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Buy Day today: Neutral (53) Mixed market breadth · no major macro event

Roku Inc (ROKU)

Communication Services Entertainment
145.00 $
-0.1% vs. previous close
Closing price · As of: 31. Jul 2026
🔔 Watch stock

symbol.quality_heading

Open questions

The business works in principle, but one material question is open. As long as it stays open, our findings do not carry a quality verdict.

Whoever holds or buys is no longer betting on the turnaround alone but on three things: that regulators clear the deal by March 2028 at the latest, that the Fox share holds its value (it makes up a good 40 percent of the consideration) — and that, in the failure case, the operating turnaround plus a $1.237 billion termination fee carry the stock. Checkpoints every quarter: the progress of the clearances in subsequent current reports (8-K) and the registration statement (S-4), the Fox share price — and, in the quarterly report (10-Q), whether operating income stays positive after the first green quarter. The anchor "72 percent below the all-time high" is no argument, by contrast: what counts is not the distance to the old high but the distance to the contract formula. The decision is yours.

symbol.quality_note

Read the Full Deep Dive
Roku Stock: 7 of 8 Turnaround Signals, a $25 Billion Offer From Fox — and Your Vote Barely Counts

Roku pulled off what most turnaround candidates never manage: after more than $1.3 billion in combined losses (2022–2024), 2025 brought the first annual profit, and the first quarter of 2026 turned the operating line clearly positive — our in-house turnaround scanner ranks the stock no. 4 in its U.S. selection with 7 of 8 checklist points (as of July 18, 2026). Then, on June 14, 2026, Fox Corporation agreed to buy the company: $96 in cash plus 0.9693 Fox shares per Roku share. We read the annual reports (10-K), the quarterly report (10-Q) and the merger filing (8-K) — and found why the vote on the deal was effectively over before it was called. Not investment advice — just the math on what a turnaround is worth once its ending has already been sold.

Read the analysis

Stock Watch

This analysis is as of July 19, 2026. Stock Watch will tell you what's changed at ROKU since then.

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Appears in These Scanners

This stock currently matches 15 of our scanner strategies — each hit links to the scanner.

Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. View all scanners

Trading Day

Previous Close
145.10$
Open
145.00$
Day High
145.60$
Day Low
144.80$
Volume
2,929,907shares

Key levels of the most recently completed trading day — not a live quote.

52-Week Range

52-Week Low 52-Week High
80.00 $ 145.30 $
08/01/2025 07/29/2026

Current price 145.00 $ — 100% of the range above the low.

Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.

Basics

Market Cap
21.6$B
Shares Outstanding
132Mio.
Float
98.6%
Beta
2.0

Performance

Perf. 1M
4.10%
Perf. 3M
56.70%
Perf. 6M
23.40%
YTD Performance (%)
24.50%
52-Week-High Distance
-9.5%
Perf. 1Y
54.00%
Perf. 3Y
50.63%
Perf. 5Y
-66.14%
Perf. Since Inception
517.06%

Technical Indicators

MA 38 Days
138.70$
MA 50 Days
135.80$
MA 200 Days
111.20$
RSI (14)
63.8
Volatility 30 Days
13.8%
Volatility 250 Days
43.5%

Calculated from the price history · as of 08/03/2026

Valuation

very high
P/E
108.1
Forward P/E
62.5
PEG
1.0
P/B
8.1
P/S
4.4
EV/EBITDA
34.6
Price/FCF
33.1

Profitability

Gross Margin
44.2%
EBIT Margin
4.3%
Net Margin
4.1%
Return on Equity
7.8%
Return on Assets
1.6%

Balance Sheet & Safety

Equity Ratio
61.4%
Debt/Equity
0.2
fortress balance sheet
Altman Z″
7.47
very solid
Piotroski
8 out of 9

Growth

Sales Growth Last Quarter
22.40%
EPS Growth Last Quarter
-64.90%
Sales Growth (Year)
15.18%
Forward Sales Growth
12.50%
Forward EPS Growth
46.90%

Dividend

This stock currently pays no dividend.

Quality & Screener

Stage
2
RS Rating
80
EPS Rating
10
very solid
Piotroski
8 out of 9
Fundamental Rating
A (76 out of 100)
fortress balance sheet
Altman Z″
7.47

AI Rating

Uses AI

Roku setzt KI laut 10-K/10-Q operativ ein — Empfehlungs-Engine und KI-gestützte Content-Row auf dem Startbildschirm, Messung und Performance im Werbe-Tool Roku Ads Manager sowie interne Produktivität —, verkauft aber keine KI-Produkte als eigene Umsatzquelle; die Erlöse stammen aus Werbung, Abo-Provisionen und Geräten.

View the full file — quotes, sources, reviewed filings
„We have incorporated and intend to continue to incorporate AI technologies, such as machine learning and generative AI, into our operations, products, and services. For example, we use AI technologies to power our content recommendation engine and our content row on the Roku Home Screen to provide more personalized recommendations. We also use AI technologies to improve measurement and performance in Roku Ads Manager and drive internal operational productivity and efficiency."

