Sally Beauty Holdings Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Sally Beauty Holdings Inc (SBH). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Sally Beauty Supply | $2.08B 59.2% | $2.28B 58.8% · +9.5% | $2.19B 57.5% · -3.7% | $2.14B 57.4% · -2.5% | $2.11B 56.7% · -1.5% | $2.09B 56.6% · -0.6% |
| Beauty Systems Group | $1.43B 40.8% | $1.60B 41.2% · +11.4% | $1.62B 42.5% · +1.6% | $1.59B 42.6% · -2.1% | $1.61B 43.3% · +1.3% | $1.61B 43.4% · -0.2% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Sally Beauty Supply | – | – | – | $358.5M 16.8% | $334.3M 15.9% | $326.7M 15.6% |
| Beauty Systems Group | – | – | – | $181.3M 11.4% | $178.4M 11.1% | $196.4M 12.2% |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| United States | $2.91B 82.9% | $3.23B 83.3% · +10.8% | $3.14B 82.4% · -2.6% | $3.05B 81.8% · -2.9% | $3.03B 81.4% · -0.8% | $3.03B 81.8% · +0.1% |
| Other countries | – | – | – | $677.8M 18.2% | $690.1M 18.6% · +1.8% | $672.3M 18.2% · -2.6% |
| Foreign | $600.2M 17.1% | $646.9M 16.7% · +7.8% | $672.7M 17.6% · +4.0% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 19, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.