Cracker Barrel Old Country Store (CBRL)
🔔 Watch stock
symbol.quality_heading
The business works in principle, but one material question is open. As long as it stays open, our findings do not carry a quality verdict.
The business model still carries: 657 stores, roughly $3.48 billion of annual revenue, $92.5 million of operating cash flow over nine months, $465.5 million of shareholders' equity, an undrawn $541.3 million credit line as of May 1, 2026 and confirmed compliance with all financial covenants — no going concern language, no negative equity, no listing risk. What remains open is a material operating question: the turnaround is unproven. Guest traffic fell harder than the prior-year quarter in all three reported quarters of fiscal 2026, operating income for the first nine months of fiscal 2026 is negative $25.6 million, reported profit depends on a one-time item, and since July 2026 the company has partly funded itself by selling its own real estate. Until guest counts turn, this stays yellow — not because of the share price, but because of the unresolved question of whether the brand wins its audience back. The decision is yours.
symbol.quality_note
For millions of Americans, Cracker Barrel is the restaurant of their childhood: rocking chairs on the porch, hash brown casserole, a gift shop full of knick-knacks. That is exactly why this company is so hard to read soberly. The stock ranks 25 of 28 U.S. hits in our Moglen weekly ranking (as of July 25, 2026) — so we read the filings instead: the annual report (10-K) for fiscal 2025, all three quarterly reports of fiscal 2026 and the current report of July 20, 2026. They spell out why guests are staying away, how a single $47.4 million settlement check rescued the profit line — and why 26 company-owned properties changed hands. Not a recommendation, just the honest arithmetic behind the porch.
Read the analysis
Stock Watch
This analysis is as of July 26, 2026. Stock Watch will tell you what's changed at CBRL since then.
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Appears in These Scanners
This stock currently matches 18 of our scanner strategies — each hit links to the scanner.
Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. View all scanners
Trading Day
Key levels of the most recently completed trading day — not a live quote.
52-Week Range
Current price 56.40 $ — 84% of the range above the low.
Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 08/03/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
AI Rating
NeutralCracker Barrel betreibt Restaurants mit angeschlossenem Laden; in sechs gelesenen Einreichungen (Geschäftsbericht 10-K 2025, Quartalsberichte 10-Q Q1–Q3 des Geschäftsjahres 2026, Pflichtmitteilungen 8-K vom 24.11.2025 und 20.07.2026) kommt künstliche Intelligenz genau einmal vor — als Risikofaktor, weil Angreifer sie für Cyberattacken nutzen. Weder ein KI-Produkt noch ein KI-gestützter Prozess noch eine KI-bedingte Bedrohung des Geschäftsmodells ist belegt; die Technik-Investitionen des Mehrjahresplans werden ohne KI-Bezug beschrieben.
View the full file — quotes, sources, reviewed filings
„Cyber-attacks are increasingly common and sophisticated, including through use of developing technologies such as artificial intelligence to identify and exploit weaknesses in business security systems, and we cannot guarantee such attacks will not materially impact our business in the future."
Cyberangriffe werden immer häufiger und ausgefeilter, auch durch den Einsatz sich entwickelnder Technologien wie künstlicher Intelligenz, um Schwachstellen in Sicherheitssystemen von Unternehmen aufzuspüren und auszunutzen; wir können nicht garantieren, dass solche Angriffe unser Geschäft künftig nicht wesentlich beeinträchtigen werden.
„These initiatives of our multi-year strategic plan are generally aimed at enhancing menu and retail options, reducing our costs, improving margins and increasing brand awareness, including through expanding our footprint and investing in strategic relationships."
Diese Maßnahmen unseres Mehrjahres-Strategieplans zielen im Allgemeinen darauf ab, das Speisen- und Handelsangebot zu verbessern, Kosten zu senken, Margen zu erhöhen und die Markenbekanntheit zu steigern, unter anderem durch die Ausweitung unseres Standortnetzes und Investitionen in strategische Partnerschaften.
