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Buy Day today: Good (62) Broad market participation · no major macro event
VRA

Vera Bradley Inc

Consumer Cyclical · Footwear & Accessories · listed since 2010

4.30$ +5.7% vs. previous close Closing price · As of: Sep 17, 2026
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Price history

Chart

Interactive price chart (TradingView).

52-week range: 1.80 $ to 4.30 $ · Last price: 4.30 $ (As of: September 17, 2026)

Key figures

Key figures at a glance

Every figure we hold for this stock, grouped by topic. The question mark next to a label explains what the number means.

Basics

Market Cap ?The value of the entire company on the market: share price times total shares outstanding. 0.1$B
Shares Outstanding ?Total number of shares issued. Price times share count gives market cap. 28m
Float ?Share of stock freely tradable on the market — not locked up in the hands of founders, insiders, or major shareholders. 65.7%
Beta ?Volatility versus the overall market: 1 = moves like the market, 2 = twice as much, under 1 = calmer than the market. 1.6

Performance

Perf. 1M ?Price performance over the last month. 16.40%
Perf. 3M ?Price performance over the last 3 months. 24.00%
Perf. 6M ?Price performance over the last 6 months. 71.60%
YTD Performance (%) ?Price performance since the start of the year (Year to Date). 58.70%
52-Week-High Distance ?How far the price sits below its highest point over the last 52 weeks. 0% means the stock is at its year high. -12.5%
Perf. 1Y ?Price performance over the last 12 months. 107.32%
Perf. 3Y ?Price performance over the last 3 years. -36.47%
Perf. 5Y ?Price performance over the last 5 years. -56.98%
Perf. 10Y ?Price performance over the last 10 years. -73.35%
Perf. Since Inception ?Price performance since the first available trading day (10/21/2010) — with a complete history, that is since the IPO. -82.90%

Technical Indicators

MA 38 Days ?Moving average of the last 38 trading days: the smoothed price path. A price above it signals short-term strength. 3.40$
MA 50 Days ?Moving average of the last 50 trading days — the most widely watched medium-term trend line. 3.50$
MA 200 Days ?Moving average of the last 200 trading days — the dividing line between a long-term uptrend and downtrend. 3.20$
RSI (14) ?Relative Strength Index over 14 days, scale 0 to 100: above 70 counts as overbought, below 30 as oversold. A hint on timing, not a verdict on the company. 70.2
Volatility 30 Days ?Price swings over the last 30 trading days, annualized. The higher the value, the more the price fluctuates. 100.3%
Volatility 250 Days ?Price swings over the last 250 trading days (roughly one market year), annualized. 85.3%

Calculated from the price history · as of 09/18/2026

Valuation

P/E ?Price-to-earnings ratio: how many years of profit does the stock cost? The lower, the cheaper the valuation. No earnings means no P/E. –
Forward P/E ?P/E based on expected earnings for the next 12 months instead of past earnings — analysts' bet on the future. 69.4
PEG ?P/E divided by expected earnings growth: puts valuation in relation to growth. Around 1 is considered fair, well above that is pricey. 1.1
P/B ?Price-to-book ratio: market value relative to book equity. –
P/S ?Price-to-sales ratio: market value divided by annual sales. Important for companies that aren't (yet) profitable. 0.4
EV/EBITDA ?Enterprise value including debt (EV) relative to operating profit before depreciation and amortization (EBITDA) — more comparable than P/E because debt counts too. Extreme values arise when EBITDA is near zero. 16.4
Price/FCF ?Market value divided by free cash flow: how many years of freely available cash does the stock cost? More honest than P/E because cash flow is harder to dress up. 2.3

Profitability

Gross Margin ?Gross margin: what's left of sales after only direct production costs are deducted — the product's pricing power. 47.9%
EBIT Margin ?EBIT margin: operating profit as a percentage of sales — the earning power of the core business before interest and taxes. –
Net Margin ?Net margin: what's left of sales as profit after ALL costs, interest, and taxes. -7.0%
Return on Equity ?Return on equity: how much profit does the company generate per year on shareholders' equity? -14.1%
Return on Assets ?Return on assets: how much profit the company generates from its total assets (equity and debt combined). -3.7%

