Monster Beverage Corp
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Monster Beverage Corp (MNST). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Monster Energy Drinks | HEA4.31B 93.6% | HEA5.22B 94.2% · +21.3% | HEA5.83B 92.4% · +11.7% | HEA6.56B 91.8% · +12.4% | HEA6.86B 91.6% · +4.7% | HEA7.67B 92.4% · +11.7% |
| Strategic Brands | HEA266.4M 5.8% | HEA294.8M 5.3% · +10.7% | HEA353.5M 5.6% · +19.9% | HEA376.6M 5.3% · +6.5% | HEA432.2M 5.8% · +14.8% | HEA468.7M 5.7% · +8.4% |
| Alcohol Brands | – | – | HEA101.4M 1.6% | HEA184.9M 2.6% · +82.3% | HEA172.3M 2.3% · -6.8% | HEA134.7M 1.6% · -21.8% |
| Other | HEA27.0M 0.6% | HEA25.9M 0.5% · -4.1% | HEA22.9M 0.4% · -11.5% | HEA23.5M 0.3% · +2.4% | HEA23.6M 0.3% · +0.3% | HEA25.0M 0.3% · +6.2% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| U.S. and Canada | HEA3.21B 69.9% | HEA3.64B 65.7% · +13.2% | HEA4.12B 65.2% · +13.1% | HEA4.61B 64.6% · +12.0% | HEA4.72B 63.0% · +2.4% | HEA5.07B 61.2% · +7.4% |
| EMEA | HEA745.8M 16.2% | HEA1.10B 19.9% · +47.9% | HEA1.23B 19.5% · +11.4% | HEA1.39B 19.5% · +13.2% | HEA1.56B 20.9% · +12.4% | HEA1.90B 22.9% · +21.5% |
| Latin America and Caribbean | HEA214.5M 4.7% | HEA325.1M 5.9% · +51.6% | HEA510.6M 8.1% · +57.1% | HEA624.9M 8.8% · +22.4% | HEA666.5M 8.9% · +6.7% | HEA698.0M 8.4% · +4.7% |
| Asia Pacific | HEA423.8M 9.2% | HEA472.8M 8.5% · +11.6% | HEA456.2M 7.2% · -3.5% | HEA514.4M 7.2% · +12.8% | HEA541.0M 7.2% · +5.2% | HEA624.1M 7.5% · +15.4% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.