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Buy Day today: Neutral (53) Mixed market breadth · no major macro event

Alphabet Inc Class A (GOOGL)

Communication Services Internet Content & Information
356.10 $
+6.7% vs. previous close
Closing price · As of: 31. Jul 2026
🔔 Watch stock

symbol.quality_heading

Quality confirmed

Business model, numbers and balance sheet hold up to our review. Whether the current price supports an entry is a separate question — it hangs on the price, not on the company.

Anyone holding the stock holds an operationally outstanding company at a fair price — the substance carries it, and the cloud backlog delivers genuine, contractually underpinned tailwind. A new entry, by contrast, is a deliberate double bet: on the AI construction site paying a return despite "significantly" rising depreciation, and on lenient antitrust outcomes in Washington and Brussels. Whoever understands both bets and wants to carry them finds quality here; whoever has no answer to one of them waits for more clarity — for instance the ad-tech ruling or the first quarters under the full depreciation load. The decision is yours.

symbol.quality_note

Read the Full Deep Dive
Alphabet Stock: $132 Billion in Profit, Antitrust Rulings on Three Continents — and the Most Expensive Construction Site in Stock Market History

Alphabet is the most analyzed company in the world — and precisely for that reason hardly anyone actually reads what its annual report (10-K) says. We did: $402.8 billion in revenue and $132.2 billion in net income for 2025, a cloud order backlog that quintupled to $467.6 billion in 15 months — but also $91.4 billion in AI investment with a growing depreciation burden, a final antitrust judgment in Washington, a threatened partial break-up of the ad business, $15.6 billion in legal accruals and a quarterly profit more than half of which consisted of unrealized valuation gains on stakes. Our value scanner based on Joel Greenblatt's Magic Formula lights up anyway. Not investment advice — we merely read the back of the most famous package on the market.

Read the analysis

Stock Watch

This analysis is as of July 15, 2026. Stock Watch will tell you what's changed at GOOGL since then.

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Appears in These Scanners

This stock currently matches 7 of our scanner strategies — each hit links to the scanner.

Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. View all scanners

Trading Day

Previous Close
333.70$
Open
340.80$
Day High
358.60$
Day Low
340.00$
Volume
46,244,122shares

Key levels of the most recently completed trading day — not a live quote.

52-Week Range

52-Week Low 52-Week High
189.10 $ 402.60 $
08/01/2025 05/13/2026

Current price 356.10 $ — 78% of the range above the low.

Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.

Basics

Market Cap
4,345.3$B
Shares Outstanding
5,867Mio.
Float
Beta
1.2

Performance

Perf. 1M
-9.30%
Perf. 3M
29.00%
Perf. 6M
12.70%
YTD Performance (%)
10.70%
52-Week-High Distance
-15.9%
Perf. 1Y
86.11%
Perf. 3Y
170.71%
Perf. 5Y
166.68%
Perf. 10Y
808.05%
Perf. Since Inception
14,208.73%

Technical Indicators

MA 38 Days
352.40$
MA 50 Days
358.70$
MA 200 Days
326.30$
RSI (14)
54.3
Volatility 30 Days
43.6%
Volatility 250 Days
31.8%

Calculated from the price history · as of 08/03/2026

Valuation

P/E
26.6
Forward P/E
17.4
PEG
1.0
P/B
9.1
P/S
10.3
EV/EBITDA
13.0
Price/FCF
67.4

Profitability

Gross Margin
60.9%
EBIT Margin
36.1%
Net Margin
54.8%
Return on Equity
38.9%
Return on Assets
13.0%

Balance Sheet & Safety

Equity Ratio
68.0%
Debt/Equity
0.2
fortress balance sheet
Altman Z″
10.08
Piotroski
6 out of 9

Growth

Sales Growth Last Quarter
21.80%
EPS Growth Last Quarter
82.00%
Sales Growth (Year)
15.13%
Forward Sales Growth
19.11%
Forward EPS Growth
2.40%

Dividend

Dividend Yield
0.25%
Dividend Per Share (TTM)
0.85$
Payout Ratio
4.3%
Years Without a Cut
1Years
Increase Streak
1Years

Quality & Screener

Stage
2
RS Rating
79
EPS Rating
83
Piotroski
6 out of 9
Fundamental Rating
B (73 out of 100)
fortress balance sheet
Altman Z″
10.08

AI Rating

Sells AI

Alphabet erzielt direkte KI-Umsätze: Die Google Cloud verkauft KI-Infrastruktur, Gemini-Enterprise- und Workspace-Lösungen (Cloud-Umsatz 2025: 58,7 Mrd. US-Dollar, +36 %; Q1 2026: +63 %), der Konzern liefert zur Deckung der KI-Nachfrage sogar eigene TPU-Hardware an Kunden, und die 29,5-Mrd.-Übernahme von Wiz wird ausdrücklich als Investment in KI-getriebene Sicherheit begründet. Nach der Vorrang-Regel gewinnt „Verkauft KI“ vor den ebenfalls vorhandenen konkreten KI-Wettbewerbsrisiken (Bedroht-Passagen zu Suche/Werbung).

