Apple Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Apple Inc (AAPL). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Americas | $124.56B 45.4% | $153.31B 41.9% · +23.1% | $169.66B 43.0% · +10.7% | $162.56B 42.4% · -4.2% | $167.05B 42.7% · +2.8% | $178.35B 42.9% · +6.8% |
| Europe | $68.64B 25.0% | $89.31B 24.4% · +30.1% | $95.12B 24.1% · +6.5% | $94.29B 24.6% · -0.9% | $101.33B 25.9% · +7.5% | $111.03B 26.7% · +9.6% |
| Greater China | $40.31B 14.7% | $68.37B 18.7% · +69.6% | $74.20B 18.8% · +8.5% | $72.56B 18.9% · -2.2% | $66.95B 17.1% · -7.7% | $64.38B 15.5% · -3.8% |
| Rest of Asia Pacific | $19.59B 7.1% | $26.36B 7.2% · +34.5% | $29.38B 7.4% · +11.5% | $29.62B 7.7% · +0.8% | $30.66B 7.8% · +3.5% | $33.70B 8.1% · +9.9% |
| Japan | $21.42B 7.8% | $28.48B 7.8% · +33.0% | $25.98B 6.6% · -8.8% | $24.26B 6.3% · -6.6% | $25.05B 6.4% · +3.3% | $28.70B 6.9% · +14.6% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Americas | $37.72B 30.3% | $53.38B 34.8% | $62.68B 36.9% | $60.51B 37.2% | $67.66B 40.5% | $72.48B 40.6% |
| Europe | $22.17B 32.3% | $32.51B 36.4% | $35.23B 37.0% | $36.10B 38.3% | $41.79B 41.2% | $47.74B 43.0% |
| Greater China | $15.26B 37.9% | $28.50B 41.7% | $31.15B 42.0% | $30.33B 41.8% | $27.08B 40.4% | $26.92B 41.8% |
| Rest of Asia Pacific | $6.81B 34.7% | $9.82B 37.2% | $11.57B 39.4% | $12.07B 40.7% | $13.06B 42.6% | $14.59B 43.3% |
| Japan | $9.28B 43.3% | $12.80B 44.9% | $12.26B 47.2% | $11.89B 49.0% | $12.45B 49.7% | $13.96B 48.6% |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Other countries | $125.01B 45.5% | $163.65B 44.7% · +30.9% | $172.27B 43.7% · +5.3% | $172.15B 44.9% · -0.1% | $181.89B 46.5% · +5.7% | $199.99B 48.1% · +10.0% |
| U.S. | $109.20B 39.8% | $133.80B 36.6% · +22.5% | $147.86B 37.5% · +10.5% | $138.57B 36.2% · -6.3% | $142.20B 36.4% · +2.6% | $151.79B 36.5% · +6.7% |
| China | $40.31B 14.7% | $68.37B 18.7% · +69.6% | $74.20B 18.8% · +8.5% | $72.56B 18.9% · -2.2% | $66.95B 17.1% · -7.7% | $64.38B 15.5% · -3.8% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 6, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.