Whirlpool Corporation
Assessment
Our Rating
A journalistic assessment by our editorial team at the time of the deep dive — it rates the company, not the entry point. Not investment advice and not a solicitation to buy or sell.
We found at least one documented issue that threatens the company itself — regardless of how the stock is currently valued.
Why this colour
Red because of a documented substance criterion: according to its own outlook of October 26, 2026, Whirlpool will generate ongoing operating profit of about $293 million in 2026 against about $350 million in interest expense — interest coverage below 1, and well below on a GAAP basis (about $55 million). Add the suspended dividend, the collateral on the new notes and the downgrades to Ba3 and BB-. An acute liquidity squeeze is not in evidence: no going-concern warning, $1.10 billion in cash and an undrawn $2.0 billion credit facility on September 30, 2026, and maturities cleared until 2028. Red here therefore does not mean “insolvency ahead” but: the business currently does not carry its debt on its own. That the stock trades about 90 percent below its 2021 high plays no role in this rating; that is a price argument, not a quality argument. The decision is yours.
What the thesis turns on
Assessment: Opportunities & Risks
Whirlpool is an established appliance maker with well-known brands and U.S. plants whose earnings power has collapsed in a short time. Free cash flow fell from $1.65 billion (2021) to $81 million (2025), and the 2026 outlook dropped within twelve weeks from +$2.50–3.00 to −$1.30 in ongoing earnings per share. The company has bought time — new shares, preferred stock, secured notes, a suspended dividend — and holds $1.10 billion in cash. Whether the price increases lift the margin enough to cover interest again will only show in the next filings. Not investment advice.
Market position and brands
Whirlpool describes itself as the only major U.S.-based maker of kitchen and laundry appliances, with brands such as KitchenAid, Maytag and JennAir. About 80 percent of the major appliances it sells in the U.S. come from U.S. plants (2025 annual report). The small-appliance segment earned an 18.6 percent margin in Q3 2026.
Profitability
The ongoing operating margin fell from 5.9 percent (Q1 2025) to 1.3 percent (Q1 2026) and was 2.6 percent in Q3 2026. On October 26, 2026, the 2026 outlook was cut to ongoing earnings of −$1.30 per share (August 3, 2026: +$2.50 to +$3.00).
Debt and interest
Net debt of about $5.75 billion on September 30, 2026. Ongoing EBIT of about $293 million for 2026 does not cover expected interest expense of about $350 million. Since June 2026, secured notes at 7.500 and 7.875 percent; downgrades to Ba3 and BB-.
Liquidity
Cash of $1.10 billion and an undrawn $2.0 billion credit facility on September 30, 2026; maturities cleared until 2028 according to the company. Free cash flow was −$1.08 billion after nine months of 2026; for the full year, Whirlpool expects about +$300 million.
Shareholder returns
Common dividend suspended in 2026 (previously $0.90 per quarter), equity raise at $69 per share in February 2026, mandatory conversion of the preferred stock on February 15, 2029, into up to 8.33 million new shares.
Worth Noting
This analysis was prompted by our in-house Reddit hype scanner (as of October 27, 2026) together with the Q3 2026 earnings release of October 26, 2026.
Data as of October 27, 2026. The latest periodic report is the 10-Q for September 30, 2026 (filed October 27, 2026); it confirms the figures of the earnings release of October 26, 2026 (8-K Item 2.02, Exhibit 99.1). All filings since August 4, 2026, were also reviewed, including the 8-K Item 5.02 of October 20, 2026, and insider and ownership filings.
Ongoing measures (“ongoing EBIT,” ongoing EPS) are company-defined non-GAAP figures that exclude restructuring, impairments and transaction effects. The interest coverage of about 0.8 is our own calculation from the company’s outlook figures (about $293 million ongoing EBIT, about $350 million interest expense).
Comparability: 2025 includes the India business until its deconsolidation on December 1, 2025; the European business moved into the joint venture with Arçelik on April 1, 2024. The revenue decline since 2021 is therefore only partly a decline in demand.
The average analyst price target of $45.08 (fundamental data, 13 ratings, as of October 27, 2026) is third-party information for context, not an editorial price target; it may not yet reflect the outlook cut of October 26, 2026.
Stock Watch
This analysis is as of October 27, 2026. Stock Watch will tell you what's changed at WHR since then.
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Price history
Chart
Interactive price chart (TradingView).
52-week range: 26.50 $ to 92.80 $ · Last price: 29.90 $ (As of: October 30, 2026)
Key figures
Key figures at a glance
Every figure we hold for this stock, grouped by topic. The question mark next to a label explains what the number means.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 10/30/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.
Comparison
Industry comparison
The stock alongside the largest companies in the same group. The median row is the middle value of the companies shown above — not of the whole industry.
