Booking Holdings Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Booking Holdings Inc (BKNG). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Reportable Segment | $17.09B 100.0% | $21.37B 100.0% · +25.0% | $23.74B 100.0% · +11.1% | $26.92B 100.0% · +13.4% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| The Netherlands | $5.26B 77.5% | $8.68B 79.2% · +64.9% | $13.43B 78.6% · +54.7% | $17.01B 79.6% · +26.7% |
| United States | $783.0M 11.5% | $1.43B 13.1% · +83.1% | $2.21B 12.9% · +53.8% | $2.33B 10.9% · +5.5% |
| Other | $749.0M 11.0% | $846.0M 7.7% · +13.0% | $1.46B 8.5% · +72.2% | $2.02B 9.5% · +38.9% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by product line
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Merchant revenues | $2.12B 31.2% | $3.70B 33.7% · +74.6% | $7.19B 42.1% · +94.6% | $10.94B 51.2% · +52.0% | $14.14B 59.6% · +29.3% | $17.76B 66.0% · +25.5% |
| Agency revenues | $4.31B 63.5% | $6.66B 60.8% · +54.5% | $9.00B 52.7% · +35.1% | $9.41B 44.1% · +4.6% | $8.52B 35.9% · -9.5% | $7.97B 29.6% · -6.5% |
| Advertising and other revenues | $365.0M 5.4% | $599.0M 5.5% · +64.1% | $894.0M 5.2% · +49.2% | $1.02B 4.8% · +13.5% | $1.07B 4.5% · +5.7% | $1.19B 4.4% · +11.3% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.