Playtika Holding Corp (PLTK)
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symbol.quality_heading
We found at least one documented issue that threatens the company itself — regardless of how the stock is currently valued.
Red here stands for substance risk, not for a broken business. Playtika turns over roughly $2.79 billion, grew 5.5 percent in the first quarter of 2026 and monetizes its players measurably better: paying users up from 310,000 to 370,000, payer conversion from 3.6 to 4.4 percent, revenue per daily active user from $0.81 to $0.89. Against that stand four documented burdens. First, the reported cash inflow of $567.7 million is not money earned: after deducting the SuperPlay earnout revaluation ($398.6 million), stock-based compensation ($82.5 million), spending on property and software ($86.1 million) and the earnout paid in cash ($37.6 million), a deficit of $37.1 million is left. Second, the result tipped over: minus $206.4 million in 2025 after plus $162.2 million the year before, and an operating loss of $49.6 million in the first quarter of 2026, because marketing consumes 48.4 percent of revenue and general and administrative expenses have more than doubled. Third, the balance sheet shows an equity deficit of $463.1 million against goodwill of $1,695.7 million, debt of $2,375.4 million and an earnout obligation of $829.0 million within a framework up to $1.250 billion — the company itself warns its cash may not suffice. Fourth, the credit facility matures in March 2027, and the report names filing or registration requirements in China applicable to the controlling shareholder as a possible obstacle to refinancing. The Altman Z score sits between 0.51 (recomputed) and 2.01 (data set), below the upper Z-double-prime threshold of 2.6.
symbol.quality_note
Playtika operates mobile games such as Bingo Blitz and Slotomania and sits in our price-to-free-cash-flow ranking at 2.20 (data as of July 27, 2026). We read the 2025 annual report (10-K) and the quarterly report (10-Q) for the period ended March 31, 2026 and took the cash flow statement apart item by item. The result: of the reported $567.7 million of cash inflow, a deficit of $37.1 million is left once the revaluation of an earnout, stock-based compensation and development spending are accounted for. Add an equity deficit of $463 million and a free float of just 15.5 percent.
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Stock Watch
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This stock currently matches 8 of our scanner strategies — each hit links to the scanner.
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Trading Day
Key levels of the most recently completed trading day — not a live quote.
52-Week Range
Current price 4.00 $ — 72% of the range above the low.
Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 08/03/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
AI Rating
Uses AIDer Geschäftsbericht 2025 beschreibt generative KI als festen Bestandteil der eigenen Technikplattform — für Werbemittel- und Kunstproduktion, Kundenbetreuung, Personalisierung und Nutzergewinnung.
View the full file — quotes, sources, reviewed filings
„Our efforts have involved automating the process of generating creative content for features and promos using generative AI models. We also utilize generative AI on VIP and Customer Support domains, where our agents will receive suggestions, recommendations, localization and translations based on large language models integrated into their work platform."
Unsere Anstrengungen umfassten die Automatisierung der Erstellung kreativer Inhalte für Funktionen und Werbeaktionen mithilfe generativer KI-Modelle. Wir setzen generative KI außerdem in den Bereichen VIP-Betreuung und Kundenservice ein, wo unsere Mitarbeitenden Vorschläge, Empfehlungen, Lokalisierungen und Übersetzungen auf Basis großer Sprachmodelle erhalten, die in ihre Arbeitsumgebung eingebunden sind.
„A set of advanced and easy to use gaming operation tools, which enables the use of digital and AI technologies to optimize marketing, game operations and monetization, including generative AI models for efficient art processes and for our customer support and VIP processes"
Ein Satz fortschrittlicher und einfach zu bedienender Spielbetriebs-Werkzeuge, der den Einsatz digitaler und KI-Techniken zur Optimierung von Marketing, Spielbetrieb und Monetarisierung ermöglicht — einschließlich generativer KI-Modelle für effiziente Kunstproduktion sowie für unsere Kundenservice- und VIP-Prozesse
Filings Reviewed: 10-K 2026-02-26 · 10-Q 2026-05-07 · 10-K 2025-02-27 · 10-Q 2025-11-06 · 8-K 2026-05-08 · 8-K 2026-06-12
Rated on July 27, 2026 · How the Rating Is Built
Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.
Analysts & Price Target
The price target sits 26.2% above the current price.
- Consensus
- Sell
- Analyst Ratings
- 13
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 12/31/2026 | 1.04 | 0.98 – 1.09 | 2,812 | 65.8% | 2 |
| 12/31/2027 | 0.90 | 0.67 – 1.12 | 2,846 | -13.5% | 2 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Next Reporting Date
- Expected Earnings per Share
- 0.15 $
Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
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· Total · per year
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Source: fundamental data
Quarterly Figures
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q4 | -0.04 | -144.30 | 650 | 1.90 | -2.60 | 153 | 129 |
| 2025: Q1 | 0.08 | -43.10 | 706 | 8.40 | 4.30 | 19 | 8 |
| 2025: Q2 | 0.09 | -62.10 | 696 | 11.00 | 4.80 | 146 | 141 |
| 2025: Q3 | 0.11 | 0.70 | 675 | 8.70 | 5.80 | 117 | 107 |
| 2025: Q4 | -0.82 | – | 679 | 4.40 | -45.60 | 307 | 296 |
| 2026: Q1 | -0.15 | -286.80 | 745 | 5.50 | -7.70 | 23 | 17 |
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Annual Figures
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 932 | 165 | 81 | 0.20 | – | – | – |
| 2017 | 1,151 | 333 | 257 | 0.63 | 369 | – | – |
| 2018 | 1,491 | 433 | 338 | 0.83 | 453 | 465 | 1,015 |
| 2019 | 1,888 | 497 | 289 | 0.71 | 492 | -1,616 | 1,480 |
| 2020 | 2,372 | 387 | 92 | 0.24 | 518 | -1,244 | 1,776 |
| 2021 | 2,583 | 562 | 309 | 0.75 | 552 | -378 | 2,803 |
| 2022 | 2,616 | 471 | 275 | 0.69 | 494 | -569 | 2,698 |
| 2023 | 2,567 | 502 | 235 | 0.64 | 516 | -222 | 3,175 |
| 2024 | 2,549 | 392 | 162 | 0.44 | 490 | -131 | 3,639 |
| 2025 | 2,755 | 1 | -206 | -0.55 | 568 | -411 | 3,719 |
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
Assessment: Opportunities & Risks
Reported cash inflow of $567.7 million includes $398.6 million of SuperPlay earnout revaluation and $82.5 million of stock-based compensation. After deducting those items plus spending on property and software ($86.1 million) and the earnout paid in cash ($37.6 million), a deficit of $37.1 million is left.
