WD-40 Company (WDFC)
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Trading Day
Key levels of the most recently completed trading day — not a live quote.
52-Week Range
Current price 227.10 $ — 51% of the range above the low.
Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.
Basics
Performance
Technical Indicators
Calculated from the price history · as of 08/03/2026
Valuation
Profitability
Balance Sheet & Safety
Growth
Dividend
Quality & Screener
AI Rating
NeutralGeprüft am 10.07.2026 gegen die Geschäftsberichte (10-K) 2025 und 2024 sowie die Quartalsberichte (10-Q) Q1–Q3 GJ 2026 und Q3 GJ 2025: WD-40 ist ein Ein-Marken-Konsumgüterkonzern (Schmier- und Pflegeprodukte) ohne KI-Umsatzquelle, ohne dokumentierten operativen KI-Einsatz und ohne konkretes KI-Geschäftsrisiko für das eigene Modell. Der 10-K 2024 und alle vier ausgewerteten 10-Q enthalten null Treffer zu KI-Begriffen (artificial intelligence, machine learning, generative, large language). Die einzigen Fundstellen stehen im 10-K 2025, Item 1A, und sind beides Boilerplate: eine Personal-Floskel (künftiger Erfolg könnte zunehmend von KI-versierten Mitarbeitern abhängen, der Wettbewerb um diese sei intensiv) und eine Cybersecurity-Floskel (stärkere KI-Integration könnte Cyber- und Datenschutzrisiken erhöhen, Angreifer könnten KI-Werkzeuge nutzen). Kein „verkauft“, kein „bedroht“, kein „nutzt“ — daher neutral (Negativ-Befund dokumentiert).
View the full file — quotes, sources, reviewed filings
„In addition, our future success may increasingly depend on highly skilled employees with proficiency in working with artificial intelligence ("AI"), machine learning and other emerging technologies. Competition for these employees is intense and entities with more substantial resources may pursue this talent more aggressively."
Zudem könnte unser künftiger Erfolg zunehmend von hochqualifizierten Mitarbeitern abhängen, die im Umgang mit künstlicher Intelligenz („KI“), maschinellem Lernen und anderen neuen Technologien versiert sind. Der Wettbewerb um diese Mitarbeiter ist intensiv, und Organisationen mit größeren Ressourcen könnten diese Talente aggressiver umwerben.
„Increased integration of AI into our operations could significantly increase cybersecurity and privacy risks, including the risk of unauthorized or misuse of AI tools. In addition, threat actors may leverage these tools to attack our systems."
Eine stärkere Integration von KI in unsere Abläufe könnte Cybersicherheits- und Datenschutzrisiken erheblich erhöhen, einschließlich des Risikos unbefugter Nutzung oder des Missbrauchs von KI-Werkzeugen. Zudem könnten Angreifer diese Werkzeuge nutzen, um unsere Systeme anzugreifen.
Filings Reviewed: 10-Q 2026-07-09 · 10-Q 2026-04-09 · 10-Q 2026-01-08 · 10-Q 2025-07-10 · 10-K 2025-10-27 · 10-K 2024-10-21
Rated on July 10, 2026 · How the Rating Is Built
What the Earnings Calls Reveal
Red flags Targets repeatedly replacedOperationally, WD-40 delivers reliably: annual guidance for 2024 and 2025 was met, the 55 percent gross margin target arrived a year ahead of the promise, and in 2026-Q3 guidance for sales, operating income and earnings per share was raised. The issue lies elsewhere. Across the ten calls reviewed from 2024-Q2 to 2026-Q3, several targets were not achieved but replaced: the household portfolio sale announced in 2024-Q2 was called off in 2026-Q3 after slipping two fiscal years, the Specialist growth target was cut from above 15 to above 10 percent, and the long-standing 55/30/25 business model was retired without two of its three components ever being met on a full-year basis. Management did present each of these changes openly and with a stated reason, alongside the actual figure achieved. We therefore rate these calls as conspicuous, with no indication of concealment.
10 calls reviewed, 2024-Q2 through 2026-Q3 · As of August 3, 2026
Two years of sale talk, then cancelled
In 2024-Q2 management announced it would actively pursue a sale of the home care and cleaning brands in the US and the UK. In 2024-Q3 it said the sale would likely close during fiscal 2025, and in 2024-Q4 it narrowed that to the first half of fiscal 2025. From 2024-Q4 onward the entire annual guidance was presented pro forma excluding this business, for two consecutive fiscal years, 2025 and 2026. By 2025-Q4 only the UK portion had been sold, for up to 7.5 million US dollars. In 2026-Q3 management stopped the process: the Americas brands are no longer actively marketed, were reclassified as held for use and will be run as harvest brands with an expected gradual decline. The timeline was therefore missed by two fiscal years and ultimately abandoned. Nothing was withheld along the way: as early as 2024-Q2 management answered an analyst with 26 million US dollars of sales and a 41 to 42 percent gross margin for these brands, and from 2024-Q4 it quantified unprompted in every single call what a failed sale would be worth: first roughly 23 million US dollars in sales, 6 million in operating income and 0.33 US dollars per share, then from 2025-Q4 for the remaining Americas portion 12.5 million, 3.6 million and 0.20 US dollars. The uncertainty of the process was explicitly flagged in every call as well.