Balance Sheet & Safety

Equity Ratio ?Equity ratio: equity as a share of total assets. The higher, the more resilient the balance sheet. –
Debt/Equity ?Leverage ratio: financial debt divided by equity. Under 1 is generally seen as solid; negative values mean negative equity. –
Altman Z″ ?Edward Altman's bankruptcy early-warning score. We use the Z″ variant, built from four balance-sheet ratios — it is designed for service companies and non-manufacturers and uses book value instead of market value. On that scale: below 1.1 = danger zone, 2.6 and up = safe zone, in between a grey area. Because the classic Altman Z is calculated differently, the two numbers are not directly comparable. The formula does not fit banks, insurers, or real-estate stocks. fortress balance sheet 8.62
Piotroski ?Balance-sheet health check by Joseph Piotroski: 9 yes/no criteria on profit, cash flow, leverage, and efficiency. 7+ is very solid, under 3 is a red flag. 6 out of 9

Growth

Sales Growth Last Quarter ?Sales growth in the most recently reported quarter versus the same quarter a year ago (YoY). 7.80%
EPS Growth Last Quarter ?Growth in earnings per share in the most recently reported quarter versus the same quarter a year ago (YoY). -36.60%
Sales Growth (Year) ?Sales growth in the last fiscal year versus the year before. -27.51%
Forward Sales Growth ?Sales growth analysts expect over the next 12 months — an estimate, not a guarantee. 3.56%
Forward EPS Growth ?Earnings-per-share growth analysts expect over the next 12 months — an estimate, not a guarantee. 89.30%

Dividend

This stock currently pays no dividend.

Quality & Screener

Stage ?Weinstein phases 1 through 4: 1 = basing, 2 = uptrend (the only buy phase), 3 = topping, 4 = downtrend. Measured against the 30-week line. 2
RS Rating ?Relative strength from 1 to 99: an RS of 95 means the stock has outperformed 95% of all stocks. 85
EPS Rating ?Earnings growth rating from 1 to 99 versus all stocks — high values mean above-average earnings growth. 18
Fundamental Rating ?Our own Fundamental Rating: 0 to 100 points with an A+ to F grade. 50 points is the average across the universe, 100 the best possible score. It scores growth, earnings surprises, analyst estimates, margins, cash flow, and balance-sheet safety — every stock percentile-ranked against all others. Grades: A+ from 95, A from 75, B from 55, C from 45, D from 25, E from 5, F below. B (60 out of 100)

Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.

Comparison

Industry comparison

The stock alongside the largest companies in the same group. The median row is the middle value of the companies shown above — not of the whole industry.

Industry: Footwear & Accessories

Industry comparison
Company Market cap ($B) P/E EV/EBITDA Gross Margin % EBIT Margin % Sales Growth (Year) % Perf. 1Y %
Vera Bradley Inc VRA 0.1 – 16.4 47.9 – -27.5 107.3
Nike Inc NKE 53.9 24.0 12.4 43.3 6.9 -9.8 -49.2
Deckers Outdoor Corporation DECK 11.1 12.0 7.1 57.8 14.0 9.4 -32.8
On Holding Ltd ONON 9.2 30.1 11.1 64.8 14.1 24.2 -37.7
Crocs Inc CROX 6.2 – 7.4 57.5 22.2 -1.5 52.7
Birkenstock Holding plc BIRK 5.9 – 8.2 57.5 26.9 16.2 -31.7
Steven Madden Ltd SHOO 3.1 41.5 13.3 46.9 15.5 10.5 31.4
Wolverine World Wide Inc WWW 1.6 – 11.0 47.1 7.4 6.8 -35.5
Forward Industries, Inc. FWDI 0.5 – 20.8 70.6 18.8 -39.8 -83.9
Median of companies shown 5.9 27.0 11.1 57.5 14.8 6.8 -32.8

Based on the most recently reported figures. Only stocks from the same trading venue are lined up, so the market caps are counted in one currency. Compare in a chart →

Fiscal years

Annual Figures

Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.