View the full file — quotes, sources, reviewed filings
„Today, all 15 of our half-billion-user products — including seven with two billion users — use our Gemini models. For our Google Cloud customers, our offerings are helping organizations stay at the forefront of innovation with solutions such as Gemini Enterprise and Gemini for Google Workspace."

Heute nutzen alle 15 unserer Produkte mit mehr als einer halben Milliarde Nutzern — darunter sieben mit zwei Milliarden Nutzern — unsere Gemini-Modelle. Unseren Google-Cloud-Kunden helfen unsere Angebote, mit Lösungen wie Gemini Enterprise und Gemini für Google Workspace an der Spitze der Innovation zu bleiben.

10-K · 2026-02-05 · View SEC filing
„It led us to be a pioneer in the development of artificial intelligence (AI) and, since 2016, be an AI-first company."

Das machte uns zu einem Pionier in der Entwicklung künstlicher Intelligenz (KI) und, seit 2016, zu einem Unternehmen, das KI an die erste Stelle setzt („AI-first company“).

10-K · 2026-02-05 · View SEC filing
„To meet the AI compute capacity demands of our customers, we are engaging in the supply of our custom hardware which may increase our costs and operational complexity."

Um den KI-Rechenkapazitätsbedarf unserer Kunden zu decken, liefern wir auch unsere eigene, maßgeschneiderte Hardware, was unsere Kosten und unsere operative Komplexität erhöhen kann.

10-Q · 2026-04-30 · View SEC filing
„This acquisition represents an investment by Google Cloud to accelerate our capabilities in multicloud and artificial intelligence (AI)-driven security."

Diese Übernahme ist ein Investment von Google Cloud, um unsere Fähigkeiten in Multicloud- und KI-getriebener Sicherheit zu beschleunigen.

10-Q · 2026-04-30 · View SEC filing

Filings Reviewed: 10-Q 2026-04-30 · 10-Q 2025-10-30 · 10-Q 2025-07-24 · 10-Q 2025-04-25 · 10-K 2026-02-05 · 10-K 2025-02-05

Rated on July 14, 2026 · How the Rating Is Built

What the Earnings Calls Reveal

Red flags Strong but evasive

Between Q1 2024 and Q2 2026 Alphabet delivered operationally: quarterly revenue rose from 80.5 to 119.8 billion dollars, and the combined Cloud and YouTube run rate of more than 100 billion dollars promised in Q1 2024 came in at 110 billion by the end of 2024. Something else stands out. On the central question of what the new AI answers in Search actually earn per click, the advertising chief gave a word-for-word identical reply in five consecutive calls and declined to give details. At the same time capital expenditure guidance was revised upward four times within six quarters, and the compute capacity shortage has now lasted seven quarters, with no call putting a date on its end. Anyone looking only at the growth figures misses how thin the statements on the cost and return of the AI transition still are.

10 calls reviewed, 2024-Q1 through 2026-Q2 · As of August 2, 2026

Capex guidance raised four times

On the Q3 2024 call CFO Anat Ashkenazi flagged higher investment for 2025 but explicitly said it would likely not be the same percentage step-up as the year before. In Q4 2024 the figure was around 75 billion dollars, confirmed in Q1 2025, raised to 85 billion in Q2 2025 and to 91 to 93 billion in Q3 2025. Actual 2025 capex came in at 91.4 billion dollars against a good 50 billion in 2024, so there was no flattening at all. The same pattern repeated for 2026: Q4 2025 said 175 to 185 billion, Q1 2026 made that 180 to 190, and Q2 2026 moved to 195 to 205 billion. Four upward revisions in six quarters mean every number named held for only a few months.