Growth target cut from 15 to 10 percent
From 2024-Q2 through 2025-Q3 management stated the same target for the WD-40 Specialist line in every single call: annual net sales growth of more than 15 percent. In 2025-Q4 the same slot in the script read more than 10 percent. The justification was a subordinate clause, that the line had matured and expectations had been recalibrated to its life cycle. In the same call the actual five-year growth rate was given as 14.4 percent and fiscal 2025 growth as 11 percent, so the old target had been missed and was then lowered. No analyst followed up. The premiumization target shows a similar picture, held throughout at more than 10 percent, while the five-year rate disclosed in 2025-Q4 was 9.4 percent and growth came in at 7 percent in fiscal 2025 and 4 percent in 2026-Q1. What counts here is less the cut itself than its direction: the target followed the result, not the other way round.
The business model was replaced, not achieved
The 55/30/25 model, meaning 55 percent gross margin, 30 to 35 percent cost of doing business and 20 to 25 percent adjusted EBITDA margin, was the yardstick in every call from 2024-Q2 to 2026-Q2. On a full-year basis only the gross margin was reached. Cost of doing business ran at 36 percent in fiscal 2024 and 37 percent in fiscal 2025, so inside no completed fiscal year; individual quarters did land in the band, 34 percent in 2024-Q3 and 34 percent again in 2026-Q3. Adjusted EBITDA margin was 17 percent (2024) and 18 percent (2025), but reached 23 percent in 2026-Q3. The working target had already been put at 20 to 22 percent over the medium term back in 2024-Q4, and from 2025-Q2 the 25 percent figure was explicitly framed as a long-term aspiration. In 2026-Q3 the model was retired: from fiscal 2027 an Enduring Business Model applies that carries no cost ratio at all and no percentage for the EBITDA margin, requiring only that EBITDA grow faster than net sales. Hard figures remain for gross margin (above 55 percent), return on invested capital (above 25 percent) and sales growth. The reason given was the decision to keep the household business. The timing remains notable: the switch came in the very quarter in which both previously missed metrics landed inside their target range for the first time.
The yardstick grew faster than the business
In 2024-Q4 management put the attainable global market for the core product at roughly 1.6 billion US dollars and the share already captured at 28 percent, adding that the underlying method had been used for close to 30 years and had proven remarkably accurate. In 2025-Q4 the same two figures read 1.9 billion US dollars and 25 percent. Core product sales had risen from 453 to 478 million US dollars in the meantime, yet the reported capture rate fell. For the Specialist range the benchmark was lifted at the same time from 605 to 665 million US dollars. The company did label the new values as an updated benchmark, but gave no reason for the increase. This is not a falsified number, but it makes the progress metric that leads every call since 2024-Q4 incomparable over time.
Total ERP cost never stated in ten calls
In 2024-Q3, 2024-Q4, 2025-Q1 and 2025-Q3 analysts kept asking the same thing: when does the outsized increase in administrative and systems costs stop? A total figure for the ERP programme never came in any of the ten calls. Only components were disclosed: roughly 10 million US dollars of capitalised first-wave cost amortised over ten years, plus non-capitalisable cost incurred over about four to four and a half years, and a normal capital expenditure frame of 1 to 2 percent of revenue. A direct question about the IT budget for 2023 through 2026 was answered by saying the individual years had not been disclosed. The directional guidance given did hold up, however: in 2024-Q4 the answer was that costs would not rise as steeply as the year before but would stay elevated; in 2025-Q3, asked about double-digit increases in fiscal 2026, management said double digits was not what it would guide to. Cost of doing business in fact rose 19 million US dollars or 9 percent in fiscal 2025, so stayed single digit, and in 2026-Q3 the cost ratio fell from 38 to 34 percent of net sales. What remains unanswered is only what the ERP rollout cost in total.
