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Buy Day today: Neutral (58) Mixed market breadth · no major macro event
HOG

Harley-Davidson Inc

Consumer Cyclical · Recreational Vehicles

27.80$ -0.3% vs. previous close Closing price · As of: Aug 14, 2026

Statements

Segments

US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Harley-Davidson Inc (HOG). It shows which part of the business is growing — and which one is holding it back.

Revenue by business segment

Revenue by business segment — HOG
Segment Q1 2025 Q2 2025 Q1 2026 Q2 2026
Non-Financial Services Entities $1.08B 99.7% $1.04B 99.4% $1.06B 99.5% $1.10B 99.2%
LiveWire $2.7M 0.3% $6.0M 0.6% $5.1M 0.5% $9.1M 0.8%
Financial Services Entities

Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.

Operating income — HOG
Segment Q1 2025 Q2 2025 Q1 2026 Q2 2026
Non-Financial Services Entities $116.3M 10.8% $61.3M 5.9% $18.9M 1.8% $72.3M 6.6%
LiveWire -$19.8M -722.2% -$18.7M -310.3% -$17.7M -345.4% -$17.9M -196.7%
Financial Services Entities $64.0M $69.8M $22.2M $21.6M

Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.

Remaining performance obligations

Remaining performance obligations are the part of the business already sold but not yet delivered and therefore not yet booked as revenue. In subscription and project businesses it points the way earlier than revenue does.

Remaining performance obligations — HOG
As of Remaining performance obligations
Q3 2018 $6.0M
Q3 2018 $10.8M
Q2 2018 $12.7M

Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.

Data as of: August 14, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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