MAX
MediaAlpha Inc.
14.80$
+0.2%
vs. previous close
Closing price · As of: Nov 2, 2026
Ownership
Ownership Structure
Who owns MediaAlpha Inc. (MAX)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 47.3% of the shares are freely tradable; institutional investors hold 58.1%.
Institutional ownership
?Share of the stock held by institutional investors (funds, banks, insurers) according to regulatory filings.
58.1%
Insiders
?Share of the stock held by the executives, founders and major shareholders of the company itself.
43.5%
Float
?Share of stock freely tradable on the market — not locked up in the hands of founders, insiders, or major shareholders.
47.3%
Short % of float
?Shares sold short as a percentage of the freely tradable float — high values signal many bets on falling prices.
9.4%
Shares Outstanding
?Total number of shares issued. Price times share count gives market cap.
53Mio.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| White Mountains Insurance Group Ltd. | 33.71 | 17,856,614 | +0.0 | 06/30/2026 |
| BlackRock Inc | 6.40 | 3,392,357 | -2.4 | 06/30/2026 |
| Clearline Capital LP | 5.12 | 2,713,890 | +4.8 | 06/30/2026 |
| JPMorgan Chase & Co | 3.55 | 1,880,062 | +7.7 | 06/30/2026 |
| Vanguard Capital Management, LLC | 2.41 | 1,276,369 | -7.9 | 06/30/2026 |
| Geode Capital Management, LLC | 2.02 | 1,068,308 | -0.2 | 06/30/2026 |
| Divisadero Street Capital Management, LP | 1.93 | 1,019,988 | +1,073.7 | 06/30/2026 |
| Jacobs Levy Equity Management, Inc. | 1.83 | 971,232 | +29.5 | 06/30/2026 |
| Acadian Asset Management LLC | 1.81 | 957,095 | +13.0 | 06/30/2026 |
| Jacobs Asset Management, LLC | 1.74 | 919,761 | -0.5 | 06/30/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Yi Steven | See Remarks | 2,313,707 | 34,242,864 $ | Oct 9, 2026 | direct |
| Nonko Eugene | Director | 1,574,427 | 23,301,520 $ | Oct 28, 2026 | both |
| Thompson Patrick Ryan | See Remarks | 1,080,127 | 15,985,880 $ | Aug 15, 2026 | direct |
| Coyne Jeffrey B | GENERAL COUNSEL AND SECRETARY | 577,582 | 8,548,214 $ | Aug 15, 2026 | direct |
| Yeh Kuanling Amy | Chief Technology Officer | 543,091 | 8,037,747 $ | Oct 16, 2026 | direct |
| Sinanyan Tigran | See Remarks | 254,781 | 3,770,759 $ | Oct 1, 2026 | direct |
| Cramer Keith | Chief Revenue Officer | 239,303 | 3,541,684 $ | Oct 19, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 28, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.63 | 84,560 |
| Oct 28, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.63 | 22,561 |
| Oct 27, 2026 | Nonko Eugene | Director | Sell | 8,283 | 11.85 | 98,144 |
| Oct 27, 2026 | Nonko Eugene | Director | Sell | 3,394 | 11.92 | 40,461 |
| Oct 26, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.83 | 86,041 |
| Oct 26, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.83 | 22,947 |
| Oct 21, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.63 | 84,565 |
| Oct 21, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.63 | 22,571 |
| Oct 20, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.72 | 85,267 |
| Oct 20, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.62 | 22,539 |
| Oct 19, 2026 | Cramer Keith | Chief Revenue Officer | Sell | 12,000 | 11.39 | 136,645 |
| Oct 19, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.39 | 82,826 |
| Oct 19, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.39 | 22,091 |
| Oct 16, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 3,000 | 11.77 | 35,310 |
| Oct 14, 2026 | Nonko Eugene | Director | Sell | 6,667 | 10.37 | 69,158 |
| Oct 14, 2026 | Nonko Eugene | Director | Sell | 1,067 | 10.41 | 11,105 |
| Oct 13, 2026 | Nonko Eugene | Director | Sell | 6,667 | 10.11 | 67,419 |
| Oct 13, 2026 | Nonko Eugene | Director | Sell | 1,067 | 10.12 | 10,800 |
| Oct 12, 2026 | Nonko Eugene | Director | Sell | 6,667 | 10.15 | 67,667 |
| Oct 12, 2026 | Nonko Eugene | Director | Sell | 1,067 | 10.14 | 10,824 |
| Oct 9, 2026 | Yi Steven | See Remarks | Sell | 2,033 | 11.01 | 22,377 |
| Oct 8, 2026 | Yi Steven | See Remarks | Sell | 24,000 | 10.04 | 240,943 |
| Oct 1, 2026 | Sinanyan Tigran | See Remarks | Other | 1,088 | 9.57 | 10,412 |
| Oct 1, 2026 | Sinanyan Tigran | See Remarks | Other | 24,250 | 0.00 | – |
| Sep 25, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 3,000 | 9.40 | 28,200 |
| Sep 22, 2026 | Nonko Eugene | Director | Sell | 6,667 | 10.78 | 71,854 |
| Sep 22, 2026 | Nonko Eugene | Director | Sell | 1,067 | 10.79 | 11,510 |
| Sep 21, 2026 | Nonko Eugene | Director | Sell | 6,667 | 10.53 | 70,216 |
| Sep 21, 2026 | Nonko Eugene | Director | Sell | 1,067 | 10.54 | 11,242 |
| Sep 16, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.24 | 81,733 |
| Sep 16, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.25 | 21,827 |
| Sep 15, 2026 | Cramer Keith | Chief Revenue Officer | Sell | 13,000 | 11.49 | 149,422 |
| Sep 15, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.49 | 83,538 |
| Sep 15, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.48 | 22,272 |
| Sep 14, 2026 | Nonko Eugene | Director | Sell | 7,778 | 11.96 | 93,005 |
| Sep 14, 2026 | Nonko Eugene | Director | Sell | 2,667 | 12.03 | 32,095 |
| Sep 10, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.62 | 84,506 |
| Sep 10, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.52 | 22,345 |
| Sep 9, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.41 | 82,954 |
| Sep 9, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.65 | 22,602 |
| Sep 8, 2026 | Nonko Eugene | Director | Sell | 7,273 | 11.70 | 85,106 |
| Sep 8, 2026 | Nonko Eugene | Director | Sell | 1,940 | 11.70 | 22,697 |
| Sep 4, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 3,000 | 12.00 | 36,000 |
| Sep 2, 2026 | Nonko Eugene | Director | Sell | 7,778 | 12.25 | 95,242 |
| Sep 2, 2026 | Nonko Eugene | Director | Sell | 2,667 | 12.22 | 32,581 |
| Sep 1, 2026 | Yi Steven | See Remarks | Sell | 48,000 | 12.38 | 594,365 |
| Sep 1, 2026 | Nonko Eugene | Director | Sell | 7,778 | 12.39 | 96,394 |
| Sep 1, 2026 | Nonko Eugene | Director | Sell | 2,667 | 12.45 | 33,216 |
| Aug 31, 2026 | Nonko Eugene | Director | Sell | 7,778 | 12.61 | 98,061 |
| Aug 31, 2026 | Nonko Eugene | Director | Sell | 2,667 | 12.59 | 33,566 |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: November 2, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.