Natural Health Trend
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Natural Health Trend (NHTC). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2024 | 2025 |
|---|---|---|
| Primary Reporting Segment | $40.9M 95.2% | $38.4M 96.5% · -6.1% |
| China Segment | $1.6M 3.7% | $946.0K 2.4% · -40.1% |
| Russia and Kazakhstan Segment | $490.0K 1.1% | $444.0K 1.1% · -9.4% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2024 | 2025 |
|---|---|---|
| Primary Reporting Segment | $6.6M 16.2% | $6.2M 16.1% |
| China Segment | -$142.0K -9.0% | -$627.0K -66.3% |
| Russia and Kazakhstan Segment | -$123.0K -25.1% | -$78.0K -17.6% |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| HONG KONG | $46.7M 77.8% | $38.4M 78.2% · -17.7% | $34.9M 79.5% · -9.2% | $35.1M 81.7% · +0.6% | $32.7M 82.1% · -6.9% |
| TAIWAN | $2.7M 4.5% | $2.5M 5.1% · -7.9% | $2.2M 5.0% · -12.5% | $1.6M 3.7% · -27.1% | $1.5M 3.9% · -3.1% |
| Peru and Colombia | – | – | $1.5M 3.4% | $1.1M 2.6% · -26.5% | $1.2M 3.0% · +9.4% |
| UNITED STATES | $1.3M 2.1% | $1.2M 2.4% · -8.1% | $1.2M 2.6% · -1.5% | $1.0M 2.4% · -9.8% | $1.2M 2.9% · +10.4% |
| CHINA | $2.2M 3.7% | $2.0M 4.1% · -9.8% | $1.2M 2.8% · -38.8% | $1.6M 3.7% · +27.9% | $946.0K 2.4% · -40.1% |
| Europe | $1.1M 1.9% | $891.0K 1.8% · -21.6% | $733.0K 1.7% · -17.7% | $635.0K 1.5% · -13.4% | $530.0K 1.3% · -16.5% |
| Other Foreign Countries | $1.2M 1.9% | $806.0K 1.6% · -30.0% | $583.0K 1.3% · -27.7% | $589.0K 1.4% · +1.0% | $477.0K 1.2% · -19.0% |
| CANADA | $724.0K 1.2% | $664.0K 1.4% · -8.3% | $710.0K 1.6% · +6.9% | $535.0K 1.2% · -24.6% | $475.0K 1.2% · -11.2% |
| Russia and Kazakhstan | $854.0K 1.4% | $559.0K 1.1% · -34.5% | $480.0K 1.1% · -14.1% | $490.0K 1.1% · +2.1% | $444.0K 1.1% · -9.4% |
| JAPAN | $938.0K 1.6% | $676.0K 1.4% · -27.9% | $450.0K 1.0% · -33.4% | $292.0K 0.7% · -35.1% | $333.0K 0.8% · +14.0% |
| PERU | $2.3M 3.8% | $1.4M 2.9% · -37.9% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| HONG KONG | – | – | – | – | – |
| TAIWAN | – | – | – | – | – |
| Peru and Colombia | – | – | – | – | – |
| UNITED STATES | – | – | – | – | – |
| CHINA | – | – | -$534.0K -43.2% | – | – |
| Europe | – | – | – | – | – |
| Other Foreign Countries | – | – | – | – | – |
| CANADA | – | – | – | – | – |
| Russia and Kazakhstan | – | – | -$134.0K -27.9% | – | – |
| JAPAN | – | – | – | – | – |
| PERU | – | – | – | – | – |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by product line
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Product | $54.1M 89.5% | $44.2M 89.5% · -18.3% | $42.1M 95.4% · -4.6% | $41.7M 96.4% · -0.9% | $39.0M 97.3% · -6.5% |
| Administrative Fees, Freight and Other | $6.3M 10.5% | $5.2M 10.5% · -18.1% | $2.0M 4.6% · -61.2% | $1.5M 3.6% · -23.3% | $1.1M 2.7% · -30.1% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.