Harley-Davidson Inc
Ownership
Ownership Structure
Who owns Harley-Davidson Inc (HOG)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 98.9% of the shares are freely tradable; institutional investors hold 109.6%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| BlackRock Inc | 9.80 | 10,196,018 | -3.9 | 06/30/2026 |
| Donald Smith & Co Inc | 8.92 | 9,279,072 | -7.4 | 06/30/2026 |
| Dimensional Fund Advisors, Inc. | 5.73 | 5,968,319 | +2.1 | 06/30/2026 |
| Vanguard Portfolio Management, LLC | 5.41 | 5,625,072 | +6.5 | 06/30/2026 |
| American Century Companies Inc | 5.14 | 5,351,228 | +12.5 | 06/30/2026 |
| LSV Asset Management | 4.88 | 5,081,044 | -1.8 | 06/30/2026 |
| Vanguard Capital Management, LLC | 4.56 | 4,747,108 | -6.2 | 06/30/2026 |
| FIFTHDELTA Ltd | 4.20 | 4,372,149 | +105.2 | 06/30/2026 |
| State Street Corp | 4.07 | 4,236,174 | +11.6 | 06/30/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Avantis US Small Cap Value ETF | 4.98 | 5,182,306 | +0.1 | 09/30/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Nova Daniel J | Director | 52,773 | 1,825,946 $ | Sep 24, 2026 | direct |
| Starrs Artie | President & CEO | 25,000 | 865,000 $ | Aug 10, 2026 | direct |
| Root Jonathan R | CFO and CCO | 24,733 | 855,762 $ | Oct 1, 2026 | direct |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | 7,500 | 259,500 $ | Aug 11, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 1, 2026 | Root Jonathan R | CFO and CCO | Sell | 1,559 | 24.43 | 38,086 |
| Sep 24, 2026 | Nova Daniel J | Director | Other | 5,168 | 0.00 | – |
| Sep 1, 2026 | Root Jonathan R | CFO and CCO | Sell | 1,554 | 27.46 | 42,673 |
| Aug 11, 2026 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | Buy | 7,500 | 26.38 | 197,850 |
| Aug 10, 2026 | Starrs Artie | President & CEO | Buy | 10,000 | 25.89 | 258,941 |
| Aug 3, 2026 | Root Jonathan R | CFO and CCO | Sell | 1,554 | 24.88 | 38,664 |
| Jul 31, 2026 | Nova Daniel J | Director | Buy | 40,000 | 24.57 | 982,700 |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: November 4, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.