Newell Brands Inc
🔔 Watch stock
Assessment
Our Rating
A journalistic assessment by our editorial team at the time of the deep dive — it rates the company, not the entry point. Not investment advice and not a solicitation to buy or sell.
We found at least one documented issue that threatens the company itself — regardless of how the stock is currently valued.
Why this colour
This light rates the company, not the share price — and the finding is documented. Operating income of $39 million covered the $321 million interest bill only to about 12 percent in 2025; even adjusted for the $346 million of non-cash impairment charges, interest coverage is 1.2 times. That marks the third straight year below the level at which a business carries its own financing: 2023 operating income was negative, 2024 put $67 million against $295 million of interest, and the first quarter of 2026 put $34 million against $84 million. On top of that sits equity of $2,342 million that consists entirely of goodwill and brand carrying values ($4,699 million, tangible equity of minus $2,357 million as of March 31, 2026), B-category credit ratings, and a leverage ceiling in the credit agreement that tightens by itself on September 30, 2026. The counterweight is not trivial: cash from operations was positive at $264 million in 2025, the company was in compliance with all debt covenants as of March 31, 2026, and the auditor issued no going-concern paragraph. So this is not an emergency — but it is a substance finding under our criteria, and where the evidence sits between two levels we take the more cautious one. That the stock trades below book value changes nothing: the low price is a consequence of this finding, not a rebuttal of it. The decision is yours.
What the thesis turns on
Assessment: Opportunities & Risks
Newell Brands is the kitchen cabinet trap in its purest form: the brands are real, the products sit in millions of households, one segment earns a genuine $464 million, and gross margin still rose to 33.8 percent in 2025 despite roughly $114 million of extra tariff cost. None of it carries the company: $39 million of operating income stands against $321 million of interest expense, sales have fallen 32.0 percent over five years, the company wrote down its own brands by $1,041 million in three years, and the $120 million dividend exceeded 2025 free cash flow of $17 million sevenfold. Not investment advice.
Brands and market access
Newell sells everyday products under brands almost everyone recognizes — Sharpie, Paper Mate, Parker, Rubbermaid, Coleman, Contigo, Graco, NUK, Crockpot, Yankee Candle — through virtually every retail channel. That produced $7,204 million of net sales in 2025, with roughly 21,900 employees as of December 31, 2025, about 13,250 of them in manufacturing and supply chain roles.
Earning power
Operating income was $39 million in 2025 against $321 million of interest expense — coverage of about 12 percent, or 1.2 times excluding the $346 million of non-cash impairment charges. It was the third consecutive loss year: minus $388 million (2023), minus $216 million (2024), minus $285 million (2025). The first quarter of 2026 put $34 million of operating income against $84 million of interest.
Revenue trend
Net sales fell for five straight years from $10,589 million (2021) to $7,204 million (2025), down 32.0 percent, and a further 1.1 percent in the first quarter of 2026. The 2025 annual report explicitly reads the market contraction as a reset of demand levels rather than a temporary dip.
Balance sheet and financing
As of March 31, 2026, $4,965 million of debt stood against $201 million of cash and $2,342 million of equity, of which $4,699 million is goodwill and other intangibles. Ratings are "B2" (Moody's, fourth quarter 2025) and "B+" (S&P); the leverage ceiling on the $1.00 billion revolver steps down at the quarter ending September 30, 2026, with $425 million already drawn.
Customer concentration
Amazon accounted for roughly 17 percent of 2025 net sales (2023: 13 percent) and Walmart for roughly 13 percent — 30 percent together. The annual report states explicitly that there are no long-term supply contracts and no guaranteed minimum purchases with the largest customers; orders can be changed or cancelled.
Valuation
At the July 24, 2026 close of $5.08 the market capitalization was about $2.2 billion — roughly 0.3 times sales and 0.9 times book value. Add net debt of about $4.8 billion and enterprise value rises to roughly $6.9 billion, or about 0.96 times sales. Newell itself notes in the annual report that its market capitalization is below its consolidated stockholders' equity.
Worth Noting
Newell reached our research list through our in-house stock scanner: rank 28 of 28 in the list "Richard Moglen: 1 Week Top Performers" (U.S. selection) with a relative strength rating of 70, as of July 25, 2026 — last place, and the RS reading sits exactly at that list's minimum threshold. The list is recalculated daily and measures price momentum, liquidity and relative strength, that is, demand for the shares rather than the quality of the company.
