Lifevantage Corporation
Ownership
Ownership Structure
Who owns Lifevantage Corporation (LFVN)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 69.8% of the shares are freely tradable; institutional investors hold 67.5%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Capital Management Corp | 14.99 | 1,878,411 | -23.1 | 06/30/2026 |
| Renaissance Technologies Corp | 6.93 | 867,704 | -6.0 | 03/31/2026 |
| BlackRock Inc | 6.14 | 769,698 | -0.3 | 03/31/2026 |
| Vanguard Capital Management, LLC | 3.43 | 429,422 | +0.0 | 03/31/2026 |
| Geode Capital Management, LLC | 2.09 | 261,192 | +6.7 | 03/31/2026 |
| Dimensional Fund Advisors, Inc. | 2.05 | 256,296 | -7.2 | 06/30/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| CMC DVD | 4.30 | 538,328 | -25.7 | 06/30/2026 |
| CMC SMID | 3.62 | 452,974 | -17.9 | 06/30/2026 |
| Vanguard MStar Total Stk Mkt Idx Invest | 2.46 | 307,743 | +0.0 | 07/31/2026 |
| CMC G&I | 2.22 | 278,689 | -3.3 | 06/30/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Moorehead Terrence | President and CEO | 308,642 | 1,975,309 $ | Aug 6, 2026 | direct |
| Aure Carl | Chief Financial Officer | 156,495 | 1,001,568 $ | Sep 10, 2026 | direct |
| Lewis Darwin | Director | 138,244 | 884,762 $ | Sep 15, 2026 | direct |
| Cunningham Kristen | Chief Sales Officer | 120,162 | 769,037 $ | Sep 14, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 15, 2026 | Lewis Darwin | Director | Buy | 976 | 6.22 | 6,071 |
| Sep 14, 2026 | Cunningham Kristen | Chief Sales Officer | Sell | 8,901 | 6.18 | 55,008 |
| Sep 11, 2026 | Cunningham Kristen | Chief Sales Officer | Sell | 100 | 6.41 | 641 |
| Sep 10, 2026 | Aure Carl | Chief Financial Officer | Other | 1,869 | 6.37 | 11,906 |
| Sep 10, 2026 | Cunningham Kristen | Chief Sales Officer | Other | 2,254 | 6.37 | 14,358 |
| Aug 6, 2026 | Moorehead Terrence | President and CEO | Other | 308,642 | 0.00 | – |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: September 18, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.