Meta Platforms Inc.
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Meta Platforms Inc. (META). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | Q1 2025 | Q2 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| Family of Apps | $41.90B 99.0% | $47.15B 99.2% | $55.91B 99.3% | $60.37B 99.3% |
| Reality Labs | $412.0M 1.0% | $370.0M 0.8% | $402.0M 0.7% | $431.0M 0.7% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | Q1 2025 | Q2 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| Family of Apps | $21.77B 51.9% | $24.97B 53.0% | $26.90B 48.1% | $23.39B 38.8% |
| Reality Labs | -$4.21B -1,021.8% | -$4.53B -1,224.3% | -$4.03B -1,002.0% | -$4.62B -1,071.7% |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | Q1 2025 | Q2 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| US & Canada | $16.87B 39.9% | $18.45B 38.8% | $21.27B 37.8% | $23.86B 39.2% |
| Asia Pacific | $11.24B 26.6% | $12.86B 27.1% | $15.45B 27.4% | $16.07B 26.4% |
| Europe | $9.62B 22.7% | $11.13B 23.4% | $13.24B 23.5% | $14.01B 23.0% |
| Rest Of World | $4.59B 10.8% | $5.08B 10.7% | $6.36B 11.3% | $6.86B 11.3% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Operating metrics
Operating metrics are the figures a company uses to measure its own business — customer counts, stores, deliveries or the churn rate. None of them appear in the financial statements, and they often explain earlier than revenue does why revenue is moving.
| Metric | Q2 2025 | Q3 2025 | Q1 2026 | Q2 2026 |
|---|---|---|---|---|
| Daily Active People (DAP) | 3.48B | 3.54B | 3.56B | 3.60B +3.4% |
| Headcount | 75,945 | 78,450 | 77,986 | 75,472 -0.6% |
| Average Revenue Per Person (ARPP) | $14 | $14 | $16 | $17 +23.5% |
| Ad Impressions Growth (YoY) | 11.0% | 14.0% | 19.0% | 14.0% +27.3% |
| Average Price Per Ad Growth (YoY) | 9.0% | 10.0% | 12.0% | 12.0% +33.3% |
These metrics are not part of the financial statements; they sit in the narrative text of the filings. We read them out of the SEC filings using artificial intelligence and check every single figure against the original passage in the report; anything that is not found there verbatim is discarded. Source: SEC EDGAR (annual and quarterly reports, 10-K/10-Q).
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: September 25, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.