Every figure carries its own reporting date: annual figures from the 10-K for 2025 (filed 02/13/2026), comparative years 2021 and 2022 from the 10-K for 2023 (filed 02/21/2024), quarterly and balance sheet figures from the 10-Q as of 03/31/2026 (filed 05/01/2026), share count from that report's cover page (04/27/2026). Valuation metrics carry a data-as-of date of July 25, 2026 based on the July 24, 2026 close — meant as evergreen scale, not a daily price as an argument.
Possible confusion: the ticker NWL here stands for Newell Brands Inc. of Atlanta (CIK 0000814453). The same three letters also name a transformer brand inside the grid business of American Superconductor — a company Newell Brands has nothing to do with. The former corporate name was Newell Rubbermaid Inc. until 2016; older figures appear under that name.
On the tariff refund: the quarterly report dated May 1, 2026 states that the administration had until June 2026 to appeal the Court of International Trade order. Whether an appeal was filed does not appear in any later SEC filing by the company; the last reported status is "no receivable recorded" as of March 31, 2026.
Stock Watch
This analysis is as of August 26, 2026. Stock Watch will tell you what's changed at NWL since then.
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Price history
Chart
Interactive price chart (TradingView).
52-week range: 3.10 $ to 6.40 $ · Last price: 5.60 $ (As of: September 17, 2026)
Key figures
Key figures at a glance
Every figure we hold for this stock, grouped by topic. The question mark next to a label explains what the number means.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 09/18/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
Comparison
Industry comparison
The stock alongside the largest companies in the same group. The median row is the middle value of the companies shown above — not of the whole industry.
Industry: Household & Personal Products
| Company | Market cap ($B) | P/E | EV/EBITDA | Gross Margin % | EBIT Margin % | Sales Growth (Year) % | Perf. 1Y % |
|---|---|---|---|---|---|---|---|
| Newell Brands Inc NWL | 2.4 | – | 16.5 | 35.5 | 2.7 | -5.0 | 4.4 |
| Procter & Gamble Company PG | 346.0 | 22.1 | 14.9 | 50.9 | 23.1 | 0.3 | -5.3 |
| Colgate-Palmolive Company CL | 70.6 | 35.0 | 19.7 | 60.4 | 20.9 | 1.4 | 9.4 |
| Estee Lauder Companies Inc EL | 34.0 | – | 25.1 | 75.5 | 14.9 | -8.5 | 8.0 |
| Kenvue Inc. KVUE | 33.3 | 21.5 | 13.0 | 58.4 | 21.6 | -2.1 | 3.1 |
| Kimberly-Clark Corporation KMB | 32.6 | 19.3 | 12.0 | 37.6 | 19.7 | -14.2 | -17.5 |
| Church & Dwight Company Inc CHD | 22.5 | 31.9 | 18.7 | 45.6 | 20.2 | 1.6 | 4.7 |
| The Clorox Company CLX | 10.3 | 14.2 | 13.9 | 42.3 | 17.0 | 0.2 | -29.1 |
| ELF Beauty Inc ELF | 5.5 | 213.6 | 28.0 | 71.6 | 1.7 | 24.6 | -36.1 |
| Median of companies shown | 32.6 | 22.1 | 16.5 | 50.9 | 19.7 | 0.2 | 3.1 |
Based on the most recently reported figures. Only stocks from the same trading venue are lined up, so the market caps are counted in one currency. Compare in a chart →
Fiscal years
Annual Figures
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
Revenue, operating income and net income per fiscal year $M
Revenue Operating income Net income
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 13,264 | 1,100 | 528 | 1.25 | 1,829 | 11,410 | 33,898 |
| 2017 | 14,742 | 1,226 | 2,749 | 5.63 | 932 | 14,145 | 33,136 |
| 2018 | 8,631 | -7,829 | -6,918 | -14.60 | 680 | 5,243 | 17,716 |
| 2019 | 9,715 | -482 | 107 | 0.25 | 1,044 | 4,963 | 15,642 |
| 2020 | 9,385 | -634 | -770 | -1.82 | 1,432 | 3,874 | 14,700 |
| 2021 | 10,589 | 1,013 | 622 | 1.45 | 884 | 4,158 | 14,269 |
| 2022 | 9,459 | 312 | 197 | 0.47 | -272 | 3,519 | 13,262 |
| 2023 | 8,133 | -85 | -388 | -0.94 | 930 | 3,112 | 12,163 |
| 2024 | 7,582 | 67 | -216 | -0.52 | 496 | 2,751 | 11,004 |
| 2025 | 7,204 | 447 | -285 | -0.68 | 264 | 2,391 | 10,715 |
Quarters
Quarterly Figures
Each bar is one quarter, the last one is the most recent. Use the switch to step through the individual figures.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
Click the chart or tab into it, then use ← and → to step through the periods.
