Booking Holdings Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Booking Holdings Inc (BKNG). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | Q1 2025 | Q2 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| Reportable Segment | $4.76B 100.0% | $6.80B 100.0% | $5.53B 100.0% | $7.35B 100.0% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by product line
| Segment | Q1 2025 | Q2 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| Merchant revenues | $2.92B 61.3% | $4.46B 65.6% | $3.70B 66.8% | $5.13B 69.7% |
| Agency revenues | $1.56B 32.8% | $2.04B 30.1% | $1.53B 27.6% | $1.90B 25.9% |
| Advertising and other revenues | $280.0M 5.9% | $297.0M 4.4% | $306.0M 5.5% | $322.0M 4.4% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Operating metrics
Operating metrics are the figures a company uses to measure its own business — customer counts, stores, deliveries or the churn rate. None of them appear in the financial statements, and they often explain earlier than revenue does why revenue is moving.
| Metric | Q2 2025 | Q3 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| Room nights reserved | 309.0M | 323.0M | 338.0M | 325.0M +5.2% |
| Rental car days reserved | 24.0M | 23.0M | 21.0M | 23.0M -4.2% |
| Flight tickets reserved | 16.0M | 17.0M | 21.0M | 17.0M +6.3% |
| Booking.com total listed properties | 4.3M | 4.4M | 4.5M | 4.7M +9.3% |
| Booking.com alternative accommodation properties | 3.8M | 3.9M | 4.0M | 4.1M +7.9% |
| Booking.com hotels, motels and resorts | 500,000 | 500,000 | 500,000 | 500,000 +0.0% |
| Employee headcount | 24,800 | 24,800 | 24,900 | 25,550 +3.0% |
| Merchant mix of total gross bookings | 69.0% | 72.0% | 72.0% | 73.0% +5.8% |
| Alternative accommodation mix of Booking.com room nights | 37.0% | 36.0% | 38.0% | 37.0% +0.0% |
These metrics are not part of the financial statements; they sit in the narrative text of the filings. We read them out of the SEC filings using artificial intelligence and check every single figure against the original passage in the report; anything that is not found there verbatim is discarded. Source: SEC EDGAR (annual and quarterly reports, 10-K/10-Q).
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: September 25, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.