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Buy Day today: Good (62) Broad market participation · no major macro event
NOW

ServiceNow Inc

Technology · Software - Application

138.50$ -1.0% vs. previous close Closing price · As of: Sep 17, 2026

Ownership

Ownership Structure

Who owns ServiceNow Inc (NOW)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 99.8% of the shares are freely tradable; institutional investors hold 88.5%.

Institutional ownership ?Share of the stock held by institutional investors (funds, banks, insurers) according to regulatory filings. 88.5%
Insiders ?Share of the stock held by the executives, founders and major shareholders of the company itself. 0.2%
Float ?Share of stock freely tradable on the market — not locked up in the hands of founders, insiders, or major shareholders. 99.8%
Short % of float ?Shares sold short as a percentage of the freely tradable float — high values signal many bets on falling prices. 2.9%
Shares Outstanding ?Total number of shares issued. Price times share count gives market cap. 1,034Mio.

Largest Shareholders

Institutions

Institutions NOW
Name Stake (%) Shares Change (%) Date
BlackRock Inc 9.43 97,501,594 +2.3 03/31/2026
Vanguard Capital Management, LLC 6.58 67,980,219 +0.0 03/31/2026
State Street Corp 4.65 48,058,492 +0.3 03/31/2026
T. Rowe Price Associates, Inc. 3.30 34,109,888 +5.3 03/31/2026
JPMorgan Chase & Co 3.00 30,996,941 -18.1 03/31/2026
Vanguard Portfolio Management, LLC 2.43 25,172,570 +0.0 03/31/2026
Geode Capital Management, LLC 2.36 24,423,811 +3.9 03/31/2026
Morgan Stanley - Brokerage Accounts 2.26 23,347,995 +2.7 03/31/2026

Funds

Funds NOW
Name Stake (%) Shares Change (%) Date
Vanguard MStar Total Stk Mkt Idx Invest 3.18 32,830,961 +0.3 07/31/2026
Vanguard 500 Index Investor 2.62 27,068,877 +1.1 07/31/2026

Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.

Insider holdings

Insider holdings NOW
Person Role Shares Value As of Type
McDermott William R Chairman & CEO 184,199 25,511,562 $ Aug 17, 2026 direct
Mastantuono Gina President and CFO 109,256 15,132,020 $ Aug 17, 2026 direct
Zavery Amit President, CPO and COO 86,065 11,920,003 $ Aug 14, 2026 direct
Chamberlain Paul Edward Director 43,990 6,092,615 $ Aug 27, 2026 direct
Canney Jacqueline P Chief People & AI Enblmt. Off. 30,042 4,160,817 $ Aug 28, 2026 direct
Fipps Paul President, Global Customer Ops 18,305 2,535,268 $ Aug 31, 2026 direct
Fontaine Danielle Principal Accounting Officer 10,887 1,507,850 $ Aug 17, 2026 direct
Nowbar Hossein Pres. & Chief Legal Officer 8,514 1,179,170 $ Aug 14, 2026 direct

Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.

Insiders

Insider Transactions

Insider Transactions
Date Person Role Type Shares Price Value
Aug 31, 2026 Fipps Paul President, Global Customer Ops Sell 2,034 147.87 300,777
Aug 28, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 7,847 138.00 1,082,886
Aug 27, 2026 Chamberlain Paul Edward Director Sell 2,700 135.50 365,851
Aug 17, 2026 Fontaine Danielle Principal Accounting Officer Other 168 117.70 19,774
Aug 17, 2026 Fontaine Danielle Principal Accounting Officer Other 485 0.00
Aug 17, 2026 Fipps Paul President, Global Customer Ops Other 120 117.70 14,124
Aug 17, 2026 Fipps Paul President, Global Customer Ops Other 300 0.00
Aug 17, 2026 Fipps Paul President, Global Customer Ops Other 136 117.70 16,007
Aug 17, 2026 Fipps Paul President, Global Customer Ops Other 340 0.00
Aug 17, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Other 496 117.70 58,379
Aug 17, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Other 970 0.00
Aug 17, 2026 Mastantuono Gina President and CFO Other 858 117.70 100,987
Aug 17, 2026 Mastantuono Gina President and CFO Other 1,595 0.00
Aug 17, 2026 McDermott William R Chairman & CEO Other 2,236 117.70 263,177
Aug 17, 2026 McDermott William R Chairman & CEO Other 4,160 0.00
Aug 14, 2026 Fontaine Danielle Principal Accounting Officer Other 256 124.00 31,744
Aug 14, 2026 Fontaine Danielle Principal Accounting Officer Other 740 0.00
Aug 14, 2026 Fontaine Danielle Principal Accounting Officer Other 82 124.00 10,168
Aug 14, 2026 Fontaine Danielle Principal Accounting Officer Other 235 0.00
Aug 14, 2026 Nowbar Hossein Pres. & Chief Legal Officer Other 870 124.00 107,880
Aug 14, 2026 Nowbar Hossein Pres. & Chief Legal Officer Other 2,209 0.00
Aug 14, 2026 Nowbar Hossein Pres. & Chief Legal Officer Other 1,125 124.00 139,500
Aug 14, 2026 Nowbar Hossein Pres. & Chief Legal Officer Other 2,857 0.00
Aug 14, 2026 Zavery Amit President, CPO and COO Other 3,860 124.00 478,640
Aug 14, 2026 Zavery Amit President, CPO and COO Other 7,180 0.00
Aug 14, 2026 Zavery Amit President, CPO and COO Other 1,686 124.00 209,064
Aug 14, 2026 Zavery Amit President, CPO and COO Other 3,135 0.00
Aug 14, 2026 Fipps Paul President, Global Customer Ops Other 2,237 124.00 277,388
Aug 14, 2026 Fipps Paul President, Global Customer Ops Other 5,602 0.00
Aug 14, 2026 Fipps Paul President, Global Customer Ops Other 444 124.00 55,056
Aug 14, 2026 Fipps Paul President, Global Customer Ops Other 1,110 0.00
Aug 14, 2026 Fipps Paul President, Global Customer Ops Other 376 124.00 46,624
Aug 14, 2026 Fipps Paul President, Global Customer Ops Other 940 0.00
Aug 14, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Other 1,821 124.00 225,804
Aug 14, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Other 3,566 0.00
Aug 14, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Other 761 124.00 94,364
Aug 14, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Other 1,490 0.00
Aug 14, 2026 Mastantuono Gina President and CFO Other 3,012 124.00 373,488
Aug 14, 2026 Mastantuono Gina President and CFO Other 5,602 0.00
Aug 14, 2026 Mastantuono Gina President and CFO Other 1,266 124.00 156,984
Aug 14, 2026 Mastantuono Gina President and CFO Other 2,355 0.00
Aug 14, 2026 McDermott William R Chairman & CEO Other 4,772 124.00 591,728
Aug 14, 2026 McDermott William R Chairman & CEO Other 8,877 0.00
Aug 14, 2026 McDermott William R Chairman & CEO Other 3,373 124.00 418,252
Aug 14, 2026 McDermott William R Chairman & CEO Other 6,275 0.00
Aug 13, 2026 Chamberlain Paul Edward Director Sell 1,500 125.60 188,400
Aug 7, 2026 Fontaine Danielle Principal Accounting Officer Other 106 124.88 13,237
Aug 7, 2026 Fontaine Danielle Principal Accounting Officer Other 305 0.00
Aug 7, 2026 Zavery Amit President, CPO and COO Other 5,370 124.88 670,606
Aug 7, 2026 Zavery Amit President, CPO and COO Other 9,990 0.00

Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →

Data as of: September 17, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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