What was quantified was delivered
The hard numbers were met. Fiscal 2024 guidance called for 570 to 600 million US dollars in sales, a gross margin of 51.5 to 53 percent and earnings per share of 5.00 to 5.30 US dollars; the company delivered 583 million, 53.4 percent and 5.11 US dollars. For fiscal 2025 sales of 603 million US dollars, operating income of 98.1 million and earnings per share of 5.50 US dollars all landed inside the ranges or above, and the 55 percent gross margin target promised in 2024-Q2 for end of fiscal 2026 at the latest was reached already in 2025. For fiscal 2026 management raised guidance in 2026-Q3: sales, operating income and earnings per share sit at or above the top of the original ranges even after stripping out the reinstated household business, with only gross margin cut. Two quantified pledges faded more quietly: management put additional Brazil growth for fiscal 2025 at 7 to 9 million US dollars, a figure never reconciled against the pledge after 2025-Q2. And the climate targets published in 2025-Q1, a 50 percent absolute cut in Scope 1 and Scope 2 emissions by 2030, were not mentioned again in any of the six following calls.
Management promises
-
2024-Q3 broken
The sale of the US and UK home care and cleaning brands will likely be completed during fiscal 2025; narrowed in 2024-Q4 to the first half of fiscal 2025.
The UK portion was not sold until August 2025, the final month of fiscal 2025 rather than the first half. The Americas business was not sold at all: in 2026-Q3 it was pulled from the process and reclassified as held for use. Two fiscal years of guidance rested on an assumption that never materialised. In management's favour, the timeline was always phrased as likely, the uncertainty was explicitly flagged in every call, and the earnings impact of a failure was quantified throughout.
-
2024-Q2 kept
Gross margin will return to 55 percent by the end of fiscal 2026 at the latest.
The target was hit a year early, in fiscal 2025, at 55.1 percent, or 55.6 percent excluding the assets held for sale. The pull-forward was flagged in 2025-Q2, confirmed in 2025-Q3 and delivered in 2025-Q4. It is the cleanest case of target achievement in the whole period.
-
2024-Q4 kept
For fiscal 2025 the company guided to 600 to 630 million US dollars in pro forma sales, 95 to 100 million US dollars operating income and earnings per share of 5.20 to 5.45 US dollars.
Delivered were 603 million US dollars in sales, 98.1 million in operating income and 5.50 US dollars per share. Sales landed at the bottom of the range and growth of 6 percent at the bottom of the 6 to 11 percent corridor. Operating income and earnings per share were in range or above.
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2025-Q1 open
Brazil will deliver a further 7 to 9 million US dollars of sales growth in fiscal 2025, after 7 million in fiscal 2024.
2025-Q1 showed 3.1 million US dollars and 2025-Q2 another 3.4 million from the model change, so 6.5 million in the first half alone. After that the individual figure vanished from reporting: 2025-Q3 only said solid growth in Brazil had offset declines elsewhere, and the 2025-Q4 year-end call reported Latin America up 12 percent for the full year with a down fourth quarter. There is therefore no evidence the pledge was missed, but no explicit reconciliation against it either.
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2025-Q4 open
Gross margin will stay above 55 percent in fiscal 2026 as well; guidance was 55.5 to 56.5 percent.
In 2026-Q3 the range was cut to 54 to 55.5 percent, so its upper end equals the old lower end. The reason given was 40 basis points from reclassifying the household business plus 60 basis points of higher input costs after the oil price spike. The fiscal year was not yet closed at the time of the call; the midpoint of the new range sits below 55 percent.
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2026-Q1 open
The company is highly confident of delivering results at the mid to high end of every fiscal 2026 guidance range.
In 2026-Q2 the statement was qualified: only the top line was still expected at the mid to high end, the metrics below it merely within their range. The reason given was a crude oil assumption of 95 to 115 US dollars a barrel instead of the earlier 65 to 85. In 2026-Q3 management then raised guidance: sales, operating income and earnings per share all sit at or above the top of the original ranges even after stripping out the roughly 12 million US dollars of sales, 2.9 million of operating income and 0.17 US dollars per share from the reinstated household business. So far only gross margin has been missed. The fiscal year is not yet closed.
Based on public earnings call transcripts. Reviewed: 10 transcripts 2024-Q2 through 2026-Q3.
Growth Score
6 of 10 Solid growthTen checks against the annual reports — each one passed counts a point.
- Revenue grows by more than 15% a year over three years 6.1% failed
- More than 10% revenue growth is expected for the coming year 6.5% failed
- Share count grows by less than 3% a year -0.3% passed
- Revenue growth plus cash-flow margin add up to at least 40 ("Rule of 40") 18.4% failed
- Gross margin at 40% or higher and without meaningful erosion 55.1% passed
- Goodwill from acquisitions does not grow faster than revenue 20.4% passed
- Net debt below twice EBITDA 0.4 x EBITDA passed
- Operating cash flow covers the profits of the last three years 52 m passed
- Return on capital at 15% or higher, or up versus two years ago 27.8% passed
- Insiders hold at least 10% or are net buyers 0.8% failed
A criterion without figures counts neither as passed nor as failed; a score is only produced from 7 judgeable criteria upwards. Source: fundamental data. All ten criteria in detail
Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.