Wir haben KI-Technologien wie maschinelles Lernen und generative KI in unsere Abläufe, Produkte und Dienste integriert und beabsichtigen, dies weiter zu tun. Beispielsweise nutzen wir KI-Technologien für unsere Inhalte-Empfehlungs-Engine und unsere Content-Row auf dem Roku-Startbildschirm, um persönlichere Empfehlungen zu geben. Außerdem nutzen wir KI-Technologien, um Messung und Performance im Roku Ads Manager zu verbessern und die interne operative Produktivität und Effizienz zu steigern.

10-K · 2026-02-13 · View SEC filing
„Our Home Screen includes features such as our content row (located on the top right), which we launched in 2024 to make personalized, AI-powered recommendations to our users."

Unser Startbildschirm umfasst Funktionen wie unsere Content-Row (oben rechts), die wir 2024 eingeführt haben, um unseren Nutzern personalisierte, KI-gestützte Empfehlungen zu geben.

10-K · 2026-02-13 · View SEC filing
„our ability to adapt to changing market conditions and technological developments, including our ability to successfully incorporate artificial intelligence into our operations, products, and services"

unsere Fähigkeit, uns an veränderte Marktbedingungen und technologische Entwicklungen anzupassen — einschließlich unserer Fähigkeit, Künstliche Intelligenz erfolgreich in unsere Abläufe, Produkte und Dienste zu integrieren

10-Q · 2026-05-01 · View SEC filing

Filings Reviewed: 10-Q 2026-05-01 · 10-Q 2025-10-31 · 10-Q 2025-08-01 · 10-Q 2025-05-02 · 10-K 2026-02-13 · 10-K 2025-02-14

Rated on July 19, 2026 · How the Rating Is Built

Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.

Analysts & Price Target

Current Price 145.00 $
Price Target (average) 158.41 $

The price target sits 9.2% above the current price.

Consensus
Sell
Analyst Ratings
32
Distribution of Recommendations
Strong Buy 13
Buy 3
Hold 15
Sell 0
Strong Sell 1

Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.

Estimates by Fiscal Year

Estimates by Fiscal Year
Fiscal Year EPS Estimate ($) EPS Range ($) Revenue Estimate ($M) Expected Growth Analysts
12/31/2026 2.44 2.37 – 2.67 5,558 303.4% 10
12/31/2027 3.69 2.76 – 4.40 6,255 51.1% 9

Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.

Next Reporting Date

6. Aug 2026 · after the close · Q2 2026
Expected Earnings per Share
0.61 $

Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.

Revenue & Profit

Cash Flow

Balance Sheet

Margins

Per Share

Click the chart or tab into it, then use ← and → to step through the periods.

None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.

These companies report in different currencies — switch on “Indexed” or pick a margin for a fair comparison.

The figures could not be loaded right now.

Sales Per Quarter ($M)
2024: Q4 · 1,201.0 $M Q4 2025: Q1 · 1,020.7 $M Q1 2025: Q2 · 1,111.0 $M Q2 2025: Q3 · 1,210.6 $M Q3 2025: Q4 · 1,394.9 $M Q4 2026: Q1 · 1,248.9 $M Q1

Source: fundamental data

Compare with other stocks →

Quarterly Figures

Quarterly Figures
Quarter EPS (Earnings Per Share) EPS YoY (%) Sales ($M) Sales YoY (%) Net Margin (%) OCF ($M) FCF ($M)
2024: Q4 -0.24 1,201 22.00 -3.00 79 77
2025: Q1 -0.19 1,021 15.80 -2.70 139 137
2025: Q2 0.07 1,111 14.80 0.90 110 109
2025: Q3 0.16 1,211 14.00 2.00 128 127
2025: Q4 0.53 1,395 16.10 5.80 223 222
2026: Q1 0.57 1,249 22.40 6.90 199 196
What Do These Terms Mean?
EPS (Earnings Per Share):
Quarterly profit divided by the total share count — how much of the profit works out to a single share.
YoY (Year over Year):
Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
Sales:
All revenue for the quarter, before any costs are deducted — the top line of the income statement.
Net Margin:
What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
OCF (Operating Cash Flow):
The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
FCF (Free Cash Flow):
Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.

Annual Figures

Annual Figures
Fiscal Year Revenue ($M) EBIT ($M) Net Income ($M) EPS ($) Operating Cash Flow ($M) Equity ($M) Total Assets ($M)
2016 399 -43 -43 -0.50 -32 -194 179
2017 513 -20 -64 -0.75 37 152 372
2018 743 -13 -9 -0.08 14 245 465
2019 1,129 -65 -60 -0.52 14 698 1,470
2020 1,778 -20 -18 -0.14 148 1,328 2,271
2021 2,765 235 242 1.71 228 2,767 4,082
2022 3,127 -531 -498 -3.62 12 2,647 4,413
2023 3,485 -792 -710 -5.01 256 2,326 4,262
2024 4,113 -218 -129 -0.89 218 2,493 4,304
2025 4,737 -6 88 0.59 484 2,658 4,433

Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.