Five calls, the same non-answer

From Q3 2024 through Q3 2025 analysts asked on every call what the AI answers in Search earn, meaning click-through rate, conversion and ads per results page. Advertising chief Philipp Schindler replied five times in identical words that monetisation runs at approximately the same rate. Pressed directly by JPMorgan in Q1 2025 on click-through rates and conversion he said he did not think this was the moment to go into those details. In Q3 2025 the formula appeared twice in the same call, in response to JPMorgan and to Bernstein. From the Q4 2025 call it no longer appears, and in Q2 2026 the wording is only that the company is encouraged by monetisation performance. Two years on there is still no hard number for the revenue per AI answer.

Capacity shortage in its seventh quarter

In Q4 2024 management admitted for the first time that it had exited the year with more demand than available compute capacity. In Q1 2025 the CFO said only that capacity deployment would be relatively higher towards the end of 2025; she did not promise an end to the shortage and in the same call expressly reaffirmed the continuing tightness. In Q2 2025 the tightness was extended into 2026, and in Q3 2025 explicitly to Q4 2025 and all of 2026. In Q1 2026 Sundar Pichai said cloud revenue would have been higher with more capacity. In Q2 2026 Alphabet announced it would rent third-party capacity from Q3 2026, explicitly accepting margin pressure in cloud for it. The shortage now spans seven quarters, with no call putting a date on its end.

User numbers only once they flatter

In Q3 2024 Barclays asked how Gemini usage compared with the largest competitor. Pichai gave no figure and pointed to API volume instead. In Q1 2025 the same analyst asked again after the antitrust trial had disclosed 35 million daily users, and again got no number, only a reference to 1.5 billion users of AI Overviews. From Q2 2025 Alphabet suddenly quoted monthly figures for the Gemini app: 450 million, then 650 million in Q3 2025, 750 million in Q4 2025 and 950 million in Q2 2026. The daily usage that was actually asked about has never been published, and in Q2 2026 the company said only that it had tripled within a year. The metric changed precisely when it became flattering.

From cost discipline to an equity raise

The Q1 and Q2 2024 calls were dominated by the phrase durably reengineering the cost base, together with an explicit commitment to full-year 2024 operating margin expansion. That commitment was met. After that, any statement about expected full-year margin disappeared from the calls and was replaced by references to pressure on the profit and loss statement from rising depreciation. Capital policy turned at the same time: around 70 billion dollars went back to shareholders in 2024, while buybacks fell from 15.1 billion in Q1 2025 to 5.5 billion in Q4 2025. Long-term debt rose from about 16 billion in mid-2025 to 98.2 billion in Q2 2026, plus an equity raise. In Q2 2026 free cash flow was negative for the first time at minus 5.9 billion dollars.

The datable commitments were kept

For all the evasion on detail, what management promised with a date attached did arrive. The combined Cloud and YouTube run rate of more than 100 billion dollars announced in Q1 2024 stood at 110 billion at the end of 2024. Closing the YouTube Shorts monetisation gap, flagged on every call since Q1 2024, was achieved in Q2 2025, and since Q3 2025 Shorts earn more per watch hour in the US than traditional in-stream video. The Astra features promised for 2025 shipped as Gemini Live in Q1 2025, and Gemini 3 arrived in December 2025 as announced in Q3 2025. The Waymo launches in Atlanta and Miami also went live on the stated timelines. The gap is not in product commitments but in the numbers on cost and return.

Management promises

  • 2024-Q1 kept

    Cloud and YouTube to exit 2024 at a combined annual revenue run rate of more than 100 billion dollars.

    Confirmed in Q4 2024 at 110 billion dollars, therefore beaten.

  • 2024-Q1 kept

    Full-year 2024 Alphabet operating margin expansion relative to 2023 is promised.

    Documented in Q4 2024: revenue up 14 percent, operating income up 33 percent to 112 billion dollars. After that all margin guidance was discontinued.

  • 2024-Q3 broken

    The 2025 capex increase would likely not be the same percentage step-up as the one from 2023 to 2024.

    2025 capex reached 91.4 billion dollars after a good 50 billion in 2024, an increase of about three quarters. Even the initial 75 billion figure was exceeded twice.

  • 2024-Q4 broken

    Capex of approximately 75 billion dollars is planned for 2025.

    Raised to 85 billion in Q2 2025 and to 91 to 93 billion in Q3 2025, with 91.4 billion actually spent. The plan held for two quarters.

  • 2025-Q1 kept

    Relatively higher capacity deployment towards the end of 2025.

    Kept: quarterly capex rose through 2025 from 17.2 to 22.4, 24.0 and 27.9 billion dollars, and Q3 2025 confirmed an improved pace of server deployment and data centre construction. An end to the shortage was never promised; the same call reaffirmed the continuing tightness.