Analysts & Price Target
The price target sits 19.6% above the current price.
- Consensus
- Sell
- Analyst Ratings
- 2
Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.
Estimates by Fiscal Year
| Fiscal Year | EPS Estimate ($) | EPS Range ($) | Revenue Estimate ($M) | Expected Growth | Analysts |
|---|---|---|---|---|---|
| 08/31/2026 | 6.22 | 6.10 – 6.36 | 683 | 6.9% | 5 |
| 08/31/2027 | 6.53 | 6.19 – 6.68 | 727 | 4.9% | 5 |
Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.
Next Reporting Date
- Expected Earnings per Share
- 1.13 $
Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.
Revenue & Profit
Cash Flow
Balance Sheet
Margins
Per Share
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Source: fundamental data
Quarterly Figures
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q4 | 1.39 | 8.30 | 154 | 9.30 | 12.30 | 15 | 14 |
| 2025: Q1 | 2.20 | 92.30 | 146 | 5.00 | 20.40 | 8 | 7 |
| 2025: Q2 | 1.55 | 5.80 | 157 | 1.20 | 13.40 | 35 | 34 |
| 2025: Q3 | 1.57 | 26.70 | 164 | 4.80 | 13.00 | 30 | 29 |
| 2025: Q4 | 1.29 | -7.60 | 154 | 0.60 | 11.30 | 10 | 9 |
| 2026: Q1 | 1.50 | -31.70 | 162 | 10.70 | 12.60 | 14 | 13 |
| 2026: Q2 | 2.24 | 44.50 | 195 | 24.30 | 15.50 | 31 | 29 |
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Annual Figures
| Fiscal Year | Revenue ($M) | EBIT ($M) | Net Income ($M) | EPS ($) | Operating Cash Flow ($M) | Equity ($M) | Total Assets ($M) |
|---|---|---|---|---|---|---|---|
| 2016 | 381 | 71 | 53 | 3.66 | 61 | 140 | 340 |
| 2017 | 381 | 76 | 53 | 3.75 | 52 | 139 | 370 |
| 2018 | 409 | 79 | 65 | 4.67 | 65 | 155 | 317 |
| 2019 | 423 | 82 | 56 | 4.04 | 63 | 145 | 303 |
| 2020 | 409 | 77 | 61 | 4.43 | 73 | 160 | 363 |
| 2021 | 488 | 89 | 70 | 5.11 | 85 | 200 | 430 |
| 2022 | 519 | 87 | 67 | 4.92 | 3 | 189 | 434 |
| 2023 | 537 | 90 | 66 | 4.85 | 98 | 210 | 438 |
| 2024 | 591 | 96 | 70 | 5.13 | 92 | 231 | 449 |
| 2025 | 620 | 104 | 91 | 6.71 | 88 | 268 | 476 |
Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.
About the Company
WD-40 Company befasst sich mit der Bereitstellung von Wartungsprodukten sowie Haushaltspflege- und Reinigungsprodukten in Nordamerika, Mittel- und Südamerika, Asien, Australien, Europa, Indien, dem Nahen Osten und Afrika. Das Unternehmen bietet Mehrzweck-Wartungsprodukte, darunter Aerosolsprays, Nicht-Aeros…
| CEO Insider Trades (12 Mo.) | buying own stock |
|---|---|
| Employees | 714 |
| Headquarters | San Diego, CA |
| Address | 9715 Businesspark Avenue, 92131 San Diego, United States |
| Phone | 619 275 1400 |
| Website | wd40company.com |
| IPO Date | 26. Mar 1990 |
| ISIN | US9292361071 |
| Stock Split | 2:1 on 08/01/1997 |
Management
| Name | Title | Birth Year |
|---|---|---|
| Steven A. Brass | CEO, President & Director | 1966 |
| Sara K. Hyzer CPA | CFO, VP of Finance & Treasurer | 1979 |
| Jeffrey G. Lindeman | VP and Chief People, Culture & Capability Officer | 1964 |
| William B. Noble | Group Managing Director of EIMEA & Emerging Markets | 1958 |
| Patricia Q. Olsem | Divisional President of The Americas | 1967 |
| Nicholas D. Giordano | Chief Accounting & Principal Accounting Officer, VP and Corporate Controller | 1989 |
| Wendy D. Kelley | Director of Investor Relations & Corporate Communications | – |
| Phenix Quach Kiamilev J.D. | VP, General Counsel, Chief Compliance Officer & Corporate Secretary | 1979 |
| Christophe Paul Cloez | Managing Director for EIMEA | – |
| Rae Ann Partlo | VP & Corporate Controller | 1965 |
Executives per the latest required filings; titles kept in their original language. Source: fundamental data.
Chart
Interactive price chart (TradingView).
Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.