Starbucks Corporation
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Starbucks Corporation (SBUX). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| North America Segment [Member] | $16.30B 69.5% | $20.45B 70.6% · +25.5% | $23.37B 72.7% · +14.3% | $26.57B 73.9% · +13.7% | $27.01B 74.7% · +1.7% | $27.37B 73.6% · +1.3% |
| International [Member] | $5.23B 22.3% | $6.92B 23.9% · +32.3% | $6.94B 21.6% · +0.3% | $7.49B 20.8% · +7.9% | $7.34B 20.3% · -2.0% | $7.82B 21.0% · +6.6% |
| Channel Development [Member] | $1.93B 8.2% | $1.59B 5.5% · -17.2% | $1.84B 5.7% · +15.7% | $1.89B 5.3% · +2.7% | $1.77B 4.9% · -6.5% | $1.87B 5.0% · +5.8% |
| Corporate and Other [Member] | – | – | – | $24.6M 0.1% | $58.0M 0.2% · +135.8% | $119.7M 0.3% · +106.4% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| North America Segment [Member] | $1.80B 11.1% | $4.26B 20.8% | $4.49B 19.2% | $5.50B 20.7% | $5.36B 19.8% | $3.16B 11.5% |
| International [Member] | $370.6M 7.1% | $1.25B 18.0% | $833.2M 12.0% | $1.23B 16.4% | $1.05B 14.2% | $950.0M 12.1% |
| Channel Development [Member] | $687.2M 35.7% | $789.1M 49.5% | $817.3M 44.3% | $967.6M 51.1% | $925.9M 52.3% | $885.1M 47.3% |
| Corporate and Other [Member] | – | – | – | -$1.82B -7,412.2% | -$1.92B -3,307.1% | -$2.06B -1,717.0% |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| United States [Member] | $16.88B 71.8% | $20.38B 70.1% · +20.7% | $23.37B 72.5% · +14.7% | $26.40B 73.4% · +13.0% | $26.71B 73.8% · +1.2% | $27.12B 72.9% · +1.6% |
| Other Countries [Member] | $4.06B 17.2% | $5.01B 17.2% · +23.5% | $5.88B 18.2% · +17.3% | $6.50B 18.1% · +10.5% | $6.46B 17.9% · -0.5% | $6.90B 18.6% · +6.8% |
| CHINA | $2.58B 11.0% | $3.67B 12.6% · +42.3% | $3.01B 9.3% · -18.1% | $3.08B 8.6% · +2.4% | $3.01B 8.3% · -2.4% | $3.16B 8.5% · +5.1% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.