Applovin Corp
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Applovin Corp (APP). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Reportable Segment | – | – | – | $1.84B 100.0% | $3.22B 100.0% · +75.1% | $5.48B 100.0% · +70.0% |
| Software Platform Revenue | $207.3M 14.3% | $674.0M 24.1% · +225.1% | – | – | – | – |
| Apps | $1.24B 85.7% | $2.12B 75.9% · +70.4% | $1.77B 62.8% · -16.6% | – | – | – |
| Advertising | – | – | $1.05B 37.2% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| United States | $896.0M 61.7% | $1.69B 60.4% · +88.3% | $1.73B 61.4% · +2.5% | $1.02B 55.2% · -41.2% | $1.73B 53.5% · +69.9% | $2.83B 51.6% · +63.8% |
| All other countries | – | – | – | $825.9M 44.8% | $1.50B 46.5% · +81.4% | $2.65B 48.4% · +77.2% |
| Rest of the World | $555.1M 38.3% | $1.11B 39.6% · +99.2% | $1.09B 38.6% · -1.6% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.