Nike Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Nike Inc (NKE). It shows which part of the business is growing — and which one is holding it back.
Operating metrics
Operating metrics are the figures a company uses to measure its own business — customer counts, stores, deliveries or the churn rate. None of them appear in the financial statements, and they often explain earlier than revenue does why revenue is moving.
| Metric | Q1 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|
| Footwear unit sales change (North America) | -8.0% | 5.0% | 14.0% | 4.0% +150.0% |
| Comparable store sales change (Greater China) | -6.0% | -5.0% | -7.0% | -1.0% +83.3% |
| Comparable store sales change (North America) | -7.0% | – | -1.0% | -1.0% +85.7% |
| Apparel unit sales change (total) | – | 10.0% | 4.0% | -3.0% |
| Footwear unit sales change (APLA) | -2.0% | 5.0% | -7.0% | -3.0% -50.0% |
| Footwear unit sales change (EMEA) | -4.0% | 4.0% | – | -4.0% +0.0% |
| Comparable store sales change (APLA) | – | -8.0% | -3.0% | -5.0% |
| Comparable store sales change (total) | -3.0% | -1.0% | -3.0% | -5.0% -66.7% |
| Footwear unit sales change (Greater China) | -15.0% | -11.0% | -20.0% | -10.0% +33.3% |
| Comparable store sales change (EMEA) | 9.0% | 4.0% | -3.0% | -19.0% -311.1% |
| Converse unit sales change | -6.0% | -22.0% | -26.0% | -37.0% -516.7% |
These metrics are not part of the financial statements; they sit in the narrative text of the filings. We read them out of the SEC filings using artificial intelligence and check every single figure against the original passage in the report; anything that is not found there verbatim is discarded. Source: SEC EDGAR (annual and quarterly reports, 10-K/10-Q).
Data as of: September 23, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.