  • 2025-Q4 broken

    Capex of 175 to 185 billion dollars is planned for 2026.

    Raised to 180 to 190 billion in Q1 2026 and to 195 to 205 billion in Q2 2026. Two revisions in two quarters.

  • 2024-Q3 kept

    Features from the Astra research project were to ship as early as 2025.

    Shipped as Gemini Live in Q1 2025 and explicitly attributed to Astra there.

  • 2025-Q3 kept

    Gemini 3 to be released later in the same year.

    Confirmed in Q4 2025 as a December 2025 launch, with what the company called the fastest model adoption in its history.

  • 2026-Q2 open

    The next large base model Gemini 4 is in pretraining and is meant to compete at the frontier.

    No date given. At the same time management openly conceded a gap in agentic coding for the first time.

Based on public earnings call transcripts. Reviewed: 10 transcripts 2024-Q1 through 2026-Q2.

Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.

Analysts & Price Target

Current Price 356.10 $
Price Target (average) 426.95 $

The price target sits 19.9% above the current price.

Consensus
Sell
Analyst Ratings
68
Distribution of Recommendations
Strong Buy 40
Buy 16
Hold 12
Sell 0
Strong Sell 0

Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.

Estimates by Fiscal Year

Estimates by Fiscal Year
Fiscal Year EPS Estimate ($) EPS Range ($) Revenue Estimate ($M) Expected Growth Analysts
12/31/2026 20.58 19.70 – 21.92 497,703 90.3% 50
12/31/2027 14.77 13.39 – 17.21 605,845 -28.4% 55

Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.

Next Reporting Date

28. Oct 2026 · after the close · Q3 2026
Expected Earnings per Share
3.02 $

Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.

Revenue & Profit

Cash Flow

Balance Sheet

Margins

Per Share

Click the chart or tab into it, then use ← and → to step through the periods.

None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.

These companies report in different currencies — switch on “Indexed” or pick a margin for a fair comparison.

The figures could not be loaded right now.

Sales Per Quarter ($M)
2024: Q4 · 96,469.0 $M Q4 2025: Q1 · 90,234.0 $M Q1 2025: Q2 · 96,428.0 $M Q2 2025: Q3 · 102,346.0 $M Q3 2025: Q4 · 113,896.0 $M Q4 2026: Q1 · 109,896.0 $M Q1

Source: fundamental data

Compare with other stocks →

Quarterly Figures

Quarterly Figures
Quarter EPS (Earnings Per Share) EPS YoY (%) Sales ($M) Sales YoY (%) Net Margin (%) OCF ($M) FCF ($M)
2024: Q4 2.15 30.90 96,469 11.80 27.50 39,113 24,837
2025: Q1 2.81 48.80 90,234 12.00 38.30 36,150 18,953
2025: Q2 2.31 22.30 96,428 13.80 29.20 27,747 5,301
2025: Q3 2.87 35.30 102,346 15.90 34.20 48,414 24,461
2025: Q4 2.82 31.10 113,896 18.10 30.30 52,402 24,551
2026: Q1 5.11 82.00 109,896 21.80 56.90 45,790 10,116
What Do These Terms Mean?
EPS (Earnings Per Share):
Quarterly profit divided by the total share count — how much of the profit works out to a single share.
YoY (Year over Year):
Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
Sales:
All revenue for the quarter, before any costs are deducted — the top line of the income statement.
Net Margin:
What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
OCF (Operating Cash Flow):
The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
FCF (Free Cash Flow):
Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.

Annual Figures

Annual Figures
Fiscal Year Revenue ($M) EBIT ($M) Net Income ($M) EPS ($) Operating Cash Flow ($M) Equity ($M) Total Assets ($M)
2016 90,272 23,716 19,478 1.39 36,036 139,036 167,497
2017 110,855 26,178 12,662 0.90 37,091 152,502 197,295
2018 136,819 27,524 30,736 2.19 47,971 177,628 232,792
2019 161,857 34,231 34,343 2.46 54,520 201,442 275,909
2020 182,527 41,224 40,269 2.93 65,124 222,544 319,616
2021 257,637 78,714 76,033 5.61 91,652 251,635 359,268
2022 282,836 74,842 59,972 4.56 91,495 256,144 365,264
2023 307,394 84,293 73,795 5.80 101,746 283,379 402,392
2024 350,018 112,390 100,118 8.04 125,299 325,084 450,256
2025 402,963 129,166 132,170 10.81 164,713 415,265 595,281

Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.

