Lululemon Athletica Inc.
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Lululemon Athletica Inc. (LULU). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Americas Segment | – | $5.30B 84.7% | $6.82B 84.1% · +28.6% | $7.63B 79.3% · +11.9% | $7.93B 74.9% · +3.9% | $7.85B 70.7% · -1.0% |
| China Mainland Segment | – | – | – | $963.8M 10.0% | $1.36B 12.9% · +41.3% | $1.75B 15.8% · +28.9% |
| Rest of World | – | $522.5M 8.4% | $716.6M 8.8% · +37.2% | $1.02B 10.6% · +42.9% | $1.30B 12.3% · +26.8% | $1.50B 13.5% · +15.6% |
| Company-operated stores | $1.66B 37.7% | – | – | – | – | – |
| Direct to consumer | $2.28B 51.9% | – | – | – | – | – |
| Other | $459.0M 10.4% | – | – | – | – | – |
| China Mainland | – | $434.3M 6.9% | $576.5M 7.1% · +32.8% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2020 | 2021 | 2022 | 2023 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Americas Segment | – | – | $2.50B 36.7% | $2.94B 38.5% | $3.02B 38.0% | $2.56B 32.6% |
| China Mainland Segment | – | – | – | $337.3M 35.0% | $509.9M 37.5% | $701.1M 40.0% |
| Rest of World | – | – | $103.2M 14.4% | $201.8M 19.7% | $314.9M 24.3% | $345.9M 23.0% |
| Company-operated stores | – | – | – | – | – | – |
| Direct to consumer | – | – | – | – | – | – |
| Other | – | – | – | – | – | – |
| China Mainland | – | – | $196.9M 34.1% | – | – | – |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2020 | 2021 | 2022 |
|---|---|---|---|
| United States | $3.11B 70.5% | $4.35B 69.5% · +40.0% | $5.65B 69.7% · +30.1% |
| Canada | $672.6M 15.3% | $954.2M 15.3% · +41.9% | $1.16B 14.3% · +21.9% |
| People's Republic of China | $297.7M 6.8% | $520.4M 8.3% · +74.8% | $681.6M 8.4% · +31.0% |
| Rest of world | $326.4M 7.4% | $436.3M 7.0% · +33.7% | $611.4M 7.5% · +40.1% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by product line
| Segment | 2020 | 2021 | 2022 | 2023 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Women's apparel | – | – | – | $6.15B 63.9% | $6.69B 63.2% · +8.9% | $7.00B 63.0% · +4.5% |
| Men's apparel | – | – | – | $2.25B 23.4% | $2.56B 24.2% · +13.6% | $2.66B 24.0% · +4.1% |
| Accessories and other categories | – | – | – | $1.22B 12.7% | $1.34B 12.6% · +9.7% | $1.44B 13.0% · +7.9% |
| Women's product | $3.05B 69.3% | $4.17B 66.7% · +36.8% | $5.26B 64.9% · +26.1% | – | – | – |
| Men's product | $953.2M 21.7% | $1.54B 24.5% · +61.1% | $1.96B 24.1% · +27.4% | – | – | – |
| Other categories | $398.8M 9.1% | $549.0M 8.8% · +37.7% | $894.1M 11.0% · +62.9% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 10, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.