Filings Reviewed: 10-K 2025-09-26 · 10-Q 2026-06-09 · 10-Q 2026-03-04 · 10-Q 2025-12-09 · 8-K 2026-07-20 · 8-K 2025-11-24
Rated on July 26, 2026 · How the Rating Is Built
Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.
Analysts & Price Target
The price target sits 20.2% below the current price.
- Consensus
- Hold
- Analyst Ratings
- 8
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 07/31/2027 | 1.10 | 0.50 – 1.61 | 3,390 | 2,569.8% | 9 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Next Reporting Date
- Expected Earnings per Share
- 0.12 $
Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
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· Total · per year
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The figures could not be loaded right now.
Source: fundamental data
Quarterly Figures
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2025: Q1 | 0.99 | -16.90 | 949 | 1.50 | 2.30 | 98 | 60 |
| 2025: Q2 | 0.56 | – | 821 | 0.50 | 1.50 | 23 | -14 |
| 2025: Q3 | 0.30 | -63.10 | 868 | -2.90 | 0.80 | 102 | 57 |
| 2025: Q4 | -1.10 | -610.60 | 797 | -5.70 | -3.10 | -53 | -89 |
| 2026: Q1 | 0.06 | -94.20 | 875 | -7.90 | 0.10 | 51 | 25 |
| 2026: Q2 | 1.90 | 239.90 | 797 | -2.90 | 5.40 | 95 | 67 |
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Annual Figures
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 2,912 | 280 | 189 | 7.86 | 271 | 526 | 1,498 |
| 2017 | 2,926 | 313 | 202 | 8.37 | 321 | 545 | 1,522 |
| 2018 | 3,030 | 294 | 248 | 10.29 | 331 | 582 | 1,527 |
| 2019 | 3,072 | 283 | 223 | 9.27 | 363 | 605 | 1,581 |
| 2020 | 2,523 | 56 | -32 | -1.36 | 161 | 418 | 2,544 |
| 2021 | 2,821 | 367 | 255 | 10.71 | 302 | 664 | 2,392 |
| 2022 | 3,268 | 153 | 132 | 5.67 | 205 | 511 | 2,295 |
| 2023 | 3,443 | 121 | 99 | 4.45 | 250 | 484 | 2,218 |
| 2024 | 3,471 | 45 | 41 | 1.83 | 169 | 440 | 2,161 |
| 2025 | 3,484 | 55 | 46 | 2.06 | 219 | 462 | 2,162 |
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
Assessment: Opportunities & Risks
Comparable guest traffic fell 8.1 percent in the first nine months of fiscal 2026 (Q2 alone: −10.1 percent) after −3.7 percent a year earlier. The company itself names negative publicity and customer reactions to brand initiatives — "including the launch of a new logo" — as the primary cause (10-Q as of May 1, 2026, Item 2; 10-K fiscal 2025, Item 1A).
Operating income swung from +$51.051 million to −$25.614 million over nine months; the operating margin slid from 3.5 percent (fiscal 2023) through 1.3 and 1.6 percent to −1.0 percent. Revenue over the same nine months fell 5.6 percent to $2,469.372 million (10-Q as of May 1, 2026; 10-K fiscal 2025).
The $19.471 million of nine-month net income rests on a one-time item: $47.422 million net from an interchange fee settlement in March 2026. Strip it out and $10.383 million of pre-tax income becomes a pre-tax loss of roughly $37.0 million (10-Q as of May 1, 2026, Note 9).
As of May 1, 2026, $465.470 million of shareholders' equity and $92.506 million of nine-month operating cash flow stand against a thin cash balance of $26.050 million. On the relief side: nothing drawn on the revolving credit facility, $541.297 million available, confirmed compliance with all financial covenants, and no major maturity until September 15, 2030 (10-Q as of May 1, 2026, Note 4).
