ServiceNow Inc
Ownership
Ownership Structure
Who owns ServiceNow Inc (NOW)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 99.8% of the shares are freely tradable; institutional investors hold 88.5%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| BlackRock Inc | 9.43 | 97,501,594 | +2.3 | 03/31/2026 |
| Vanguard Capital Management, LLC | 6.58 | 67,980,219 | +0.0 | 03/31/2026 |
| State Street Corp | 4.65 | 48,058,492 | +0.3 | 03/31/2026 |
| T. Rowe Price Associates, Inc. | 3.30 | 34,109,888 | +5.3 | 03/31/2026 |
| JPMorgan Chase & Co | 3.00 | 30,996,941 | -18.1 | 03/31/2026 |
| Vanguard Portfolio Management, LLC | 2.43 | 25,172,570 | +0.0 | 03/31/2026 |
| Geode Capital Management, LLC | 2.36 | 24,423,811 | +3.9 | 03/31/2026 |
| Morgan Stanley - Brokerage Accounts | 2.26 | 23,347,995 | +2.7 | 03/31/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Vanguard MStar Total Stk Mkt Idx Invest | 3.18 | 32,830,961 | +0.3 | 07/31/2026 |
| Vanguard 500 Index Investor | 2.62 | 27,068,877 | +1.1 | 07/31/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| McDermott William R | Chairman & CEO | 184,199 | 25,511,562 $ | Aug 17, 2026 | direct |
| Mastantuono Gina | President and CFO | 109,256 | 15,132,020 $ | Aug 17, 2026 | direct |
| Zavery Amit | President, CPO and COO | 86,065 | 11,920,003 $ | Aug 14, 2026 | direct |
| Chamberlain Paul Edward | Director | 43,990 | 6,092,615 $ | Aug 27, 2026 | direct |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | 30,042 | 4,160,817 $ | Aug 28, 2026 | direct |
| Fipps Paul | President, Global Customer Ops | 18,305 | 2,535,268 $ | Aug 31, 2026 | direct |
| Fontaine Danielle | Principal Accounting Officer | 10,887 | 1,507,850 $ | Aug 17, 2026 | direct |
| Nowbar Hossein | Pres. & Chief Legal Officer | 8,514 | 1,179,170 $ | Aug 14, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 31, 2026 | Fipps Paul | President, Global Customer Ops | Sell | 2,034 | 147.87 | 300,777 |
| Aug 28, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell | 7,847 | 138.00 | 1,082,886 |
| Aug 27, 2026 | Chamberlain Paul Edward | Director | Sell | 2,700 | 135.50 | 365,851 |
| Aug 17, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 168 | 117.70 | 19,774 |
| Aug 17, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 485 | 0.00 | – |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Other | 120 | 117.70 | 14,124 |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Other | 300 | 0.00 | – |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Other | 136 | 117.70 | 16,007 |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Other | 340 | 0.00 | – |
| Aug 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Other | 496 | 117.70 | 58,379 |
| Aug 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Other | 970 | 0.00 | – |
| Aug 17, 2026 | Mastantuono Gina | President and CFO | Other | 858 | 117.70 | 100,987 |
| Aug 17, 2026 | Mastantuono Gina | President and CFO | Other | 1,595 | 0.00 | – |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | Other | 2,236 | 117.70 | 263,177 |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | Other | 4,160 | 0.00 | – |
| Aug 14, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 256 | 124.00 | 31,744 |
| Aug 14, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 740 | 0.00 | – |
| Aug 14, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 82 | 124.00 | 10,168 |
| Aug 14, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 235 | 0.00 | – |
| Aug 14, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Other | 870 | 124.00 | 107,880 |
| Aug 14, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Other | 2,209 | 0.00 | – |
| Aug 14, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Other | 1,125 | 124.00 | 139,500 |
| Aug 14, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Other | 2,857 | 0.00 | – |
| Aug 14, 2026 | Zavery Amit | President, CPO and COO | Other | 3,860 | 124.00 | 478,640 |
| Aug 14, 2026 | Zavery Amit | President, CPO and COO | Other | 7,180 | 0.00 | – |
| Aug 14, 2026 | Zavery Amit | President, CPO and COO | Other | 1,686 | 124.00 | 209,064 |
| Aug 14, 2026 | Zavery Amit | President, CPO and COO | Other | 3,135 | 0.00 | – |
| Aug 14, 2026 | Fipps Paul | President, Global Customer Ops | Other | 2,237 | 124.00 | 277,388 |
| Aug 14, 2026 | Fipps Paul | President, Global Customer Ops | Other | 5,602 | 0.00 | – |
| Aug 14, 2026 | Fipps Paul | President, Global Customer Ops | Other | 444 | 124.00 | 55,056 |
| Aug 14, 2026 | Fipps Paul | President, Global Customer Ops | Other | 1,110 | 0.00 | – |
| Aug 14, 2026 | Fipps Paul | President, Global Customer Ops | Other | 376 | 124.00 | 46,624 |
| Aug 14, 2026 | Fipps Paul | President, Global Customer Ops | Other | 940 | 0.00 | – |
| Aug 14, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Other | 1,821 | 124.00 | 225,804 |
| Aug 14, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Other | 3,566 | 0.00 | – |
| Aug 14, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Other | 761 | 124.00 | 94,364 |
| Aug 14, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Other | 1,490 | 0.00 | – |
| Aug 14, 2026 | Mastantuono Gina | President and CFO | Other | 3,012 | 124.00 | 373,488 |
| Aug 14, 2026 | Mastantuono Gina | President and CFO | Other | 5,602 | 0.00 | – |
| Aug 14, 2026 | Mastantuono Gina | President and CFO | Other | 1,266 | 124.00 | 156,984 |
| Aug 14, 2026 | Mastantuono Gina | President and CFO | Other | 2,355 | 0.00 | – |
| Aug 14, 2026 | McDermott William R | Chairman & CEO | Other | 4,772 | 124.00 | 591,728 |
| Aug 14, 2026 | McDermott William R | Chairman & CEO | Other | 8,877 | 0.00 | – |
| Aug 14, 2026 | McDermott William R | Chairman & CEO | Other | 3,373 | 124.00 | 418,252 |
| Aug 14, 2026 | McDermott William R | Chairman & CEO | Other | 6,275 | 0.00 | – |
| Aug 13, 2026 | Chamberlain Paul Edward | Director | Sell | 1,500 | 125.60 | 188,400 |
| Aug 7, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 106 | 124.88 | 13,237 |
| Aug 7, 2026 | Fontaine Danielle | Principal Accounting Officer | Other | 305 | 0.00 | – |
| Aug 7, 2026 | Zavery Amit | President, CPO and COO | Other | 5,370 | 124.88 | 670,606 |
| Aug 7, 2026 | Zavery Amit | President, CPO and COO | Other | 9,990 | 0.00 | – |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: September 17, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.