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Buy Day today: Neutral (53) Mixed market breadth · no major macro event

Herc Holdings Inc (HRI)

Industrials Rental & Leasing Services
150.10 $
+2.9% vs. previous close
Closing price · As of: 31. Jul 2026
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Trading Day

Previous Close
145.90$
Open
146.30$
Day High
151.20$
Day Low
142.70$
Volume
464,922shares

Key levels of the most recently completed trading day — not a live quote.

52-Week Range

52-Week Low 52-Week High
91.00 $ 181.10 $
04/02/2026 02/10/2026

Current price 150.10 $ — 66% of the range above the low.

Lowest and highest closing price over the last 52 weeks. The marker shows where the current price sits within that range: close to the high speaks for strength, close to the low for weakness.

Basics

Market Cap
5.2$B
Shares Outstanding
33Mio.
Float
86.8%
Beta
1.9

Performance

Perf. 1M
7.20%
Perf. 3M
46.50%
Perf. 6M
-5.50%
YTD Performance (%)
-2.50%
52-Week-High Distance
-18.8%
Perf. 1Y
31.16%
Perf. 3Y
18.73%
Perf. 5Y
32.15%
Perf. 10Y
363.71%
Perf. Since Inception
247.58%

Technical Indicators

MA 38 Days
147.50$
MA 50 Days
144.10$
MA 200 Days
138.10$
RSI (14)
52.0
Volatility 30 Days
58.6%
Volatility 250 Days
57.5%

Calculated from the price history · as of 08/03/2026

Valuation

P/E
Forward P/E
17.0
PEG
0.1
P/B
2.6
P/S
1.1
EV/EBITDA
7.9
Price/FCF
11.2

Profitability

Gross Margin
31.9%
EBIT Margin
9.4%
Net Margin
1.0%
Return on Equity
-0.3%
Return on Assets
2.9%

Balance Sheet & Safety

Equity Ratio
14.0%
Debt/Equity
5.1
Altman Z″
3.97
Piotroski
3 out of 9

Growth

Sales Growth Last Quarter
32.30%
EPS Growth Last Quarter
-79.00%
Sales Growth (Year)
22.65%
Forward Sales Growth
6.34%
Forward EPS Growth
61.70%

Dividend

Dividend Yield
1.86%
Dividend Per Share (TTM)
2.80$
Payout Ratio
47.2%
Years Without a Cut
4Years
Increase Streak
4Years

Quality & Screener

Stage
2
RS Rating
68
EPS Rating
6
Piotroski
3 out of 9
Fundamental Rating
C (50 out of 100)
Altman Z″
3.97

AI Rating

Neutral

Herc Holdings vermietet physische Baumaschinen und Industriegeraete; kuenstliche Intelligenz ist weder Umsatzquelle noch ein im eigenen Geschaeftsmodell benanntes Risiko — in den sechs ausgewerteten Berichten faellt der Begriff nur ein einziges Mal, und zwar als Cyber-Bedrohungsfaktor.

View the full file — quotes, sources, reviewed filings
„We believe we are one of the largest equipment rental companies in the North American equipment rental industry, with an estimated 4% market share by revenue and 602 locations in 46 states in the United States and five provinces in Canada."

Wir gehen davon aus, dass wir eines der groessten Vermietungsunternehmen im nordamerikanischen Geraetevermietungsmarkt sind — mit einem geschaetzten Umsatzanteil von 4 Prozent und 602 Standorten in 46 US-Bundesstaaten und fuenf kanadischen Provinzen.

10-K · 2026-02-17 · View SEC filing
„Cyber threats are increasing in number and sophistication, continually evolving, including with the increased use of artificial intelligence, making it difficult for us to anticipate and defend against such threats and vulnerabilities that can persist undetected over extended periods of time."

Cyber-Bedrohungen nehmen an Zahl und Raffinesse zu und entwickeln sich staendig weiter, auch durch den zunehmenden Einsatz kuenstlicher Intelligenz, was es uns erschwert, solche Bedrohungen und Schwachstellen zu antizipieren und abzuwehren, die ueber laengere Zeitraeume unentdeckt bestehen bleiben koennen.

10-K · 2026-02-17 · View SEC filing

Filings Reviewed: 10-Q 2026-04-28 · 10-Q 2025-10-28 · 10-Q 2025-07-29 · 10-Q 2025-04-22 · 10-K 2026-02-17 · 10-K 2025-02-13

Rated on July 10, 2026 · How the Rating Is Built

Growth Score

3 of 10 Weak growth

Ten checks against the annual reports — each one passed counts a point.

  • Revenue grows by more than 15% a year over three years 16.9% passed
  • More than 10% revenue growth is expected for the coming year 6.3% failed
  • Share count grows by less than 3% a year 1.3% passed
  • Revenue growth plus cash-flow margin add up to at least 40 ("Rule of 40") 19.6% failed
  • Gross margin at 40% or higher and without meaningful erosion 28.2% failed
  • Goodwill from acquisitions does not grow faster than revenue 20.9% failed
  • Net debt below twice EBITDA 7.4 x EBITDA failed
  • Operating cash flow covers the profits of the last three years 2,871 m passed
  • Return on capital at 15% or higher, or up versus two years ago 5.1% failed
  • Insiders hold at least 10% or are net buyers 2.2% failed

A criterion without figures counts neither as passed nor as failed; a score is only produced from 7 judgeable criteria upwards. Source: fundamental data. All ten criteria in detail

Analysts & Price Target

Current Price 150.10 $
Price Target (average) 179.75 $

The price target sits 19.8% above the current price.

