W
Wayfair Inc
111.30$
-1.6%
vs. previous close
Closing price · As of: Nov 3, 2026
Ownership
Ownership Structure
Who owns Wayfair Inc (W)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 98.9% of the shares are freely tradable; institutional investors hold 113.3%.
Institutional ownership
?Share of the stock held by institutional investors (funds, banks, insurers) according to regulatory filings.
113.3%
Insiders
?Share of the stock held by the executives, founders and major shareholders of the company itself.
4.0%
Float
?Share of stock freely tradable on the market — not locked up in the hands of founders, insiders, or major shareholders.
98.9%
Short % of float
?Shares sold short as a percentage of the freely tradable float — high values signal many bets on falling prices.
13.8%
Shares Outstanding
?Total number of shares issued. Price times share count gives market cap.
116Mio.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| FMR Inc | 11.88 | 16,277,047 | +0.0 | 06/30/2026 |
| Capital World Investors | 8.16 | 11,177,483 | -19.0 | 06/30/2026 |
| BlackRock Inc | 3.68 | 5,035,150 | -12.3 | 06/30/2026 |
| Vanguard Capital Management, LLC | 3.49 | 4,776,475 | +2.4 | 06/30/2026 |
| Renaissance Technologies Corp | 3.30 | 4,514,426 | -9.2 | 06/30/2026 |
| Jupiter Topco LLC | 3.26 | 4,469,109 | +0.0 | 06/30/2026 |
| Vanguard Portfolio Management, LLC | 3.07 | 4,198,629 | -4.3 | 06/30/2026 |
| HHG PLC | 2.82 | 3,866,708 | +8.3 | 03/31/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Fidelity Growth Company Fund | 3.13 | 4,289,774 | +0.0 | 08/31/2026 |
| American Funds SMALLCAP World A | 2.96 | 4,058,496 | +0.0 | 09/30/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Tan Fiona | Chief Technology Officer | 235,893 | 26,254,891 $ | Oct 1, 2026 | both |
| Gulliver Kate | CFO and Chief Admin Officer | 183,310 | 20,402,403 $ | Oct 1, 2026 | direct |
| Blotner Jon | Pres., Commercial & Operations | 115,385 | 12,842,351 $ | Oct 29, 2026 | direct |
| Shah Niraj | Chief Executive Officer | 105,137 | 11,701,748 $ | Oct 15, 2026 | direct |
| Conine Steven | Director | 105,073 | 11,694,625 $ | Oct 15, 2026 | direct |
| King Jeremy | Director | 19,965 | 2,222,105 $ | Aug 12, 2026 | direct |
| Jung Andrea | Director | 7,154 | 796,240 $ | Aug 12, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 29, 2026 | Blotner Jon | Pres., Commercial & Operations | Sell | 500 | 120.00 | 60,000 |
| Oct 20, 2026 | Tan Fiona | Chief Technology Officer | Sell | 8,000 | 115.00 | 920,000 |
| Oct 15, 2026 | Shah Niraj | Chief Executive Officer | Sell | 22,904 | 112.44 | 2,575,326 |
| Oct 15, 2026 | Shah Niraj | Chief Executive Officer | Sell | 44,893 | 111.62 | 5,010,957 |
| Oct 15, 2026 | Shah Niraj | Chief Executive Officer | Sell | 49,203 | 110.36 | 5,430,043 |
| Oct 15, 2026 | Blotner Jon | Pres., Commercial & Operations | Sell | 546 | 110.00 | 60,060 |
| Oct 15, 2026 | Conine Steven | Director | Sell | 21,577 | 112.47 | 2,426,765 |
| Oct 15, 2026 | Conine Steven | Director | Sell | 46,157 | 111.64 | 5,152,967 |
| Oct 15, 2026 | Conine Steven | Director | Sell | 49,266 | 110.36 | 5,436,996 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | Sell | 594 | 107.31 | 63,742 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | Sell | 15,597 | 106.68 | 1,663,888 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | Sell | 39,108 | 105.81 | 4,138,017 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | Sell | 8,651 | 104.91 | 907,576 |
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | Sell | 5,050 | 103.66 | 523,483 |
| Oct 12, 2026 | Conine Steven | Director | Sell | 594 | 107.31 | 63,742 |
| Oct 12, 2026 | Conine Steven | Director | Sell | 15,599 | 106.68 | 1,664,101 |
| Oct 12, 2026 | Conine Steven | Director | Sell | 39,106 | 105.81 | 4,137,806 |
| Oct 12, 2026 | Conine Steven | Director | Sell | 8,651 | 104.91 | 907,576 |
| Oct 12, 2026 | Conine Steven | Director | Sell | 5,050 | 103.66 | 523,483 |
| Oct 2, 2026 | Blotner Jon | Pres., Commercial & Operations | Sell | 6,056 | 104.13 | 630,611 |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | Sell | 7,000 | 102.18 | 715,260 |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | Other | 14,357 | 101.37 | 1,455,369 |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | Other | 27,073 | 0.00 | – |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | Other | 1,199 | 0.00 | – |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Other | 11,348 | 101.37 | 1,150,347 |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Other | 22,429 | 0.00 | – |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Other | 428 | 0.00 | – |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Other | 219 | 0.00 | – |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Other | 392 | 0.00 | – |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | Other | 11,340 | 101.37 | 1,149,536 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | Other | 22,942 | 0.00 | – |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | Other | 182 | 0.00 | – |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | Other | 327 | 0.00 | – |
| Sep 14, 2026 | Conine Steven | Director | Sell | 7,538 | 106.09 | 799,706 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 12,808 | 105.40 | 1,349,963 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 19,159 | 104.42 | 2,000,583 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 7,654 | 103.39 | 791,347 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 4,102 | 102.40 | 420,045 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 3,525 | 101.43 | 357,541 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 4,801 | 100.39 | 481,972 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 4,896 | 99.42 | 486,760 |
| Sep 14, 2026 | Conine Steven | Director | Sell | 4,517 | 98.32 | 444,111 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 7,434 | 106.09 | 788,673 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 12,943 | 105.41 | 1,364,322 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 19,374 | 104.41 | 2,022,839 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 7,258 | 103.37 | 750,259 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 4,437 | 102.36 | 454,171 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 3,779 | 101.33 | 382,926 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 4,732 | 100.31 | 474,667 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | Sell | 4,558 | 99.34 | 452,792 |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: November 3, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.