Newell Brands Inc (NWL)
🔔 Watch stock
symbol.quality_heading
We found at least one documented issue that threatens the company itself — regardless of how the stock is currently valued.
This light rates the company, not the share price — and the finding is documented. Operating income of $39 million covered the $321 million interest bill only to about 12 percent in 2025; even adjusted for the $346 million of non-cash impairment charges, interest coverage is 1.2 times. That marks the third straight year below the level at which a business carries its own financing: 2023 operating income was negative, 2024 put $67 million against $295 million of interest, and the first quarter of 2026 put $34 million against $84 million. On top of that sits equity of $2,342 million that consists entirely of goodwill and brand carrying values ($4,699 million, tangible equity of minus $2,357 million as of March 31, 2026), B-category credit ratings, and a leverage ceiling in the credit agreement that tightens by itself on September 30, 2026. The counterweight is not trivial: cash from operations was positive at $264 million in 2025, the company was in compliance with all debt covenants as of March 31, 2026, and the auditor issued no going-concern paragraph. So this is not an emergency — but it is a substance finding under our criteria, and where the evidence sits between two levels we take the more cautious one. That the stock trades below book value changes nothing: the low price is a consequence of this finding, not a rebuttal of it. The decision is yours.
symbol.quality_note
Rubbermaid, Sharpie, Paper Mate, Coleman, Graco, Yankee Candle: if you own a kitchen and a nursery, you own Newell products. That is exactly what makes the stock tempting — and the filings uncomfortable. In 2025 operating income of $39 million stood against $321 million of interest expense, revenue fell for the fifth straight year to $7.204 billion, and the company wrote down its own brands by $1.041 billion over three years. We read the reports line by line — and separate how famous a brand is from how much a company earns.
Read the analysis
Stock Watch
This analysis is as of July 26, 2026. Stock Watch will tell you what's changed at NWL since then.
Later $1 a month per stock — signing up is free, and you'll be the first to know when it launches.
Appears in These Scanners
This stock currently matches 13 of our scanner strategies — each hit links to the scanner.
Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. Scanners marked in red are red-flag signals (risk/short scanners) — appearing there is not a seal of approval. View all scanners
Trading Day
Key levels of the most recently completed trading day — not a live quote.
52-Week Range
Current price 5.60 $ — 76% of the range above the low.
Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 08/03/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
AI Rating
Uses AINewell Brands verkauft keine KI-Produkte, benennt im Geschäftsbericht 2025 aber ausdrücklich, dass der eigene Erfolg zunehmend davon abhängt, KI für Lieferkette, Verwaltung, Produktentwicklung und Marketing einzusetzen.
View the full file — quotes, sources, reviewed filings
„The Company’s success may increasingly become dependent on its ability to effectively leverage AI to support its operational efficiencies, such as in supply chain and support functions, and its product development and marketing capabilities."
Der Erfolg des Unternehmens könnte zunehmend davon abhängen, KI wirksam zu nutzen, um die betriebliche Effizienz zu unterstützen — etwa in der Lieferkette und in unterstützenden Funktionen — sowie die eigenen Fähigkeiten in Produktentwicklung und Marketing.
„The Company may use artificial intelligence in its business, and challenges with properly managing its use could result in reputational harm, competitive harm, and legal liability, and could adversely affect the Company’s business."
Das Unternehmen setzt möglicherweise künstliche Intelligenz in seinem Geschäft ein; Schwierigkeiten beim ordnungsgemäßen Umgang damit könnten zu Reputationsschäden, Wettbewerbsnachteilen und rechtlicher Haftung führen und das Geschäft des Unternehmens beeinträchtigen.
Filings Reviewed: 10-K 2026-02-13 · 10-Q 2026-05-01 · 10-K 2025-02-14 · 10-Q 2025-10-31 · 10-Q 2025-08-01 · 10-Q 2025-04-30
Rated on July 26, 2026 · How the Rating Is Built
Analysts & Price Target
The price target sits 4.3% above the current price.