Consensus
Sell
Analyst Ratings
10
Distribution of Recommendations
Strong Buy 4
Buy 2
Hold 3
Sell 1
Strong Sell 0

Combined picture of the price targets and recommendations of every analyst covering the stock. Price targets are expectations for the next 12 months, not promises — and they often follow the price rather than predict it.

Estimates by Fiscal Year

Estimates by Fiscal Year
Fiscal Year EPS Estimate ($) EPS Range ($) Revenue Estimate ($M) Expected Growth Analysts
12/31/2026 7.50 6.33 – 10.32 4,962 -1.4% 9
12/31/2027 10.11 5.86 – 13.90 5,297 34.7% 11

Average of the analyst estimates for the coming fiscal years. The range shows how far the most optimistic and the most cautious estimate sit apart — the wider it is, the less certain the expectation.

Next Reporting Date

4. Aug 2026

Expected date of the next quarterly or annual figures. Dates do shift occasionally — only the invitation issued by the company is binding.

Revenue & Profit

Cash Flow

Balance Sheet

Margins

Per Share

Click the chart or tab into it, then use ← and → to step through the periods.

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The figures could not be loaded right now.

Sales Per Quarter ($M)
2024: Q4 · 951.0 $M Q4 2025: Q1 · 861.0 $M Q1 2025: Q2 · 1,002.0 $M Q2 2025: Q3 · 1,304.0 $M Q3 2025: Q4 · 1,209.0 $M Q4 2026: Q1 · 1,139.0 $M Q1 2026: Q2 · 1,204.0 $M Q2

Source: fundamental data

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Quarterly Figures

Quarterly Figures
Quarter EPS (Earnings Per Share) EPS YoY (%) Sales ($M) Sales YoY (%) Net Margin (%) OCF ($M) FCF ($M)
2024: Q4 -1.61 -150.40 951 14.30 -4.80 331 2
2025: Q1 -0.63 -127.60 861 7.10 -2.10 171 -49
2025: Q2 -1.17 -147.50 1,002 18.20 -3.50 241 -40
2025: Q3 0.90 -79.00 1,304 35.10 2.30 358 -99
2025: Q4 0.72 1,209 27.10 2.00 349 53
2026: Q1 -0.72 1,139 32.30 -2.10 277 236
2026: Q2 0.57 148.70 1,204 20.20 1.60 314 273
What Do These Terms Mean?
EPS (Earnings Per Share):
Quarterly profit divided by the total share count — how much of the profit works out to a single share.
YoY (Year over Year):
Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
Sales:
All revenue for the quarter, before any costs are deducted — the top line of the income statement.
Net Margin:
What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
OCF (Operating Cash Flow):
The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
FCF (Free Cash Flow):
Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.

Annual Figures

Annual Figures
Fiscal Year Revenue ($M) EBIT ($M) Net Income ($M) EPS ($) Operating Cash Flow ($M) Equity ($M) Total Assets ($M)
2016 1,555 77 -20 -0.70 450 322 3,463
2017 1,755 106 160 5.60 342 510 3,550
2018 1,977 211 69 2.39 559 573 3,610
2019 1,999 248 48 1.63 636 644 3,817
2020 1,781 269 74 2.51 611 742 3,588
2021 2,073 446 224 7.37 744 977 4,490
2022 2,740 654 330 10.93 917 1,109 5,957
2023 3,282 775 347 12.09 1,086 1,273 7,061
2024 3,568 870 211 7.40 1,225 1,396 7,877
2025 4,376 670 1 0.03 1,119 1,948 13,776

Fiscal years from the audited annual reports, oldest first. EBIT is the operating profit before interest and taxes; total assets are everything the company owns.

About the Company

Herc Holdings Inc. ist gemeinsam mit ihren Tochtergesellschaften ein Anbieter von Mietausrüstung in den USA und international.

Employees9,600
HeadquartersBonita Springs, FL
Address27500 Riverview Center Boulevard, 34134 Bonita Springs, United States
Phone239 301 1000
Websitehercrentals.com
IPO Date1. Jul 2016
ISINUS42704L1044
Stock Split1:3 on 07/01/2016

Management

Management
Name Title Birth Year
Lawrence H. Silber CEO & Director 1957
Aaron D. Birnbaum President 1966
W. Mark Humphrey CPA Senior VP & CFO 1972
Tamir Peres Senior VP & Chief Information Officer 1970
Christian J. Cunningham Senior VP & Chief Human Resources Officer 1962
Mark Alan Schumacher VP & Chief Accounting Officer 1978
Leslie Hunziker Senior Vice President of Investor Relations, Communications & Sustainability
Samuel Wade Sheek Senior VP, Chief Legal Officer & Secretary 1978

Executives per the latest required filings; titles kept in their original language. Source: fundamental data.

Chart

Interactive price chart (TradingView).

Data as of: July 31, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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