Industry: Furnishings, Fixtures & Appliances
| Company | Market cap ($B) | P/E | EV/EBITDA | Gross Margin % | EBIT Margin % | Sales Growth (Year) % | Perf. 1Y % |
|---|---|---|---|---|---|---|---|
| Whirlpool Corporation WHR | 1.9 | – | 10.7 | 13.1 | 1.3 | -6.5 | -59.6 |
| SharkNinja, Inc. SN | 29.5 | 41.9 | 25.9 | 48.9 | 11.7 | 15.8 | 119.0 |
| Haier Smart Home Co. Ltd HSHCY | 23.7 | 8.6 | 4.9 | 26.3 | 8.3 | 2.6 | -16.1 |
| Somnigroup International Inc. SGI | 13.4 | 27.3 | 16.9 | 44.7 | 10.6 | 51.6 | -20.5 |
| Mohawk Industries Inc MHK | 8.6 | 21.2 | 7.9 | 25.6 | 5.5 | -0.5 | 10.6 |
| Alliance Laundry Holdings Inc. ALH | 4.4 | 32.5 | 14.4 | 37.7 | – | 13.3 | -14.9 |
| HNI Corp HNI | 3.5 | – | 17.1 | 41.9 | 1.4 | 12.4 | 19.8 |
| Interface Inc TILE | 2.1 | 17.3 | 10.0 | 40.5 | 9.5 | 5.4 | 39.3 |
| MillerKnoll Inc MLKN | 1.5 | 160.0 | 8.8 | 39.6 | 6.3 | 4.7 | 38.7 |
| Median of companies shown | 4.4 | 27.3 | 10.7 | 39.6 | 7.3 | 5.4 | 10.6 |
Based on the most recently reported figures. Only stocks from the same trading venue are lined up, so the market caps are counted in one currency. Compare in a chart →
Fiscal years
Annual Figures
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
Revenue, operating income and net income per fiscal year $M
Revenue Operating income Net income
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 20,718 | 1,491 | 888 | 11.50 | 1,203 | 4,773 | 19,153 |
| 2017 | 21,253 | 1,490 | 350 | 4.70 | 1,264 | 4,198 | 20,005 |
| 2018 | 21,037 | 1,165 | -183 | -2.72 | 1,229 | 2,291 | 18,347 |
| 2019 | 20,423 | 1,115 | 1,184 | 18.44 | 1,230 | 3,195 | 18,881 |
| 2020 | 19,449 | 1,906 | 1,075 | 16.98 | 1,500 | 3,885 | 20,436 |
| 2021 | 21,983 | 2,344 | 1,783 | 28.35 | 2,176 | 4,846 | 20,285 |
| 2022 | 19,724 | 1,205 | -1,519 | -27.17 | 1,390 | 2,336 | 17,124 |
| 2023 | 19,457 | 1,200 | 481 | 8.71 | 915 | 2,362 | 17,312 |
| 2024 | 16,606 | 870 | -323 | -5.86 | 835 | 2,683 | 16,301 |
| 2025 | 15,524 | 727 | 317 | 5.64 | 481 | 2,726 | 16,001 |
Quarters
Quarterly Figures
Each bar is one quarter, the last one is the most recent. Use the switch to step through the individual figures.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
Click the chart or tab into it, then use ← and → to step through the periods.
None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.
· Total · per year
These companies report in different currencies — switch on “Indexed” or pick a margin for a fair comparison.
The figures could not be loaded right now.
Source: fundamental data
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q4 | -7.06 | -179.30 | 4,137 | -18.70 | -9.50 | 1,106 | 970 |
| 2025: Q1 | 1.29 | – | 3,621 | -19.30 | 2.00 | -721 | -793 |
| 2025: Q2 | 1.16 | -70.90 | 3,774 | -5.40 | 1.70 | 19 | -63 |
| 2025: Q3 | 1.30 | -34.10 | 4,033 | 1.00 | 1.80 | 33 | -52 |
| 2025: Q4 | 1.93 | – | 4,098 | -0.90 | 2.60 | 1,150 | 1,000 |
| 2026: Q1 | -1.43 | -210.90 | 3,273 | -9.60 | -2.50 | -827 | -895 |
| 2026: Q2 | 1.15 | -0.90 | 3,517 | -6.80 | 2.50 | -120 | -214 |
| 2026: Q3 | -3.80 | -392.30 | 3,677 | -8.80 | -6.40 | 121 | 28 |
What Do These Terms Mean?
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Screening
Appears in These Scanners
This stock currently matches 14 of our scanner strategies — each hit links to the scanner.