- Consensus
- Hold
- Analyst Ratings
- 9
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 12/31/2026 | 0.66 | 0.59 – 0.76 | 7,300 | 15.4% | 3 |
| 12/31/2027 | 0.68 | 0.56 – 0.89 | 7,415 | 2.9% | 9 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Next Reporting Date
Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
Click the chart or tab into it, then use ← and → to step through the periods.
None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.
· Total · per year
These companies report in different currencies — switch on “Indexed” or pick a margin for a fair comparison.
The figures could not be loaded right now.
Source: fundamental data
Quarterly Figures
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q4 | -0.13 | – | 1,949 | -6.10 | -2.80 | 150 | 54 |
| 2025: Q1 | -0.09 | – | 1,566 | -5.30 | -2.40 | -213 | -272 |
| 2025: Q2 | 0.11 | 1.60 | 1,935 | -4.80 | 2.40 | -58 | -117 |
| 2025: Q3 | 0.05 | – | 1,806 | -7.20 | 1.20 | 374 | 315 |
| 2025: Q4 | -0.75 | – | 1,897 | -2.70 | -16.60 | 161 | 91 |
| 2026: Q1 | -0.08 | – | 1,549 | -1.10 | -2.10 | -233 | -270 |
| 2026: Q2 | 0.25 | 127.30 | 1,994 | 3.00 | 5.30 | 29 | 29 |
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Annual Figures
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 13,264 | 1,100 | 528 | 1.25 | 1,829 | 11,410 | 33,898 |
| 2017 | 14,742 | 1,226 | 2,749 | 5.63 | 932 | 14,145 | 33,136 |
| 2018 | 8,631 | -7,829 | -6,918 | -14.60 | 680 | 5,243 | 17,716 |
| 2019 | 9,715 | -482 | 107 | 0.25 | 1,044 | 4,963 | 15,642 |
| 2020 | 9,385 | -634 | -770 | -1.82 | 1,432 | 3,874 | 14,700 |
| 2021 | 10,589 | 1,013 | 622 | 1.45 | 884 | 4,158 | 14,269 |
| 2022 | 9,459 | 312 | 197 | 0.47 | -272 | 3,519 | 13,262 |
| 2023 | 8,133 | -85 | -388 | -0.94 | 930 | 3,112 | 12,163 |
| 2024 | 7,582 | 67 | -216 | -0.52 | 496 | 2,751 | 11,004 |
| 2025 | 7,204 | 447 | -285 | -0.68 | 264 | 2,391 | 10,715 |
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
Assessment: Opportunities & Risks
Newell sells everyday products under brands almost everyone recognizes — Sharpie, Paper Mate, Parker, Rubbermaid, Coleman, Contigo, Graco, NUK, Crockpot, Yankee Candle — through virtually every retail channel. That produced $7,204 million of net sales in 2025, with roughly 21,900 employees as of December 31, 2025, about 13,250 of them in manufacturing and supply chain roles.
Operating income was $39 million in 2025 against $321 million of interest expense — coverage of about 12 percent, or 1.2 times excluding the $346 million of non-cash impairment charges. It was the third consecutive loss year: minus $388 million (2023), minus $216 million (2024), minus $285 million (2025). The first quarter of 2026 put $34 million of operating income against $84 million of interest.
Net sales fell for five straight years from $10,589 million (2021) to $7,204 million (2025), down 32.0 percent, and a further 1.1 percent in the first quarter of 2026. The 2025 annual report explicitly reads the market contraction as a reset of demand levels rather than a temporary dip.
As of March 31, 2026, $4,965 million of debt stood against $201 million of cash and $2,342 million of equity, of which $4,699 million is goodwill and other intangibles. Ratings are "B2" (Moody's, fourth quarter 2025) and "B+" (S&P); the leverage ceiling on the $1.00 billion revolver steps down at the quarter ending September 30, 2026, with $425 million already drawn.
