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Buy Day today: Neutral (53) Mixed market breadth · no major macro event

Booking Holdings Inc (BKNG)

Consumer Cyclical Travel Services
192.90 $
-0.2% vs. previous close
Closing price · As of: 31. Jul 2026
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Trading Day

Previous Close
193.20$
Open
191.60$
Day High
195.00$
Day Low
190.80$
Volume
4,432,819shares

Key levels of the most recently completed trading day — not a live quote.

52-Week Range

52-Week Low 52-Week High
154.10 $ 5,720.90 $
05/15/2026 08/22/2025

Current price 192.90 $ — 1% of the range above the low.

Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.

Basics

Market Cap
149.5$B
Shares Outstanding
775Mio.
Float
99.7%
Beta
1.1

Performance

Perf. 1M
7.70%
Perf. 3M
12.50%
Perf. 6M
-15.90%
YTD Performance (%)
-20.80%
52-Week-High Distance
-97.0%
Perf. 1Y
-11.64%
Perf. 3Y
65.78%
Perf. 5Y
126.10%
Perf. 10Y
264.59%
Perf. Since Inception
-99.98%

Technical Indicators

MA 38 Days
178.00$
MA 50 Days
174.90$
MA 200 Days
2,924.70$
RSI (14)
50.9
Volatility 30 Days
44.7%
Volatility 250 Days
35.4%

Calculated from the price history · as of 08/03/2026

Valuation

P/E
26.1
Forward P/E
18.4
PEG
0.8
P/B
38.1
P/S
5.4
EV/EBITDA
15.5
Price/FCF
16.5

Profitability

Gross Margin
87.0%
EBIT Margin
25.0%
Net Margin
22.2%
Return on Equity
225.7%
Return on Assets
22.3%

Balance Sheet & Safety

very low
Equity Ratio
-31.5%
negative equity
Debt/Equity
-1.7
fortress balance sheet
Altman Z″
10.27
Piotroski
7 out of 9

Growth

Sales Growth Last Quarter
16.20%
EPS Growth Last Quarter
240.00%
Sales Growth (Year)
13.39%
Forward Sales Growth
9.26%
Forward EPS Growth
17.70%

Dividend

Dividend Yield
0.83%
Dividend Per Share (TTM)
1.61$
Payout Ratio
3.0%
Years Without a Cut
1Years
Increase Streak
1Years

Quality & Screener

Stage
4
RS Rating
19
Top 10%
EPS Rating
91
Piotroski
7 out of 9
Fundamental Rating
B (71 out of 100)
fortress balance sheet
Altman Z″
10.27

AI Rating

Not yet rated — we only show a category once an SEC-backed file with at least two cited passages is available. How the Rating Is Built

Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.

Analysts & Price Target

Current Price 192.90 $
Price Target (average) 224.42 $

The price target sits 16.3% above the current price.

Consensus
Sell
Analyst Ratings
39
Distribution of Recommendations
Strong Buy 21
Buy 6
Hold 12
Sell 0
Strong Sell 0

Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.

Estimates by Fiscal Year

Estimates by Fiscal Year
Fiscal Year EPS Estimate ($) EPS Range ($) Revenue Estimate ($M) Expected Growth Analysts
12/31/2026 10.45 10.07 – 10.97 29,339 14.5% 31
12/31/2027 12.28 10.53 – 13.69 32,063 17.6% 32

Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.

Next Reporting Date

4. Aug 2026 · after the close · Q2 2026
Expected Earnings per Share
2.45 $

Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.

Revenue & Profit

Cash Flow

Balance Sheet

Margins

Per Share

Click the chart or tab into it, then use ← and → to step through the periods.

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The figures could not be loaded right now.

