Apple Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Apple Inc (AAPL). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | Q4 2024 | Q1 2025 | Q2 2025 | Q4 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|---|---|
| Americas | $52.65B 42.4% | $40.32B 42.3% | $41.20B 43.8% | $58.53B 40.7% | $45.09B 40.6% · -14.4% | $45.78B 41.8% · +13.6% |
| Europe | $33.86B 27.2% | $24.45B 25.6% | $24.01B 25.5% | $38.15B 26.5% | $28.06B 25.2% · -17.1% | $29.40B 26.9% · +20.2% |
| Greater China | $18.51B 14.9% | $16.00B 16.8% | $15.37B 16.3% | $25.53B 17.8% | $20.50B 18.4% · +10.7% | $18.82B 17.2% · +17.6% |
| Rest of Asia Pacific | $10.29B 8.3% | $7.29B 7.6% | $7.67B 8.2% | $12.14B 8.4% | $9.14B 8.2% · -11.2% | $8.87B 8.1% · +21.7% |
| Japan | $8.99B 7.2% | $7.30B 7.7% | $5.78B 6.1% | $9.41B 6.5% | $8.40B 7.6% · -6.5% | $6.55B 6.0% · -10.2% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | Q4 2024 | Q1 2025 | Q2 2025 | Q4 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|---|---|
| Americas | $21.51B 40.9% | $16.77B 41.6% | $16.51B 40.1% | $23.95B 40.9% | $19.37B 43.0% | $21.70B 47.4% |
| Europe | $14.61B 43.1% | $10.32B 42.2% | $10.50B 43.7% | $17.79B 46.6% | $13.05B 46.5% | $13.44B 45.7% |
| Greater China | $8.16B 44.1% | $6.63B 41.4% | $5.82B 37.9% | $11.79B 46.2% | $9.19B 44.8% | $7.41B 39.4% |
| Rest of Asia Pacific | $4.58B 44.5% | $2.99B 41.0% | $3.24B 42.3% | $5.69B 46.8% | $4.13B 45.2% | $4.18B 47.1% |
| Japan | $4.31B 48.0% | $3.43B 47.1% | $2.87B 49.7% | $4.61B 49.0% | $3.84B 45.7% | $3.00B 45.8% |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 6, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.