Amazon accounted for roughly 17 percent of 2025 net sales (2023: 13 percent) and Walmart for roughly 13 percent — 30 percent together. The annual report states explicitly that there are no long-term supply contracts and no guaranteed minimum purchases with the largest customers; orders can be changed or cancelled.
At the July 24, 2026 close of $5.08 the market capitalization was about $2.2 billion — roughly 0.3 times sales and 0.9 times book value. Add net debt of about $4.8 billion and enterprise value rises to roughly $6.9 billion, or about 0.96 times sales. Newell itself notes in the annual report that its market capitalization is below its consolidated stockholders' equity.
Newell Brands is the kitchen cabinet trap in its purest form: the brands are real, the products sit in millions of households, one segment earns a genuine $464 million, and gross margin still rose to 33.8 percent in 2025 despite roughly $114 million of extra tariff cost. None of it carries the company: $39 million of operating income stands against $321 million of interest expense, sales have fallen 32.0 percent over five years, the company wrote down its own brands by $1,041 million in three years, and the $120 million dividend exceeded 2025 free cash flow of $17 million sevenfold. Not investment advice.
- Newell reached our research list through our in-house stock scanner: rank 28 of 28 in the list "Richard Moglen: 1 Week Top Performers" (U.S. selection) with a relative strength rating of 70, as of July 25, 2026 — last place, and the RS reading sits exactly at that list's minimum threshold. The list is recalculated daily and measures price momentum, liquidity and relative strength, that is, demand for the shares rather than the quality of the company.
- Every figure carries its own reporting date: annual figures from the 10-K for 2025 (filed 02/13/2026), comparative years 2021 and 2022 from the 10-K for 2023 (filed 02/21/2024), quarterly and balance sheet figures from the 10-Q as of 03/31/2026 (filed 05/01/2026), share count from that report's cover page (04/27/2026). Valuation metrics carry a data-as-of date of July 25, 2026 based on the July 24, 2026 close — meant as evergreen scale, not a daily price as an argument.
- Possible confusion: the ticker NWL here stands for Newell Brands Inc. of Atlanta (CIK 0000814453). The same three letters also name a transformer brand inside the grid business of American Superconductor — a company Newell Brands has nothing to do with. The former corporate name was Newell Rubbermaid Inc. until 2016; older figures appear under that name.
- On the tariff refund: the quarterly report dated May 1, 2026 states that the administration had until June 2026 to appeal the Court of International Trade order. Whether an appeal was filed does not appear in any later SEC filing by the company; the last reported status is "no receivable recorded" as of March 31, 2026.
About the Company
Newell Brands Inc. befasst sich weltweit mit Design, Herstellung, Beschaffung und Vertrieb von Verbraucher- und Gewerbeprodukten.
| Employees | 21,900 |
|---|---|
| Headquarters | Atlanta, GA |
| Address | 5 Concourse Parkway NE, 30328 Atlanta, United States |
| Phone | 770 418 7000 |
| Website | newellbrands.com |
| IPO Date | 19. Jul 1984 |
| ISIN | US6512291062 |
| Stock Split | 2:1 on 09/02/1994 |
Management
| Name | Title | Birth Year |
|---|---|---|
| Christopher H. Peterson | President, CEO & Director | 1966 |
| Mark J. Erceg CFA | Chief Financial Officer | 1969 |
| Bradford R. Turner | Chief Legal & Administrative Officer and Corporate Secretary | 1973 |
| Tracy L. Platt | Chief Human Resources Officer | 1974 |
| Kristine Kay Malkoski | President of Learning & Development | 1961 |
| Robert A. Schmidt | Chief Accounting Officer | 1978 |
| Dan Gustafson | Chief Information Officer | – |
| Joanne Freiberger C.P.A., CTP, IRC | Senior VP of Investor Relations & Chief Communications Officer | – |
| Nick Hammitt | Chief Marketing Officer | – |
| Nate Young | Senior Vice President of Design & Ideation | – |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Chart
Interactive price chart (TradingView).
Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.