Revenue, operating income and net income per fiscal year $M

Revenue Operating income Net income

2017 · Revenue: 486 $M 2017 · Operating income: 28 $M 2017 · Net income: 20 $M 2018 · Revenue: 455 $M 2018 · Operating income: 15 $M 2018 · Net income: 7 $M 2019 · Revenue: 416 $M 2019 · Operating income: 27 $M 2019 · Net income: 21 $M 2020 · Revenue: 495 $M 2020 · Operating income: 19 $M 2020 · Net income: 16 $M 2021 · Revenue: 468 $M 2021 · Operating income: 13 $M 2021 · Net income: 9 $M 2022 · Revenue: 540 $M 2022 · Operating income: 27 $M 2022 · Net income: 18 $M 2023 · Revenue: 500 $M 2023 · Operating income: -95 $M 2023 · Net income: -60 $M 2024 · Revenue: 471 $M 2024 · Operating income: 10 $M 2024 · Net income: 8 $M 2025 · Revenue: 372 $M 2025 · Operating income: -42 $M 2025 · Net income: -62 $M 2026 · Revenue: 270 $M 2026 · Operating income: -28 $M 2026 · Net income: -48 $M
2017201820192020202120222023202420252026
Annual Figures
Fiscal Year Revenue ($M) EBIT ($M) Net Income ($M) EPS ($) Operating Cash Flow ($M) Equity ($M) Total Assets ($M)
2017 486 28 20 0.53 65 284 374
2018 455 15 7 0.19 43 285 351
2019 416 27 21 0.59 44 295 362
2020 495 19 16 0.47 21 304 535
2021 468 13 9 0.26 21 315 514
2022 540 27 18 0.52 40 327 518
2023 500 -95 -60 -1.90 -13 251 405
2024 471 10 8 0.25 48 260 381
2025 372 -42 -62 -2.15 -14 179 307
2026 270 -28 -48 -1.66 13 132 234

Quarters

Quarterly Figures

Each bar is one quarter, the last one is the most recent. Use the switch to step through the individual figures.

Revenue & Profit

Cash Flow

Balance Sheet

Margins

Per Share

Click the chart or tab into it, then use ← and → to step through the periods.

None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.

These companies report in different currencies — switch on “Indexed” or pick a margin for a fair comparison.

The figures could not be loaded right now.

Sales Per Quarter ($M)
2025: Q1 · 86.4 $M Q1 2025: Q2 · 51.7 $M Q2 2025: Q3 · 70.9 $M Q3 2025: Q4 · 62.3 $M Q4 2026: Q1 · 84.9 $M Q1 2026: Q2 · 55.7 $M Q2 2026: Q3 · 71.6 $M Q3

Source: fundamental data

Quarterly Figures
Quarter EPS (Earnings Per Share) EPS YoY (%) Sales ($M) Sales YoY (%) Net Margin (%) OCF ($M) FCF ($M)
2025: Q1 -1.65 – 86 87.00 -54.40 22 17
2025: Q2 -1.18 – 52 -24.00 -64.80 -18 -20
2025: Q3 -0.16 -181.90 71 -24.60 -6.60 -5 -6
2025: Q4 -0.43 – 62 -11.70 -19.90 -4 -5
2026: Q1 0.09 – 85 -1.70 3.10 41 40
2026: Q2 -0.17 – 56 7.80 -8.70 -5 -6
2026: Q3 0.15 193.80 72 1.00 6.30 23 22

What Do These Terms Mean?

EPS (Earnings Per Share):
Quarterly profit divided by the total share count — how much of the profit works out to a single share.
YoY (Year over Year):
Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
Sales:
All revenue for the quarter, before any costs are deducted — the top line of the income statement.
Net Margin:
What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
OCF (Operating Cash Flow):
The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
FCF (Free Cash Flow):
Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.

Compare with other stocks →

Screening

Appears in These Scanners

This stock currently matches 13 of our scanner strategies — each hit links to the scanner.

Quality & Balance Sheet

Breakout & Setup

Earnings & Surprises

Momentum & Trend

Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. View all scanners

Outlook

Analysts & Price Target

Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.

Consensus –
Analyst Ratings –
Price Target (average) 5.00$
Distance to price 16.3% The price target sits 16.3% above the current price.

Estimates by Fiscal Year

Estimates by Fiscal Year
Fiscal Year EPS Estimate ($) EPS Range ($) Revenue Estimate ($M) Expected Growth Analysts
01/31/2027 -0.28 -0.28 – -0.28 265 52.5% 1
01/31/2028 -0.03 -0.03 – -0.03 275 89.3% 1

Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.

