ServiceNow Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of ServiceNow Inc (NOW). It shows which part of the business is growing — and which one is holding it back.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| North America | $2.96B 65.5% | $3.75B 63.6% · +26.8% | $4.72B 65.2% · +25.9% | $5.70B 63.6% · +20.7% | $6.91B 62.9% · +21.2% | $8.35B 62.9% · +20.8% |
| EMEA | $1.13B 25.0% | $1.55B 26.3% · +37.0% | $1.78B 24.5% · +14.6% | $2.30B 25.6% · +29.2% | $2.83B 25.8% · +23.3% | $3.40B 25.6% · +20.0% |
| Asia Pacific and other | $427.0M 9.4% | $593.0M 10.1% · +38.9% | $744.0M 10.3% · +25.5% | $971.0M 10.8% · +30.5% | $1.24B 11.3% · +27.8% | $1.53B 11.5% · +23.1% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by product line
| Segment | 2023 | 2024 | 2025 |
|---|---|---|---|
| License and Service [Member] | $8.68B 96.8% | $10.65B 96.9% · +22.6% | $12.88B 97.0% · +21.0% |
| Professional services and other | $291.0M 3.2% | $338.0M 3.1% · +16.2% | $395.0M 3.0% · +16.9% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.