Assessment: Opportunities & Risks

Market position & product

Globally dominant attention platforms (Search, YouTube, Android) plus the fastest-growing segment, Google Cloud (+63 percent in the first quarter of 2026), with its own AI stack of Gemini models and TPU chips; the cloud order backlog of $467.6 billion is contractually underpinned (10-Q as of March 31, 2026).

Earning power & balance sheet

$402.8 billion in revenue and $132.2 billion in net income in 2025, $164.7 billion in operating cash flow, $126.8 billion in cash/securities and Altman-Z about 10 — plus $45.4 billion in buybacks in 2025 and a growing dividend ($0.22 per quarter since April 2026).

Legal & regulatory risk

More than 70 percent advertising share while the distribution model is being legally rebuilt: a Search final judgment with data-sharing obligations (both sides appealing), threatened structural remedies in the ad-tech business, a $3.5 billion EU fine, DMA proceedings — and $15.6 billion in short-term legal accruals (10-K 2025).

AI capex & debt

$91.4 billion in investments in 2025, "significantly more" for 2026; depreciation rising significantly per the company's own filing; notes sextupled to $79.1 billion within 15 months, plus data center and energy guarantees of roughly $37 billion plus about $15.3 billion newly added in April 2026 (10-K 2025; 10-Q as of March 31, 2026).

Valuation & profit quality

A P/E of about 26 is fair for this quality, not a euphoria price (data as of July 8, 2026) — but the quarterly profit in early 2026 consisted of more than half unrealized valuation gains on stakes, and measured on free cash flow the stock costs about 57 times; insiders most recently reported 17 sells versus 3 buys.

Bottom Line

Alphabet is the rare double of quality company and value-scanner hit: dominant platforms, a booming cloud with nearly half a trillion dollars in order backlog, a fortress balance sheet and a P/E of about 26 that is fair for this strength. Set against this are two open mega-bets no scanner can price: whether the most expensive investment wave in company history ($91.4 billion in capex in 2025, "significantly more" in 2026, fast-rising depreciation, sextupled note debt, billions in guarantees for third-party data centers) converts into real returns — and whether the courts merely file at the advertising foundation or cut deeper. The reported record profit moreover contains a growing paper share from valuation gains on stakes. Not investment advice.

Worth Noting:
  • The analysis covers both listed share classes: GOOGL (Class A, voting) and GOOG (Class C, non-voting) represent the same economic interest in Alphabet; the unlisted Class B secures the founders 52.7 percent of the votes.
  • The net income of the first quarter of 2026 ($62.6 billion) included $36.9 billion in unrealized book gains on non-marketable stakes; the operating income of $39.7 billion is the more reliable measure. The 2025 profit also included $24.1 billion in valuation gains.
  • Price and valuation figures are dated to July 8, 2026 (about $344 per A share, about $4,194 billion in market value); analyses are evergreen, daily prices are not a buy argument.
  • The scanner membership was checked twice: data as of July 8, 2026 (Greenblatt, Zweig, Buffett criteria) and a live check on July 14, 2026 (Greenblatt and Zweig confirmed; the Buffett criteria had meanwhile dropped out).

About the Company

Alphabet Inc. bietet diverse Produkte und Plattformen in den USA, Europa, dem Nahen Osten, Afrika, dem asiatisch-pazifischen Raum, Kanada und Lateinamerika an.

CEO Insider Trades (12 Mo.)selling own stock
Employees198,933
HeadquartersMountain View, CA
Address1600 Amphitheatre Parkway, 94043 Mountain View, United States
Phone650-253-0000
Websiteabc.xyz
IPO Date19. Aug 2004
ISINUS02079K3059
Stock Split20:1 on 07/18/2022

Management

Management
Name Title Birth Year
Sundar Pichai CEO & Director 1973
Ruth M. Porat President & Chief Investment Officer 1958
Lawrence Edward Page II Co-Founder & Director 1973
Sergey Brin Co-Founder & Director 1974
Anat Ashkenazi Senior VP & CFO 1973
J. Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary 1961
Philipp Schindler Senior Vice President & Chief Business Officer of Google 1971
Marsida Saraci Principal Accounting Officer, VP & Controller 1979
James H. Friedland Head of Investor Relations 1970
Fiona Clare Cicconi Chief People Officer 1966

Executives per the latest required filings; titles kept in their original language. Source: fundamental data.

Chart

Interactive price chart (TradingView).

Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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