Whirlpool Corporation
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Whirlpool Corporation (WHR). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| MDA North America | – | – | $10.76B 54.6% | $10.76B 55.3% · +0.0% | $10.24B 61.6% · -4.9% |
| MDA Latin America | – | – | $3.08B 15.6% | $3.35B 17.2% · +8.9% | $3.50B 21.1% · +4.4% |
| MDA Asia | – | – | $1.03B 5.2% | $969.0M 5.0% · -6.0% | $1.06B 6.4% · +9.0% |
| SDA Global | – | – | $1.07B 5.4% | $970.0M 5.0% · -9.6% | $1.01B 6.1% · +4.4% |
| MDA Europe | – | – | $3.78B 19.2% | $3.40B 17.5% · -9.9% | $804.0M 4.8% · -76.4% |
| North America | $11.21B 57.6% | $12.49B 56.8% · +11.4% | – | – | – |
| EMEA | $4.39B 22.6% | $5.09B 23.1% · +15.9% | – | – | – |
| Latin America | $2.59B 13.3% | $3.17B 14.4% · +22.2% | – | – | – |
| Asia | $1.27B 6.5% | $1.24B 5.6% · -2.1% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 14, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.