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Buy Day today: Good (66) Broad market participation · no major macro event

MediaAlpha Inc. (MAX)

Communication Services Internet Content & Information
12.40 $
-2.9% vs. previous close
Closing price · As of: 4. Aug 2026

All figures as a percentage of total assets in the same period.

Balance Sheet MAX
Tick rows to compare them in a chart (up to 4) 2018 2019 2020 2021 2022 2023 2024 2025
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
50.5% 64.0% 59.7% 47.3% 47.3% 48.4% 72.4% 45.4%
6.5% 9.5% 11.0% 17.4% 8.6% 11.2% 16.5% 12.2%
6.5% 9.5% 11.0% 17.4% 8.6% 11.2% 16.5% 12.2%
42.5% 53.1% 45.0% 26.3% 35.3% 34.9% 54.5% 32.1%
-2.3%
1.0% 0.7% 0.4% 1.2% 1.6% 1.4% 0.7% 0.3%
21.1% 17.5% 8.6% 6.3% 28.1% 31.0% 18.2% 12.4%
27.5% 17.8% 7.3% 4.3% 19.4% 16.9% 7.6% 0.9%
53.7% 207.8% 147.5% 121.2% 150.6% 161.3% 117.6% 107.6%
38.3% 45.5% 50.2% 29.1% 45.2% 51.8% 50.7% 38.5%
1.4% 0.8% 0.4% 3.3% 5.6% 7.7% 3.4% 5.9%
30.9% 38.4% 45.9% 21.3% 31.7% 36.6% 40.2% 23.7%
14.9% 91.7% 85.4% 61.4% 102.5% 105.5% 58.5% 34.3%
46.3% -107.8% -47.5% -1.5% -9.4% -6.7% 0.9% 1.1%
-40.6% -183.3% -195.8% -146.5% -283.5% -339.5% -192.8% -125.1%
38.0% 1.0% 15.6% 21.1% 24.7% 29.6% 20.2% 17.4%

Data as of: August 4, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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