Effective July 17, 2026, 26 company-owned properties were sold for roughly $77 million net and leased back (initial rent ~$5.7 million a year, absolute triple net, up to 40 years) — the proceeds are earmarked to repay borrowings under the credit facility. On July 20, 2026 the MSBC second brand was exited entirely, with expected non-cash charges of $37–39 million and cash charges of $6–8 million (8-K of July 20, 2026).
At the annual meeting on November 20, 2025, director Gilbert Dávila failed to win a majority (6,716,130 for versus 9,570,461 against) and resigned; the board shrank from ten members to nine. Long-time activist shareholder Biglari Capital Corp. reported on June 10, 2025 that it had fallen below the five percent threshold as of June 9, 2025 (last reported 1,042,577 shares, 4.7 percent).
Cracker Barrel is the rare case of a company putting the cause of its own crisis on the record: its quarterly report names negative publicity and reactions to brand initiatives, including a new logo, as the primary reason guest traffic fell 8.1 percent over nine months. The consequences sit in the same filings: negative $25.6 million of operating income, a bottom line that would be a loss without a $47.4 million settlement check, and, in July 2026, the sale of 26 company-owned properties plus the end of the second brand. Against that stand 657 stores, $3.48 billion of annual revenue, positive operating cash flow and an untouched $541.3 million credit line. Buying here is not buying the weekly rank; it is a bet that damaged brand trust returns before the substance runs out. Not investment advice.
- CBRL made the research list as rank 25 of 28 U.S. hits in our in-house Moglen weekly ranking (as of July 25, 2026, RS rating 81) — part of our series on the hits of this scanner. The lists are recalculated daily.
- Price and market value figures ($53.71 close on July 24, 2026, roughly $1.20 billion of market value) come from the July 25, 2026 feed and were computed against the 22,351,460 shares outstanding per the cover page of the 10-Q as of May 1, 2026 (stated as of June 1, 2026); analyses are evergreen and daily prices are not a buy argument.
- Risk of confusion: the ticker CBRL has belonged to Cracker Barrel Old Country Store, Inc. since December 10, 2008; before that the same entity (CIK 0001067294) filed as CBRL Group Inc. The Maple Street Biscuit Company second brand has not been part of the group since July 20, 2026.
- The figures for the first nine months of fiscal 2026 are unaudited quarterly numbers; the charges from the MSBC exit ($37–39 million non-cash, $6–8 million cash) are explicitly described by the company as preliminary estimates and will only hit the fourth quarter of fiscal 2026.
About the Company
Cracker Barrel Old Country Store, Inc. entwickelt und betreibt das Konzept Cracker Barrel Old Country Store in den USA.
| Employees | 76,730 |
|---|---|
| Headquarters | Lebanon, TN |
| Address | 305 Hartmann Drive, 37087-4779 Lebanon, United States |
| Phone | 615 444 5533 |
| Website | crackerbarrel.com |
| IPO Date | 7. Sep 1984 |
| ISIN | US22410J1060 |
| Stock Split | 3:2 on 03/22/1993 |
Management
| Name | Title | Birth Year |
|---|---|---|
| Craig A. Pommells | Senior VP & CFO | 1975 |
| Brian T. Vaclavik | VP, Controller & Principal Accounting Officer | 1967 |
| Bruce A. Hoffmeister | Senior VP & Chief Information Officer | 1961 |
| Kaleb Johannes | Vice President of Investor Relations | – |
| Jennifer Lankford | Senior VP, General Counsel & Corporate Secretary | – |
| Sherri L. Moore | Vice President of Sales & Retail Services | – |
| Sarah O. Moore | Senior VP & Chief Marketing Officer | 1983 |
| Donna L. Roberts | Senior VP & Chief Human Resources Officer | 1975 |
| Douglas R. Hisel | Senior Vice President of Store Operations | – |
| Jim Mark Spurgin | Senior VP of Sourcing & Supply Chain and Chief Restaurant Supply Chain Officer | 1968 |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 30. Jul 2026 | Hisel Doug | SVP, Store Operations | Other | 17,519 | 0.00 | – |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character.
View all insider transactions →Chart
Interactive price chart (TradingView).
Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.