Sales Per Quarter ($M)
2024: Q4 · 5,471.0 $M Q4 2025: Q1 · 4,762.0 $M Q1 2025: Q2 · 6,798.0 $M Q2 2025: Q3 · 9,008.0 $M Q3 2025: Q4 · 6,349.0 $M Q4 2026: Q1 · 5,532.0 $M Q1

Source: fundamental data

Compare with other stocks →

Quarterly Figures

Quarterly Figures
Quarter EPS (Earnings Per Share) EPS YoY (%) Sales ($M) Sales YoY (%) Net Margin (%) OCF ($M) FCF ($M)
2024: Q4 1.28 406.90 5,471 14.40 19.50 721 645
2025: Q1 0.40 -55.00 4,762 7.90 7.00 3,283 3,162
2025: Q2 1.10 -38.20 6,798 16.00 13.20 3,201 3,137
2025: Q3 3.38 13.60 9,008 12.70 30.50 1,435 1,371
2025: Q4 1.75 36.90 6,349 16.00 22.50 1,490 1,417
2026: Q1 1.36 238.90 5,532 16.20 19.60 3,215 3,108
What Do These Terms Mean?
EPS (Earnings Per Share):
Quarterly profit divided by the total share count — how much of the profit works out to a single share.
YoY (Year over Year):
Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
Sales:
All revenue for the quarter, before any costs are deducted — the top line of the income statement.
Net Margin:
What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
OCF (Operating Cash Flow):
The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
FCF (Free Cash Flow):
Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.

Annual Figures

Annual Figures
Fiscal Year Revenue ($M) EBIT ($M) Net Income ($M) EPS ($) Operating Cash Flow ($M) Equity ($M) Total Assets ($M)
2016 10,743 2,906 2,135 1.71 3,925 9,849 19,839
2017 12,681 4,538 2,341 1.87 4,662 11,264 25,451
2018 14,527 5,341 3,998 3.33 5,338 8,785 22,687
2019 15,066 5,345 4,865 4.47 4,865 5,933 21,402
2020 6,796 -631 59 0.06 85 4,893 21,874
2021 10,958 2,496 1,165 1.13 2,820 6,178 23,641
2022 17,090 5,102 3,058 3.05 6,554 2,782 25,361
2023 21,365 5,835 4,289 4.70 7,344 -2,744 24,342
2024 23,739 7,555 5,882 6.91 8,323 -4,020 27,708
2025 26,917 9,282 5,404 6.62 9,409 -5,578 29,264

Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.

About the Company

Booking Holdings Inc. bietet mit ihren Tochtergesellschaften Online- und herkömmliche Reise- und Restaurantbuchungen sowie zugehörige Dienste in den USA, den Niederlanden, dem Vereinigten Königreich und international an.

CEO Insider Trades (12 Mo.)selling own stock
Employees24,900
HeadquartersNorwalk, CT
Address800 Connecticut Avenue, 06854 Norwalk, United States
Phone203 299 8000
Websitebookingholdings.com
IPO Date30. Mar 1999
ISINUS09857L1089
Stock Split25:1 on 04/06/2026

Management

Management
Name Title Birth Year
Glenn D. Fogel President, CEO & Director 1962
Ewout Lucien Steenbergen Executive VP & CFO 1969
Peter J. Millones Jr. Executive VP & General Counsel 1970
Paulo Pisano Chief Human Resources Officer 1974
Caroline Dolores Sullivan Senior VP, Chief Accounting Officer & Controller 1969
Leslie Cafferty Head of Communications
Debby Soo Chief Executive Officer of OpenTable 1981
Vijay S. Iyer Senior VP, Associate General Counsel & Corporate Secretary
Omri Morgenshtern Chief Executive Officer of Agoda
Brigit Zimmerman Chief Executive Officer of Priceline

Executives per the latest required filings; titles kept in their original language. Source: fundamental data.

Insider Transactions

Insider Transactions
Date Person Role Type Shares Price Value
29. Jul 2026 Mylod Robert J Jr Director Sell 5,000 200.00 1,000,000
28. Jul 2026 Wittman Vanessa Ames Director Sell 1,125 192.00 216,000
17. Apr 2026 Vanessa Ames Wittman Director Sell 1,125 192.00 216,000

Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character.

View all insider transactions →

Chart

Interactive price chart (TradingView).

Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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