Helen of Troy Ltd
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Helen of Troy Ltd (HELE). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Beauty & Wellness | – | – | – | $1.09B 54.3% | $1.00B 52.5% · -8.0% | $953.4M 53.4% · -4.8% |
| Home & Outdoor | – | – | – | $916.4M 45.7% | $906.3M 47.5% · -1.1% | $832.9M 46.6% · -8.1% |
| Beauty & Wellness | $1.37B 65.3% | $1.36B 61.1% · -1.0% | $1.16B 55.8% · -14.8% | – | – | – |
| Home & Outdoor | $727.4M 34.7% | $865.8M 38.9% · +19.0% | $915.7M 44.2% · +5.8% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Beauty & Wellness | – | – | – | $117.9M 10.8% | $23.1M 2.3% | -$512.3M -53.7% |
| Home & Outdoor | – | – | – | $142.7M 15.6% | $119.6M 13.2% | -$269.7M -32.4% |
| Beauty & Wellness | $159.0M 11.6% | $137.6M 10.1% | $77.7M 6.7% | – | – | – |
| Home & Outdoor | $122.5M 16.8% | $134.9M 15.6% | $134.1M 14.6% | – | – | – |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| U.S. | $1.67B 79.4% | $1.74B 78.2% · +4.3% | $1.54B 74.2% · -11.5% | $1.48B 73.7% · -3.9% | $1.36B 71.1% · -8.2% | $1.28B 71.5% · -5.8% |
| EMEA | $183.4M 8.7% | $214.6M 9.7% · +17.0% | $268.2M 12.9% · +25.0% | $284.4M 14.2% · +6.1% | $295.0M 15.5% · +3.7% | $293.3M 16.4% · -0.6% |
| Asia Pacific | $118.0M 5.6% | $109.8M 4.9% · -7.0% | $115.6M 5.6% · +5.4% | $116.2M 5.8% · +0.5% | $125.4M 6.6% · +8.0% | $107.1M 6.0% · -14.6% |
| Canada | $92.2M 4.4% | $101.6M 4.6% · +10.3% | $108.4M 5.2% · +6.7% | $82.1M 4.1% · -24.3% | $82.5M 4.3% · +0.5% | $74.0M 4.1% · -10.3% |
| Latin America | $38.9M 1.9% | $59.3M 2.7% · +52.4% | $41.6M 2.0% · -29.8% | $44.2M 2.2% · +6.2% | $48.0M 2.5% · +8.7% | $33.9M 1.9% · -29.5% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 21, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.