None of the selected stocks reports this metric. Pick another metric or switch between annual and quarterly.
· Total · per year
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The figures could not be loaded right now.
Source: fundamental data
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q4 | -0.13 | – | 1,949 | -6.10 | -2.80 | 150 | 54 |
| 2025: Q1 | -0.09 | – | 1,566 | -5.30 | -2.40 | -213 | -272 |
| 2025: Q2 | 0.11 | 1.60 | 1,935 | -4.80 | 2.40 | -58 | -117 |
| 2025: Q3 | 0.05 | – | 1,806 | -7.20 | 1.20 | 374 | 315 |
| 2025: Q4 | -0.75 | – | 1,897 | -2.70 | -16.60 | 161 | 91 |
| 2026: Q1 | -0.08 | – | 1,549 | -1.10 | -2.10 | -233 | -270 |
| 2026: Q2 | 0.25 | 127.30 | 1,994 | 3.00 | 5.30 | 29 | 29 |
What Do These Terms Mean?
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Screening
Appears in These Scanners
This stock currently matches 9 of our scanner strategies — each hit links to the scanner.
Quality & Balance Sheet
Breakout & Setup
Momentum & Trend
- Above the 50- & 200-SMA
- High ADR (≥5%)
- Power Trend
- Qullamaggie: Top Gainers 1M
- Richard Moglen: 1 Week Top Performers
- Stan Weinstein: Stage 3
Research
Only genuine hits from verified scanners count; pure ranking metrics (P/E, P/S, and similar, which just sort the whole universe) don't count as a hit. Scanners marked in red are red-flag signals (risk/short scanners) — appearing there is not a seal of approval. View all scanners
Outlook
Analysts & Price Target
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Distribution of Recommendations
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 12/31/2026 | 0.76 | 0.74 – 0.79 | 7,330 | 33.4% | 9 |
| 12/31/2027 | 0.69 | 0.61 – 0.88 | 7,438 | -9.7% | 9 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Valuation
What is priced in?
Instead of guessing what the stock is worth, we turn the question around: what free cash flow growth has to happen for today’s market value to add up? The assumptions behind it can be moved.
Today’s market value implies roughly 7.9% growth in free cash flow per year over ten years (assumptions: discount rate 10.0%, terminal growth 2.5%).
| Free cash flow (last twelve months) | $118.0M |
|---|---|
| Market cap | $2.39B |
| Free cash flow in year ten | $251.5M |
| Terminal value as a share of market value | 55.5% |
For comparison: over the past five years free cash flow shrank by 57.1% per year.
It shows which assumption is built into today’s price, not whether that assumption will hold. Every assumption can be changed with the sliders; the figures move with them.
A simplified model calculation — not a forecast and not a recommendation.
AI classification
AI Rating
Newell Brands verkauft keine KI-Produkte, benennt im Geschäftsbericht 2025 aber ausdrücklich, dass der eigene Erfolg zunehmend davon abhängt, KI für Lieferkette, Verwaltung, Produktentwicklung und Marketing einzusetzen.
View the full file — quotes, sources, reviewed filings
„The Company’s success may increasingly become dependent on its ability to effectively leverage AI to support its operational efficiencies, such as in supply chain and support functions, and its product development and marketing capabilities."
Der Erfolg des Unternehmens könnte zunehmend davon abhängen, KI wirksam zu nutzen, um die betriebliche Effizienz zu unterstützen — etwa in der Lieferkette und in unterstützenden Funktionen — sowie die eigenen Fähigkeiten in Produktentwicklung und Marketing.
10-K · 2026-02-13 · View SEC filing
„The Company may use artificial intelligence in its business, and challenges with properly managing its use could result in reputational harm, competitive harm, and legal liability, and could adversely affect the Company’s business."
Das Unternehmen setzt möglicherweise künstliche Intelligenz in seinem Geschäft ein; Schwierigkeiten beim ordnungsgemäßen Umgang damit könnten zu Reputationsschäden, Wettbewerbsnachteilen und rechtlicher Haftung führen und das Geschäft des Unternehmens beeinträchtigen.
10-K · 2026-02-13 · View SEC filing
Filings Reviewed: 10-K 2026-02-13 · 10-Q 2026-05-01 · 10-K 2025-02-14 · 10-Q 2025-10-31 · 10-Q 2025-08-01 · 10-Q 2025-04-30
Rated on July 26, 2026 · How the Rating Is Built
Growth
Growth Score
Ten checks against the annual reports — each one passed counts a point.
