MediaAlpha Inc. (MAX)
Communication Services
Internet Content & Information
12.40 $
-2.9%
vs. previous close
Closing price · As of: 4. Aug 2026
All figures as a percentage of revenue in the same period.
| Tick rows to compare them in a chart (up to 4) | Q4 17 | Q1 18 | Q2 18 | Q4 18 | Q1 19 | Q2 19 | Q3 19 | Q4 19 | Q1 20 | Q2 20 | Q3 20 | Q4 20 | Q1 21 | Q2 21 | Q3 21 | Q4 21 | Q1 22 | Q2 22 | Q3 22 | Q4 22 | Q1 23 | Q2 23 | Q3 23 | Q4 23 | Q1 24 | Q2 24 | Q3 24 | Q4 24 | Q1 25 | Q2 25 | Q3 25 | Q4 25 | Q1 26 | Q2 26 | LTM* |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| 83.4% | 83.4% | 83.4% | 84.0% | 84.2% | 83.8% | 84.0% | 83.9% | 84.3% | 84.3% | 86.3% | 86.1% | 84.8% | 84.1% | 83.9% | 84.3% | 84.8% | 85.0% | 85.8% | 83.8% | 83.5% | 83.8% | 83.5% | 81.0% | 81.3% | 82.2% | 84.9% | 83.7% | 84.2% | 85.0% | 85.8% | 84.6% | 84.9% | 85.7% | 85.3% | |
| 16.6% | 16.6% | 16.6% | 16.0% | 15.8% | 16.2% | 16.0% | 16.1% | 15.7% | 15.7% | 13.7% | 13.9% | 15.2% | 15.9% | 16.1% | 15.7% | 15.2% | 15.0% | 14.2% | 16.2% | 16.5% | 16.2% | 16.5% | 19.0% | 18.7% | 17.8% | 15.1% | 16.3% | 15.8% | 15.0% | 14.2% | 15.4% | 15.1% | 14.3% | 14.7% | |
| 3.5% | 3.5% | 3.5% | 1.7% | 2.1% | 1.8% | 1.5% | 1.5% | 1.5% | 1.5% | 1.2% | 3.7% | 1.9% | 2.4% | 2.5% | 2.6% | 3.7% | 5.5% | 5.9% | 4.0% | 4.6% | 6.0% | 5.8% | 3.4% | 3.4% | 2.8% | 2.1% | 1.7% | 1.8% | 2.1% | 1.9% | 1.8% | 1.8% | 1.9% | 1.9% | |
| 2.6% | 2.6% | 2.6% | 4.8% | 7.6% | 2.9% | 2.9% | 2.5% | 2.7% | 2.5% | 5.0% | 10.0% | 9.1% | 8.6% | 10.1% | 10.3% | 12.0% | 14.5% | 16.6% | 12.4% | 13.8% | 20.0% | 22.3% | 6.8% | 8.0% | 7.4% | 4.6% | 2.8% | 4.1% | 4.7% | 4.1% | 4.2% | 4.4% | 4.4% | 4.3% | |
| 10.1% | 10.1% | 10.1% | 9.9% | 14.0% | 8.0% | 7.3% | 6.5% | 6.9% | 6.3% | 8.1% | 19.8% | 14.1% | 14.7% | 16.2% | 16.7% | 20.7% | 25.1% | 26.1% | 21.5% | 25.0% | 35.2% | 36.3% | 18.6% | 16.8% | 14.1% | 9.1% | 10.2% | 15.7% | 22.9% | 7.7% | -11.5% | 7.8% | 8.0% | 3.2% | |
| 6.5% | 6.5% | 6.5% | 6.1% | 1.8% | 8.2% | 8.8% | 9.6% | 8.8% | 9.4% | 5.6% | -5.9% | 1.1% | 1.2% | 0.0% | -1.0% | -5.5% | -10.1% | -11.9% | -5.3% | -8.6% | -19.0% | -19.8% | 0.4% | 1.9% | 3.6% | 6.0% | 6.1% | 0.0% | -8.0% | 6.4% | 26.9% | 7.2% | 6.3% | 11.5% | |
| 0.4% | 0.4% | 0.4% | 1.7% | 2.0% | 2.0% | 1.7% | 1.4% | 1.4% | 1.2% | 1.1% | 1.6% | 1.3% | 1.4% | 1.2% | 0.9% | 1.0% | 1.9% | 2.9% | 2.7% | 3.2% | 4.6% | 5.3% | 3.3% | 3.0% | 2.1% | 1.4% | 1.1% | 1.1% | 1.1% | 0.9% | 0.9% | 0.8% | 0.9% | 0.9% | |
| 6.1% | 6.1% | 6.1% | 4.4% | -0.2% | 5.6% | 7.0% | 8.2% | 7.4% | 8.2% | 3.2% | -7.6% | -0.1% | -0.3% | -1.4% | -4.1% | -6.1% | -12.0% | -24.5% | 59.1% | -13.0% | -23.4% | -24.9% | -3.5% | -1.2% | 2.6% | 4.7% | 2.7% | -0.9% | -8.8% | 5.8% | -35.8% | 6.6% | 17.4% | -0.9% | |
| – | – | – | – | – | – | – | – | – | – | 0.0% | -0.7% | -0.2% | -0.1% | 1.4% | -1.7% | 0.8% | 0.6% | -0.6% | 82.0% | 0.1% | 0.2% | 0.1% | -0.7% | 0.0% | 0.1% | 0.1% | 0.3% | 0.0% | 0.1% | 0.0% | -47.4% | 2.1% | 4.2% | -9.7% | |
| 6.1% | 6.1% | 6.1% | 4.4% | -0.2% | 5.6% | 7.0% | 8.2% | 7.4% | 8.2% | 3.2% | -4.7% | 0.2% | -0.1% | -2.3% | -1.1% | -5.0% | -8.8% | -16.3% | -21.7% | -9.2% | -16.9% | -18.1% | -2.0% | -0.9% | 2.0% | 3.7% | 1.5% | -0.7% | -7.4% | 4.9% | 10.8% | 3.7% | 12.4% | 7.9% | |
| 10.5% | 10.5% | 10.5% | 7.5% | 3.5% | 9.9% | 10.1% | 10.6% | 9.6% | 10.2% | 6.1% | -5.4% | 1.7% | 1.6% | 0.3% | -2.7% | -4.6% | -11.0% | -13.9% | -4.2% | -6.6% | -15.5% | -17.2% | 5.6% | 4.0% | 5.0% | 6.7% | 10.3% | 8.3% | 6.3% | 6.9% | -34.7% | 7.6% | 18.1% | 0.1% |
LTM = last twelve months (sum of the four most recent quarters).
Data as of: August 4, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.