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Buy Day today: Good (62) Broad market participation · no major macro event
HNST

Honest Company Inc

Consumer Defensive · Household & Personal Products

5.30$ -0.5% vs. previous close Closing price · As of: Sep 17, 2026

Ownership

Ownership Structure

Who owns Honest Company Inc (HNST)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 90.0% of the shares are freely tradable; institutional investors hold 46.2%.

Institutional ownership ?Share of the stock held by institutional investors (funds, banks, insurers) according to regulatory filings. 46.2%
Insiders ?Share of the stock held by the executives, founders and major shareholders of the company itself. 14.7%
Float ?Share of stock freely tradable on the market — not locked up in the hands of founders, insiders, or major shareholders. 90.0%
Short % of float ?Shares sold short as a percentage of the freely tradable float — high values signal many bets on falling prices. 10.9%
Shares Outstanding ?Total number of shares issued. Price times share count gives market cap. 107Mio.

Largest Shareholders

Institutions

Institutions HNST
Name Stake (%) Shares Change (%) Date
BlackRock Inc 6.12 6,560,414 -0.1 03/31/2026
Mak Capital One LLC 4.45 4,776,088 +35.3 03/31/2026
Vanguard Capital Management, LLC 3.96 4,248,879 +0.0 03/31/2026
Portolan Capital Management, LLC 2.84 3,045,834 -36.6 03/31/2026
ArrowMark Colorado Holdings, LLC (ArrowMark Partners) 2.73 2,923,546 +14.7 06/30/2026
Geode Capital Management, LLC 2.25 2,414,562 +3.9 03/31/2026

Funds

Funds HNST
Name Stake (%) Shares Change (%) Date
Vanguard MStar Total Stk Mkt Idx Invest 2.78 2,986,508 +0.0 07/31/2026
Meridian Contrarian Legacy 2.73 2,923,546 +14.7 06/30/2026
Avantis US Small Cap Value ETF 2.50 2,680,433 +0.5 08/31/2026
iShares Russell 2000 ETF 2.26 2,429,880 -0.6 08/31/2026

Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.

Insider holdings

Insider holdings HNST
Person Role Shares Value As of Type
Vernon Carla Chief Executive Officer 4,190,626 22,210,318 $ Aug 20, 2026 direct
Sheehey Brendan General Counsel 812,023 4,303,722 $ Aug 20, 2026 direct
Bruce Curtiss James III Chief Fin. & Operating Officer 582,986 3,089,826 $ Aug 20, 2026 direct
Mayle Jonathan SVP, Customer Sales 469,793 2,489,903 $ Aug 20, 2026 direct
Sternweis Thomas SVP, Enterprise Dev. & Strat. 429,394 2,275,788 $ Sep 14, 2026 direct
Ball Dorria L. Chief People Officer 418,584 2,218,495 $ Aug 20, 2026 direct
von Kunssberg Etienne SVP, Supply Chain 383,517 2,032,640 $ Aug 21, 2026 direct
Turner Andrea Director 252,405 1,337,747 $ Aug 11, 2026 direct

Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.

Insiders

Insider Transactions

Insider Transactions
Date Person Role Type Shares Price Value
Sep 14, 2026 Sternweis Thomas SVP, Enterprise Dev. & Strat. Sell 25,000 5.48 137,000
Aug 21, 2026 von Kunssberg Etienne SVP, Supply Chain Sell 4,578 5.01 22,936
Aug 20, 2026 Sternweis Thomas SVP, Enterprise Dev. & Strat. Sell 6,403 4.99 31,951
Aug 20, 2026 Sheehey Brendan General Counsel Other 105,799 0.00
Aug 20, 2026 Sheehey Brendan General Counsel Sell 9,664 4.99 48,223
Aug 20, 2026 Mayle Jonathan SVP, Customer Sales Other 105,799 0.00
Aug 20, 2026 Mayle Jonathan SVP, Customer Sales Sell 6,161 4.99 30,743
Aug 20, 2026 von Kunssberg Etienne SVP, Supply Chain Other 105,799 0.00
Aug 20, 2026 von Kunssberg Etienne SVP, Supply Chain Sell 2,617 4.99 13,059
Aug 20, 2026 Vernon Carla Chief Executive Officer Other 362,068 0.00
Aug 20, 2026 Vernon Carla Chief Executive Officer Sell 117,893 4.99 588,286
Aug 20, 2026 Bruce Curtiss James III Chief Fin. & Operating Officer Sell 3,129 4.99 15,614
Aug 20, 2026 Ball Dorria L. Chief People Officer Sell 6,812 4.99 33,992
Aug 11, 2026 Turner Andrea Director Sell 29,899 5.21 155,774
Aug 10, 2026 Turner Andrea Director Sell 34,396 5.30 182,299
Aug 10, 2026 Mayle Jonathan SVP, Customer Sales Sell 79,000 5.22 412,380

Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →

Data as of: September 17, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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