Lifevantage Corporation
Ownership
Ownership Structure
Who owns Lifevantage Corporation (LFVN)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 67.9% of the shares are freely tradable; institutional investors hold 67.5%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Capital Management Corp | 14.92 | 1,878,411 | -23.1 | 06/30/2026 |
| Renaissance Technologies Corp | 5.32 | 669,418 | -22.9 | 06/30/2026 |
| Vanguard Capital Management, LLC | 3.41 | 429,203 | -0.1 | 06/30/2026 |
| BlackRock Inc | 2.13 | 268,605 | -65.1 | 06/30/2026 |
| Dimensional Fund Advisors, Inc. | 2.04 | 256,296 | -7.2 | 06/30/2026 |
| Susquehanna International Group, LLP | 1.34 | 169,046 | +0.0 | 06/30/2026 |
| American Century Companies Inc | 1.15 | 144,386 | +38.0 | 06/30/2026 |
| Jane Street Group LLC | 1.10 | 138,056 | +0.0 | 06/30/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Vanguard MStar Total Stk Mkt Idx Invest | 2.44 | 307,743 | +0.0 | 09/30/2026 |
| Avantis US Small Cap Value ETF | 1.79 | 225,354 | +0.0 | 09/30/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Moorehead Terrence | President and CEO | 501,879 | 2,910,898 $ | Oct 7, 2026 | direct |
| Aure Carl | Chief Financial Officer | 191,784 | 1,112,347 $ | Oct 7, 2026 | direct |
| Cunningham Kristen | Chief Sales Officer | 152,375 | 883,775 $ | Oct 7, 2026 | direct |
| Lewis Darwin | Director | 138,244 | 801,815 $ | Sep 15, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 7, 2026 | Cunningham Kristen | Chief Sales Officer | Other | 32,850 | 0.00 | – |
| Oct 7, 2026 | Aure Carl | Chief Financial Officer | Other | 35,749 | 0.00 | – |
| Oct 7, 2026 | Moorehead Terrence | President and CEO | Other | 193,237 | 0.00 | – |
| Oct 1, 2026 | Aure Carl | Chief Financial Officer | Other | 460 | 6.24 | 2,870 |
| Oct 1, 2026 | Cunningham Kristen | Chief Sales Officer | Other | 637 | 6.24 | 3,975 |
| Sep 15, 2026 | Lewis Darwin | Director | Buy | 976 | 6.22 | 6,071 |
| Sep 14, 2026 | Cunningham Kristen | Chief Sales Officer | Sell | 8,901 | 6.18 | 55,008 |
| Sep 11, 2026 | Cunningham Kristen | Chief Sales Officer | Sell | 100 | 6.41 | 641 |
| Sep 10, 2026 | Aure Carl | Chief Financial Officer | Other | 1,869 | 6.37 | 11,906 |
| Sep 10, 2026 | Cunningham Kristen | Chief Sales Officer | Other | 2,254 | 6.37 | 14,358 |
| Aug 6, 2026 | Moorehead Terrence | President and CEO | Other | 308,642 | 0.00 | – |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: November 3, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.