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Buy Day today: Good (66) Broad market participation · no major macro event

MediaAlpha Inc. (MAX)

Communication Services Internet Content & Information
12.40 $
-2.9% vs. previous close
Closing price · As of: 4. Aug 2026

All figures as a percentage of total assets in the same period.

Balance Sheet MAX
Tick rows to compare them in a chart (up to 4) Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 Q1 26 Q2 26
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
38.4% 48.4% 49.4% 61.9% 68.6% 72.4% 76.0% 77.2% 77.3% 45.4% 44.9% 47.6%
11.4% 11.2% 9.5% 14.5% 13.7% 16.5% 26.5% 34.2% 27.2% 12.2% 7.1% 6.6%
11.4% 11.2% 9.5% 14.5% 13.7% 16.5% 26.5% 34.2% 27.2% 12.2% 7.1% 6.6%
24.8% 34.9% 37.6% 45.8% 53.7% 54.5% 47.9% 41.2% 48.5% 32.1% 68.1% 39.3%
0.0% 0.0%
35.9% 31.0% 31.2% 24.1% 20.2% 18.2% 19.9% 19.1% 17.9% 12.4% 13.0% 13.3%
20.9% 16.9% 15.9% 11.5% 9.1% 7.6% 2.1% 1.8% 1.5% 0.9% 0.8% 0.7%
174.9% 161.3% 158.4% 139.3% 125.3% 117.6% 117.2% 122.8% 124.7% 107.6% 107.9% 101.4%
45.3% 51.8% 49.9% 56.1% 56.2% 50.7% 45.6% 59.6% 71.2% 38.5% 30.8% 37.0%
6.6% 7.7% 7.8% 4.5% 3.7% 3.4% 3.7% 3.6% 8.3% 5.9% 1.9% 2.0%
29.1% 36.6% 35.0% 45.7% 46.4% 40.2% 34.3% 30.4% 38.6% 23.7% 24.9% 31.5%
126.1% 105.5% 104.7% 79.7% 66.0% 58.5% 63.1% 59.8% 50.2% 34.3% 42.5% 47.1%
-12.2% -6.7% -12.5% -12.3% -3.5% 0.9% 3.3% -1.5% -11.2% 1.1% 0.5% 7.9%
-391.0% -339.5% -342.2% -262.4% -216.2% -192.8% -211.6% -211.1% -192.2% -125.1% -127.5% -119.3%
34.8% 30.5% 31.7% 26.9% 23.3% 21.1% 23.2% 22.5% 21.3% 17.4% 15.2% 17.5%

Data as of: August 4, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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