- Revenue grows by more than 15% a year over three years -8.7%
- More than 10% revenue growth is expected for the coming year 1.5%
- Share count grows by less than 3% a year 0.1%
- Revenue growth plus cash-flow margin add up to at least 40 ("Rule of 40") -4.8%
- Gross margin at 40% or higher and without meaningful erosion 33.8%
- Goodwill from acquisitions does not grow faster than revenue 28.9%
- Net debt below twice EBITDA 15.2 x EBITDA
- Operating cash flow covers the profits of the last three years 2,579 m
- Return on capital at 15% or higher, or up versus two years ago 5.5%
- Insiders hold at least 10% or are net buyers 1.4%
A criterion without figures counts neither as passed nor as failed; a score is only produced from 7 judgeable criteria upwards. Source: fundamental data. All ten criteria in detail
Quality check
AAQS
0/10The AAQS (AlleAktien Quality Score) checks 10 quality criteria on growth, profitability, and balance-sheet strength — per the methodology developed and published by AlleAktien, calculated by us from our own fundamental data. A stock counts as a quality stock from 9 out of 10 points. Where a company has a shorter listing history, we calculate over the fiscal years available (at least five).
- Sales growth 10Y > 5% -6.6%
- Exp. sales growth 3Y > 5% 1.6%
- EBIT growth 10Y > 5% -9.5%
- Exp. EBIT growth 3Y > 5% 1.6%
- Net debt < 4x EBIT 11.2x
- EBIT positive, 10Y straight 6
- Max. EBIT decline < 50% 100.0%
- Return on equity > 15% –
- ROCE > 15% 5.5%
- Expected return > 10% 2.3%
View stocks with the full AAQS score · Read the methodology at AlleAktien
Source: fundamental data
Insiders
Insider Transactions
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character.
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 25, 2026 | Posthauer Robert F. | President, Home & Com. - Com. | Other | 1,259 | 5.93 | 7,466 |
| Aug 25, 2026 | Posthauer Robert F. | President, Home & Com. - Com. | Other | 4,349 | 5.93 | 25,790 |
| Aug 6, 2026 | Turner Bradford R | Chief Legal & Admin. Officer | Sell | 100,000 | 6.16 | 616,000 |
The company
About the Company
Newell Brands Inc. befasst sich weltweit mit Design, Herstellung, Beschaffung und Vertrieb von Verbraucher- und Gewerbeprodukten.
- Employees
- 21,900
- Headquarters
- Atlanta, GA
- Address
- 5 Concourse Parkway NE, 30328 Atlanta, United States
- Phone
- 770 418 7000
- Website
- newellbrands.com
- IPO Date
- 07/19/1984
- ISIN
- US6512291062
- Stock Split
- 2:1 on 09/02/1994
Management
| Name | Title | Birth Year |
|---|---|---|
| Christopher H. Peterson | President, CEO & Director | 1966 |
| Mark J. Erceg CFA | Chief Financial Officer | 1969 |
| Bradford R. Turner | Chief Legal & Administrative Officer and Corporate Secretary | 1973 |
| Tracy L. Platt | Chief Human Resources Officer | 1974 |
| Kristine Kay Malkoski | President of Learning & Development | 1961 |
| Robert A. Schmidt | Chief Accounting Officer | 1978 |
| Dan Gustafson | Chief Information Officer | – |
| Joanne Freiberger C.P.A., CTP, IRC | Senior VP of Investor Relations & Chief Communications Officer | – |
| Nick Hammitt | Chief Marketing Officer | – |
| Nate Young | Senior Vice President of Design & Ideation | – |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Filings
Company Filings (8-K)
An 8-K is the filing a US company must use to disclose material events immediately — takeovers, changes at the top, major contracts or payment troubles, for instance. The links open the original document at the US Securities and Exchange Commission (SEC).
- 08/19/2026 NEWELL BRANDS INC. (NWL): Entry into a Material Definitive Agreement; Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant; Financial Statements and Exhibits SEC ↗
- 08/05/2026 NEWELL BRANDS INC. (NWL): Other Events; Financial Statements and Exhibits SEC ↗
- 07/31/2026 NEWELL BRANDS INC. (NWL): Entry into a Material Definitive Agreement; Termination of a Material Definitive Agreement; Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant; Financial Statements and Exhibits SEC ↗
- 07/31/2026 NEWELL BRANDS INC. (NWL): Results of Operations and Financial Condition; Financial Statements and Exhibits SEC ↗
Data as of: September 17, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.