Quality & Balance Sheet
Dividends
Momentum & Trend
Research
Risk & Weakness
- Below the 50- & 200-SMA
- Near 52-Week Low
- RS Weakness (≤10)
- Stage 4 (Downtrend)
- Stan Weinstein: Stage 4
- Stan Weinstein: Stage 4B-
- Weakness Cluster
Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. Scanners marked in red are red-flag signals (risk/short scanners) — appearing there is not a seal of approval. View all scanners
Outlook
Analysts & Price Target
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Distribution of Recommendations
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 12/31/2026 | -1.36 | -1.49 – -1.24 | 14,421 | -121.8% | 6 |
| 12/31/2027 | 1.48 | -1.90 – 3.75 | 14,958 | 208.9% | 12 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Valuation
What is priced in?
Free cash flow over the past twelve months is negative, which rules out a serious reverse calculation. Any growth rate only makes a negative cash flow more negative; no present value comes out of it. What the price reflects here is therefore not a stream of cash flows, but the expectation that there will be one at all.
A simplified model calculation — not a forecast and not a recommendation.
AI classification
AI Rating
Whirlpool baut und verkauft Haushaltsgeräte (Kühlschränke, Waschmaschinen, Herde) und erzielt keinen Umsatz mit KI-Produkten. Der Geschäftsbericht 10-K für 2025 belegt aber einen eigenen KI-Einsatz: Er spricht von der Einführung generativer, agentischer und anderer KI „in unser Geschäft und unsere Produkte“ und von „unserer Nutzung von KI“ sowie der Nutzung durch Zulieferer; seit 2023 gibt es einen Lenkungsausschuss für Cybersicherheit, Datenschutz und KI. Die Warnung, KI könne Geschäftsmodell und Produkte stören, ist eine allgemeine Risikofloskel ohne konkreten Bezug und trägt keine Einstufung als bedroht. Nach der Vorrangregel (verkauft > bedroht > nutzt > neutral) ergibt das „nutzt“ — ein Hilfseinsatz, dessen Umfang die Berichte nicht beziffern. Die Quartalsberichte 2025/2026 bis einschließlich dem 10-Q zum 30.09.2026 erwähnen KI nur in der Liste der Zukunftsrisiken.
View the full file — quotes, sources, reviewed filings
„Implementation of generative, agentic and other forms of artificial intelligence (“AI”) into our business and products poses risks, such as the misuse of such AI by personnel or vendors, or unintended consequences of such AI, that have and could result in reputational harm."
Die Einführung generativer, agentischer und anderer Formen künstlicher Intelligenz („KI“) in unser Geschäft und unsere Produkte birgt Risiken, etwa den Missbrauch solcher KI durch Mitarbeiter oder Zulieferer oder unbeabsichtigte Folgen solcher KI, die zu Reputationsschäden geführt haben und führen könnten.
10-K · 2026-02-11 · View SEC filing
„Our usage of AI and the usage of AI by our vendors could be subjected to evolving legal requirements, compliance issues, and enhanced regulatory scrutiny."
Unsere Nutzung von KI und die Nutzung von KI durch unsere Zulieferer könnten sich wandelnden rechtlichen Anforderungen, Compliance-Fragen und verschärfter behördlicher Prüfung unterliegen.
10-K · 2026-02-11 · View SEC filing
„In 2023, we implemented additional management governance through the creation of a Cybersecurity, Privacy and AI Steering Committee, which meets periodically to review information security risks and drive the appropriate management and mitigation of vulnerabilities."
2023 haben wir die Unternehmensführung durch die Gründung eines Lenkungsausschusses für Cybersicherheit, Datenschutz und KI ergänzt, der regelmäßig zusammentritt, um Informationssicherheitsrisiken zu prüfen und den angemessenen Umgang mit Schwachstellen sowie deren Minderung voranzutreiben.
10-K · 2026-02-11 · View SEC filing
Filings Reviewed: 10-Q 2026-10-27 · 10-Q 2026-08-04 · 10-Q 2026-05-07 · 10-Q 2025-10-28 · 10-K 2026-02-11 · 10-K 2025-02-13
Rated on October 27, 2026 · How the Rating Is Built
Growth
Growth Score
Ten checks against the annual reports — each one passed counts a point.
- Revenue grows by more than 15% a year over three years -7.7%
- More than 10% revenue growth is expected for the coming year 3.4%
- Share count grows by less than 3% a year 0.2%
- Revenue growth plus cash-flow margin add up to at least 40 ("Rule of 40") -5.9%
- Gross margin at 40% or higher and without meaningful erosion 15.2%
- Goodwill from acquisitions does not grow faster than revenue 19.4%
- Net debt below twice EBITDA 6.2 x EBITDA
- Operating cash flow covers the profits of the last three years 1,756 m
- Return on capital at 15% or higher, or up versus two years ago 7.7%
- Insiders hold at least 10% or are net buyers 0.7%
A criterion without figures counts neither as passed nor as failed; a score is only produced from 7 judgeable criteria upwards. Source: fundamental data. All ten criteria in detail
Quality check
AAQS
1/10The AAQS (AlleAktien Quality Score) checks 10 quality criteria on growth, profitability, and balance-sheet strength — per the methodology developed and published by AlleAktien, calculated by us from our own fundamental data. A stock counts as a quality stock from 9 out of 10 points. Where a company has a shorter listing history, we calculate over the fiscal years available (at least five).
