Philip Morris International Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Philip Morris International Inc (PM). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Europe | – | $13.16B 41.9% | $12.97B 40.8% · -1.4% | $14.54B 41.3% · +12.1% | $15.69B 41.4% · +7.9% | $17.11B 42.1% · +9.1% |
| SSEA, CIS & MEA | – | $9.86B 31.4% | $10.47B 33.0% · +6.2% | $10.63B 30.2% · +1.5% | $11.26B 29.7% · +5.9% | $12.05B 29.6% · +7.0% |
| EA, AU & PMI GTR | – | – | – | $6.20B 17.6% | $6.39B 16.9% · +3.1% | $6.63B 16.3% · +3.7% |
| Americas | $1.70B 5.9% | $1.84B 5.9% · +8.3% | $2.12B 6.7% · +14.8% | $3.81B 10.8% · +79.9% | $4.53B 12.0% · +19.1% | $4.85B 11.9% · +7.1% |
| European Union | $10.70B 37.3% | – | – | – | – | – |
| Eastern Europe | $3.38B 11.8% | – | – | – | – | – |
| Middle East & Africa | $3.09B 10.8% | – | – | – | – | – |
| South & Southeast Asia | $4.40B 15.3% | – | – | – | – | – |
| East Asia & Australia | $5.43B 18.9% | – | – | – | – | – |
| Swedish Match | $0 0.0% | – | – | – | – | – |
| Wellness & Healthcare | $0 0.0% | – | – | – | – | – |
| EA, AU & PMI DF | – | $6.45B 20.5% | $5.94B 18.7% · -7.9% | – | – | – |
| Swedish Match | – | $0 0.0% | – | – | – | – |
| Wellness and Healthcare | – | $101.0M 0.3% | $271.0M 0.9% · +168.3% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Europe | – | $6.41B 48.7% | $5.78B 44.5% | $5.30B 36.5% | $6.55B 41.7% | $7.17B 41.9% |
| SSEA, CIS & MEA | – | $3.30B 33.4% | $3.86B 36.9% | $3.14B 29.5% | $3.43B 30.5% | $4.10B 34.0% |
| EA, AU & PMI GTR | – | – | – | $2.54B 40.9% | $2.88B 45.0% | $3.13B 47.1% |
| Americas | $564.0M 33.2% | $487.0M 26.4% | $440.0M 20.8% | $582.0M 15.3% | $548.0M 12.1% | $505.0M 10.4% |
| European Union | $5.10B 47.6% | – | – | – | – | – |
| Eastern Europe | $871.0M 25.8% | – | – | – | – | – |
| Middle East & Africa | $1.03B 33.2% | – | – | – | – | – |
| South & Southeast Asia | $1.71B 38.9% | – | – | – | – | – |
| East Asia & Australia | $2.40B 44.2% | – | – | – | – | – |
| Swedish Match | $0 | – | – | – | – | – |
| Wellness & Healthcare | $0 | – | – | – | – | – |
| EA, AU & PMI DF | – | $2.84B 44.0% | $2.42B 40.8% | – | – | – |
| Swedish Match | – | $0 | – | – | – | – |
| Wellness and Healthcare | – | -$52.0M -51.5% | -$258.0M -95.2% | – | – | – |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by product line
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Combustible Tobacco Products | – | $22.07B 70.3% | $21.57B 67.9% · -2.2% | $22.33B 63.5% · +3.5% | $23.22B 61.3% · +4.0% | $23.79B 58.5% · +2.5% |
| Smoke-Free Products | $6.95B 24.2% | $9.34B 29.7% · +34.4% | $10.19B 32.1% · +9.1% | $12.84B 36.5% · +26.0% | $14.66B 38.7% · +14.2% | $16.85B 41.5% · +15.0% |
| Combustible Products | $21.75B 75.8% | – | – | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.