Valuation

What is priced in?

Instead of guessing what the stock is worth, we turn the question around: what free cash flow growth has to happen for today’s market value to add up? The assumptions behind it can be moved.

Today’s market value implies roughly -12.0% growth in free cash flow per year over ten years (assumptions: discount rate 10.0%, terminal growth 2.5%).

What is priced in?
Free cash flow (last twelve months) $24.3M
Market cap $122.0M
Free cash flow in year ten $6.7M
Terminal value as a share of market value 29.1%

For comparison: over the past five years free cash flow shrank by 7.6% per year.

It shows which assumption is built into today’s price, not whether that assumption will hold. Every assumption can be changed with the sliders; the figures move with them.

A simplified model calculation — not a forecast and not a recommendation.

AI classification

AI Rating

Not yet rated — we only show a category once an SEC-backed file with at least two cited passages is available.

How the Rating Is Built

Growth

Growth Score

Ten checks against the annual reports — each one passed counts a point.

4 of 10 Weak growth
  • Revenue grows by more than 15% a year over three years -18.6%
  • More than 10% revenue growth is expected for the coming year 3.6%
  • Share count grows by less than 3% a year -3.0%
  • Revenue growth plus cash-flow margin add up to at least 40 ("Rule of 40") -23.8%
  • Gross margin at 40% or higher and without meaningful erosion 46.4%
  • Goodwill from acquisitions does not grow faster than revenue 0.0%
  • Net debt below twice EBITDA 80.5 x EBITDA
  • Operating cash flow covers the profits of the last three years 149 m
  • Return on capital at 15% or higher, or up versus two years ago -15.0%
  • Insiders hold at least 10% or are net buyers 30.3%

A criterion without figures counts neither as passed nor as failed; a score is only produced from 7 judgeable criteria upwards. Source: fundamental data. All ten criteria in detail

Quality check

AAQS

0/10

The AAQS (AlleAktien Quality Score) checks 10 quality criteria on growth, profitability, and balance-sheet strength — per the methodology developed and published by AlleAktien, calculated by us from our own fundamental data. A stock counts as a quality stock from 9 out of 10 points. Where a company has a shorter listing history, we calculate over the fiscal years available (at least five).

  • Sales growth 10Y > 5% -6.3%
  • Exp. sales growth 3Y > 5% 1.0%
  • EBIT growth 10Y > 5% –
  • Exp. EBIT growth 3Y > 5% 1.0%
  • Net debt < 4x EBIT –
  • EBIT positive, 10Y straight 7
  • Max. EBIT decline < 50% 100.0%
  • Return on equity > 15% -36.3%
  • ROCE > 15% -15.0%
  • Expected return > 10% 9.3%

View stocks with the full AAQS score · Read the methodology at AlleAktien

Source: fundamental data

The company

About the Company

Vera Bradley, Inc. entwirft und fertigt zusammen mit seinen Tochtergesellschaften Damenhandtaschen, Gepäck- und Reiseartikel, Mode- und Heimaccessoires sowie Geschenkartikel in den USA.

Employees
1,360
Headquarters
Roanoke, IN
Address
12420 Stonebridge Road, 46783 Roanoke, United States
Phone
877 708 8372
IPO Date
10/21/2010
ISIN
US92335C1062

Management

Management
Name Title Birth Year
Alissa Hines VP of GMM Merchandising –
Ian Martin Bickley CEO & Chairman of the Board 1963
Barbara Bradley Baekgaard Co-Founder & Director Emeritus 1939
Martin Layding Chief Operating & Financial Officer 1972
Melinda Paraie Chief Brand Officer 1963
Daniel J. Ross J.D. General Counsel 1970

Executives per the latest required filings; titles kept in their original language. Source: fundamental data.

Filings

Company Filings (8-K)

An 8-K is the filing a US company must use to disclose material events immediately — takeovers, changes at the top, major contracts or payment troubles, for instance. The links open the original document at the US Securities and Exchange Commission (SEC).

  • 09/15/2026 Vera Bradley, Inc. (VRA): Results of Operations and Financial Condition; Financial Statements and Exhibits SEC ↗
  • 07/24/2026 Vera Bradley, Inc. (VRA): Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers; Financial Statements and Exhibits SEC ↗

Data as of: September 17, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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