- Sales growth 10Y > 5% -3.2%
- Exp. sales growth 3Y > 5% -1.8%
- EBIT growth 10Y > 5% -7.7%
- Exp. EBIT growth 3Y > 5% -48.8%
- Net debt < 4x EBIT 9.9x
- EBIT positive, 10Y straight 10
- Max. EBIT decline < 50% 69.0%
- Return on equity > 15% –
- ROCE > 15% 7.7%
- Expected return > 10% -46.4%
View stocks with the full AAQS score · Read the methodology at AlleAktien
Source: fundamental data
Insiders
Insider Transactions
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character.
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 17, 2026 | Bitzer Marc R | CHAIRMAN AND CEO | Other | 40,000 | 0.00 | – |
| Aug 1, 2026 | De Jong Kyle Peter | EVP & Chief Legal Officer | Other | 286 | 38.07 | 10,888 |
| Aug 1, 2026 | De Jong Kyle Peter | EVP & Chief Legal Officer | Other | 1,000 | 0.00 | – |
| Aug 1, 2026 | Warner Roxanne | EVP & Chief Financial Officer | Other | 1,907 | 38.07 | 72,599 |
| Aug 1, 2026 | Warner Roxanne | EVP & Chief Financial Officer | Other | 6,667 | 0.00 | – |
| Aug 1, 2026 | Martin Carey L | EVP & Chief HR, Corp Rel, BUS | Other | 1,430 | 38.07 | 54,440 |
| Aug 1, 2026 | Martin Carey L | EVP & Chief HR, Corp Rel, BUS | Other | 5,000 | 0.00 | – |
| Aug 1, 2026 | Puente Juan Carlos | EP, WHR NA & GL Strat Source | Other | 509 | 38.07 | 19,378 |
| Aug 1, 2026 | Puente Juan Carlos | EP, WHR NA & GL Strat Source | Other | 1,750 | 0.00 | – |
The company
About the Company
Whirlpool Corporation fertigt und vermarktet Haushaltsgeräte und damit verbundene Produkte und Dienstleistungen in Nordamerika, Lateinamerika und international. Zu den Hauptprodukten zählen Kühlschränke, Gefriergeräte, Eisbereiter und Kühlschrank-Wasserfilter; Waschgeräte und gewerbl…
- Employees
- 41,000
- Headquarters
- Benton Harbor, MI
- Address
- 2000 North M-63, 49022-2692 Benton Harbor, United States
- Phone
- (269) 923-5000
- Website
- whirlpoolcorp.com
- IPO Date
- 06/10/1983
- ISIN
- US9633201069
- Stock Split
- 2:1 on 01/02/1987
Management
| Name | Title | Birth Year |
|---|---|---|
| Marc Robert Bitzer | Chairman & CEO | 1965 |
| Carey L. Martin | Executive VP and Chief HR, Corporate Relations & Business Services Officer | 1977 |
| Juan Carlos Puente | Executive President of North America & Global Strategic Sourcing | 1975 |
| Roxanne L. Warner | Executive VP & CFO | 1983 |
| Todd Tomczak | Principal Accounting Officer, VP & Controller | 1981 |
| Scott Cartwright | Head of Investor Relations | – |
| Kyle De Jong | Executive Vice President & Chief Legal Officer | 1980 |
| Ludovic Beaufils | Executive President of KitchenAid Small Appliances, Latin America, Global Information Tech. & Design | 1973 |
| Bridget K. Quinn | Deputy General Counsel & Corporate Secretary | – |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Filings
Company Filings (8-K)
An 8-K is the filing a US company must use to disclose material events immediately — takeovers, changes at the top, major contracts or payment troubles, for instance. The links open the original document at the US Securities and Exchange Commission (SEC).
- 10/26/2026 WHIRLPOOL CORP /DE/ (WHR): Results of Operations and Financial Condition; Financial Statements and Exhibits SEC ↗
- 10/20/2026 WHIRLPOOL CORP /DE/ (WHR): Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers; Financial Statements and Exhibits SEC ↗
- 08/03/2026 WHIRLPOOL CORP /DE/ (WHR): Results of Operations and Financial Condition; Financial Statements and Exhibits SEC ↗
Data as of: October 30, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.