Assessment: Opportunities & Risks

Operating turnaround

Net result from −$709.6 million (2023) to +$88.4 million (2025), Adjusted EBITDA from $4.3 million to $420.5 million, free cash flow of $483.6 million (TTM) — and in the first quarter of 2026 the first clearly positive operating income (+$51.8 million) on 22 percent revenue growth (10-K 2025; 10-Q as of 03/31/2026).

Platform & market position

More than 90 million streaming households, 145.6 billion streaming hours in 2025 (+15 percent), advertising up 27 and subscription revenue up 30 percent in the latest quarter — the leading platform by hours streamed in the U.S., Canada, and Mexico (10-K 2025; 10-Q).

Fox deal & closing risk

Per share $96.00 in cash plus 0.9693 Fox shares (~$160 at announcement); antitrust clearances and registration outstanding, long-stop date March 14, 2028; if regulators block the deal, Fox pays Roku $1.237 billion (8-K dated 06/15/2026). A good 40 percent of the consideration fluctuates with the Fox share price.

Voting structure

Anthony Wood controls a majority of the voting power with just 11.6 percent of the shares (Class B: 10 votes); roughly 55 percent of the votes are already contractually committed to the deal via voting and support agreement — Class A holders vote, but decide nothing (10-K 2025, Item 1A; 8-K dated 06/15/2026).

Earnings quality

2025 was still operationally negative at −$5.6 million — the annual profit came from $101.4 million of interest income; accumulated deficit of $1,488.6 million, stock-based compensation of $354.2 million (four times net profit), weighted share count up from 141.6 to 147.2 million within two years (10-K 2025).

Devices business & competition

Devices are sold at a negative gross margin by stated strategy (−$82.0 million in 2025, −$19.1 million in Q1 2026 on revenue down 16 percent); the platform defends its households against Amazon, Google, and the TV makers through subsidy — without pricing power (10-K 2025).

Bottom Line

Roku is the rare turnaround that could end up in a textbook: three years of shrinking losses, then the first annual profit, then the first operationally green quarter — on $2.4 billion of cash and no drawn debt. But since June 14, 2026, the stock is no longer a pure turnaround bet: Fox is buying at $96.00 in cash plus 0.9693 of its own shares per Roku share, roughly 55 percent of the voting power has committed, and the founder controls a majority of the votes with 11.6 percent of the shares. Whoever buys today is mostly buying a claim on closing, with Fox price risk attached — the turnaround is the safety net now, not the bet. Not investment advice.

Worth Noting:
  • ROKU entered the research list as rank 4 of our in-house turnaround scanner (U.S. selection, checklist 7 of 8, as of July 18, 2026) — part of our series on the top 20 of that selection.
  • Scanner metrics (P/E, P/S, Piotroski, Altman Z, relative strength, insider and fund data) use trailing twelve-month figures as of July 18, 2026; the missing eighth checklist point is the insider buying signal (20 sales, 0 purchases).
  • Price and market value figures (~$135, ~$20 billion) are from the July 18, 2026 feed, sanity-checked against 147.5 million weighted shares per the 10-Q as of March 31, 2026; the deal value implied at announcement (~$160) comes from Fox's investor presentation (Form 425) and moves with the Fox share price; analyses are evergreen, daily prices are not a buy argument.

About the Company

Roku, Inc. betreibt mit ihren Tochtergesellschaften eine TV-Streamingplattform in den USA und international.

CEO Insider Trades (12 Mo.)selling own stock
Employees3,600
HeadquartersSan Jose, CA
Address1173 Coleman Avenue, 95110 San Jose, United States
Phone408 556 9040
Websiteroku.com
IPO Date28. Sep 2017
ISINUS77543R1023

Management

Management
Name Title Birth Year
Anthony J. Wood Founder, Chairman, President & CEO 1966
Dan Jedda CPA COO & CFO 1972
Mustafa Ozgen President of Devices, Product & Technology 1968
Christopher T. Handman J.D. Senior VP & General Counsel 1973
Charlie Collier President of Roku Media 1978
Matthew C. Banks VP, Corporate Controller & Chief Accounting Officer 1978
Conrad Grodd Vice President of Investor Relations
Kelli Raftery Vice President of Global Communications 1973
Gilbert Fuchsberg President of Subscriptions, Partnerships & Corporate Development 1963
Ilya Asnis Senior Vice President of Roku OS

Executives per the latest required filings; titles kept in their original language. Source: fundamental data.

Insider Transactions

Insider Transactions
Date Person Role Type Shares Price Value
15. Jul 2026 Jedda Dan CFO & COO Sell 7,000 141.90 993,300
17. Apr 2026 Charles Collier Insider Sell 205,807 115.00 23,667,805

Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character.

View all insider transactions →

Chart

Interactive price chart (TradingView).

Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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