Harley-Davidson Inc (HOG)
🔔 Watch stock
Stock Watch
Stock Watch will tell you what changes at Harley-Davidson Inc.
Later $1 a month per stock — signing up is free, and you'll be the first to know when it launches.
Appears in These Scanners
This stock currently matches 10 of our scanner strategies — each hit links to the scanner.
Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. Scanners marked in red are red-flag signals (risk/short scanners) — appearing there is not a seal of approval. View all scanners
Trading Day
Key levels of the most recently completed trading day — not a live quote.
52-Week Range
Current price 24.50 $ — 53% of the range above the low.
Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 08/03/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
AI Rating
–Not yet rated — we only show a category once an SEC-backed file with at least two cited passages is available. How the Rating Is Built
Growth Score
3 of 10 Weak growthTen checks against the annual reports — each one passed counts a point.
- Revenue grows by more than 15% a year over three years -8.1% failed
- More than 10% revenue growth is expected for the coming year 4.2% failed
- Share count grows by less than 3% a year -6.7% passed
- Revenue growth plus cash-flow margin add up to at least 40 ("Rule of 40") -4.5% failed
- Gross margin at 40% or higher and without meaningful erosion 30.2% failed
- Goodwill from acquisitions does not grow faster than revenue 0.8% failed
- Net debt below twice EBITDA 38 m net cash passed
- Operating cash flow covers the profits of the last three years 887 m passed
- Return on capital at 15% or higher, or up versus two years ago 7.2% failed
- Insiders hold at least 10% or are net buyers 1.1% failed
A criterion without figures counts neither as passed nor as failed; a score is only produced from 7 judgeable criteria upwards. Source: fundamental data. All ten criteria in detail
Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.
Analysts & Price Target
The price target sits 11.7% above the current price.
- Consensus
- Hold
- Analyst Ratings
- 16
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 12/31/2026 | 0.66 | 0.40 – 0.87 | 3,784 | -76.9% | 12 |
| 12/31/2027 | 1.96 | 1.10 – 2.70 | 3,916 | 208.4% | 14 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Next Reporting Date
- Expected Earnings per Share
- 0.46 $
Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
Click the chart or tab into it, then use ← and → to step through the periods.
None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.
· Total · per year
These companies report in different currencies — switch on “Indexed” or pick a margin for a fair comparison.
The figures could not be loaded right now.
Source: fundamental data
Quarterly Figures
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q4 | -0.93 | -607.50 | 688 | -34.70 | -17.00 | 133 | 77 |
| 2025: Q1 | 1.07 | -37.80 | 1,329 | -23.10 | 10.00 | 142 | 112 |
| 2025: Q2 | 0.87 | -46.50 | 1,307 | -19.30 | 8.20 | 368 | 332 |
| 2025: Q3 | 3.10 | 241.20 | 1,341 | 16.50 | 28.10 | -93 | -129 |
| 2025: Q4 | -2.44 | – | 496 | -27.80 | -56.30 | 152 | 100 |
| 2026: Q1 | 0.22 | -79.00 | 1,173 | -11.80 | 2.10 | -228 | -260 |
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Annual Figures
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 5,996 | 1,049 | 692 | 3.83 | 1,174 | 1,920 | 9,890 |
| 2017 | 5,647 | 891 | 522 | 3.02 | 1,005 | 1,844 | 9,973 |
| 2018 | 5,717 | 714 | 531 | 3.19 | 1,206 | 1,774 | 10,666 |
| 2019 | 5,362 | 556 | 424 | 2.68 | 868 | 1,804 | 10,528 |
| 2020 | 4,054 | 10 | 1 | 0.01 | 1,178 | 1,723 | 12,011 |
| 2021 | 5,336 | 823 | 650 | 4.19 | 976 | 2,553 | 11,051 |
| 2022 | 5,755 | 909 | 741 | 4.96 | 548 | 2,904 | 11,492 |
| 2023 | 5,836 | 779 | 707 | 4.87 | 755 | 3,253 | 12,141 |
| 2024 | 5,187 | 417 | 455 | 3.44 | 1,064 | 3,166 | 11,882 |
| 2025 | 4,473 | 387 | 339 | 2.79 | 569 | 3,141 | 8,045 |
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
About the Company
Harley-Davidson, Inc. fertigt und verkauft Motorräder in den USA und international.
| Employees | 5,500 |
|---|---|
| Headquarters | Milwaukee, WI |
| Address | 3700 West Juneau Avenue, 53208 Milwaukee, United States |
| Phone | 414 342 4680 |
| Website | harley-davidson.com |
| IPO Date | 5. Nov 1987 |
| ISIN | US4128221086 |
| Stock Split | 2:1 on 04/10/2000 |
Management
| Name | Title | Birth Year |
|---|---|---|
| Arthur Francis Starrs III | CEO, President & Director | 1978 |
| Jonathan R. Root | CFO & Chief Commercial Officer | 1974 |
| Matt Ryan | Chief Marketing & Technology Officer | 1974 |
| Paul J. Krause | Advisor | 1978 |
| Bryan Niketh | Chief Operating Officer | 1977 |
| Bryan Andrew Beck | Chief Accounting Officer | – |
| Shawn Michael Collins | Director of Investor Relations | – |
| Gayle E. Littleton | Chief Legal, Compliance & Corporate Affairs Officer and Corporate Secretary | 1973 |
| Tori Termaat | Chief Human Resources Officer | 1978 |
| Ray Drea | Chief Stylist | – |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Chart
Interactive price chart (TradingView).
Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.