Playtika is losing casual players and gaining paying ones: paying users rose from 310,000 (2023) to 370,000 (2025), payer conversion from 3.6 to 4.4 percent, and revenue per daily active user from $0.81 to $0.89. In business terms that is the right trade, even though monthly active users fell from 29.4 to 28.3 million.
In the first quarter of 2026 sales and marketing rose 32.7 percent to $360.6 million — 48.4 percent of quarterly revenue. General and administrative expenses doubled from $65.2 million to $143.5 million. An operating profit of $67.8 million in the prior-year quarter became an operating loss of $49.6 million.
An equity deficit of $463.1 million against goodwill of $1,695.7 million, long-term debt of $2,375.4 million and an earnout obligation of $829.0 million. The framework for that earnout runs to $1.250 billion through the end of 2027; the company itself warns that available cash may not suffice.
The revolving credit facility matures in March 2027, the term loan in 2028 and the notes in 2029. The annual report names an additional obstacle: regulatory filing or registration requirements in China applicable to the controlling shareholder could delay or prevent the issuance or material amendment of debt.
Only 15.5 percent of the 380.4 million shares are freely tradable. Yuzhu Shi controls the company through Playtika Holding UK II Limited and Alpha Frontier Limited in the Cayman Islands. As a "controlled company" under Nasdaq rules, Playtika may depart from individual governance requirements; the report itself notes that investors then do not enjoy the same protections.
Playtika runs a real games business with roughly $2.79 billion of revenue and is measurably improving its monetization — more paying users, a higher payer conversion rate, more revenue per user. But the reason the stock reached our desk does not survive scrutiny: of $567.7 million of cash inflow, a deficit of $37.1 million is left after the SuperPlay earnout revaluation, stock-based compensation and development spending. Add an equity deficit of $463.1 million, an earnout obligation of up to $1.25 billion and a refinancing date in March 2027. Not investment advice.
- Hook: price-to-free-cash-flow ranking, stored P/FCF 2.2012 (data as of July 27, 2026). The stock sits outside the 25 displayed rows — the last visible one carries 1.4. No rank number is claimed; the route through the screener is explained instead. Hit counts measured per brand: 545 U.S. hits on both brands, with the German brand additionally covering European names (836 in total). All lists are recomputed daily.
- Identity: CIK 0001828016, no former company names. A Delaware corporation with operations based in Herzliya Pituach, Israel, filing nonetheless as a U.S. domestic filer on Forms 10-K/10-Q rather than as a foreign private issuer on Form 20-F. Accelerated filer, fiscal year = calendar year.
- Market capitalization computed independently: 380,379,545 common shares (10-Q cover page, May 4, 2026) × $3.68 (close of July 24, 2026) = roughly $1.40 billion. The data set holds $1.23 billion; the gap is disclosed in the valuation chapter.
- Recency gate: the most recent periodic report is the 10-Q for the period ended March 31, 2026 (filed May 7, 2026). All 7 filings after it were reviewed — 8-K of May 8, 2026 (Item 2.02, quarterly results), 8-K of May 8, 2026 (Item 5.02, management change), 8-K of June 12, 2026 (Item 5.07, annual meeting), three Form 4 and one Form 144. No Form 25, no Form 15, no NT 10-K, no SC 14D9.
- Altman Z: stored 2.01, recomputed from the financial statements 0.51 (Z-double-prime thresholds 1.1 and 2.6). Both sit below the upper threshold; the wide spread shows how much the formula swings when equity is negative. The assessment therefore rests on the documented figures: equity deficit, debt level, earnout obligation and refinancing dates.
About the Company
Playtika Holding Corp. , together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally.
| Employees | 3,175 |
|---|---|
| Headquarters | Herzliya Pituach, Israel |
| Address | HaChoshlim St 8, 4672408 Herzliya Pituach, Israel |
| Phone | 972 73 316 3251 |
| Website | playtika.com |
| IPO Date | 15. Jan 2021 |
| ISIN | US72815L1070 |
Management
| Name | Title | Birth Year |
|---|---|---|
| Robert Antokol | Co-Founder, Chairperson, CEO & President | 1968 |
| Uri Rubin | Chief Technology Officer | 1978 |
| Michael D. Cohen Esq. | Chief Legal Officer & Corporate Secretary | 1971 |
| Nir Korczak | Chief Marketing Officer | 1980 |
| Tae Lee | Chief Financial Officer | 1985 |
| Ariel Sandler | Chief Operations Officer | 1979 |
| Erez Hershkovitz | Chief Accounting Officer | 1985 |
| Gili Brudno | Chief Human Resources Officer | 1974 |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Chart
Interactive price chart (TradingView).
Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.