Hasbro Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of Hasbro Inc (HAS). It shows which part of the business is growing — and which one is holding it back.
Revenue by business segment
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Consumer Products | – | – | – | $2.89B 57.7% | $2.54B 61.5% · -11.9% | $2.44B 51.8% · -4.2% |
| Wizards of the Coast and Digital Gaming | – | – | – | $1.46B 29.1% | $1.51B 36.5% · +3.7% | $2.19B 46.5% · +44.7% |
| Entertainment | $909.1M 16.6% | – | $959.1M 16.4% | $659.3M 13.2% · -31.3% | $80.3M 1.9% · -87.8% | $76.8M 1.6% · -4.4% |
| Consumer Products | $3.65B 66.8% | – | $3.57B 61.0% | – | – | – |
| Wizards of the Coast and Digital Gaming | $906.7M 16.6% | – | $1.33B 22.6% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Consumer Products | – | – | – | -$64.7M -2.2% | $115.3M 4.5% | -$942.6M -38.7% |
| Wizards of the Coast and Digital Gaming | – | – | – | – | – | – |
| Entertainment | -$141.1M -15.5% | -$91.8M | – | – | – | – |
| Consumer Products | $308.1M 8.4% | $401.4M | $217.3M 6.1% | – | – | – |
| Wizards of the Coast and Digital Gaming | $420.4M 46.4% | $547.0M | – | – | – | – |
Large figure: segment operating income. Below it the margin, that is operating income measured against the revenue of the same segment.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| UNITED STATES | $3.20B 58.6% | $3.90B 60.7% · +21.7% | $3.54B 60.5% · -9.1% | $3.01B 60.2% · -15.1% | $2.60B 62.9% · -13.6% | $2.81B 59.7% · +7.9% |
| International | $2.26B 41.4% | $2.52B 39.3% · +11.4% | $2.31B 39.5% · -8.3% | $1.99B 39.8% · -13.8% | $1.54B 37.1% · -23.0% | $1.90B 40.3% · +23.4% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by product line
| Segment | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Grow Brands | – | $2.86B 57.1% | $2.80B 67.6% · -2.1% | $3.48B 74.0% · +24.4% |
| Optimize Brands | – | $840.6M 16.8% | $731.5M 17.7% · -13.0% | $698.2M 14.9% · -4.6% |
| Reinvent Brands | – | $768.0M 15.3% | $606.9M 14.7% · -21.0% | $524.0M 11.1% · -13.7% |
| Non-Hasbro Branded Film & TV | $828.7M 14.1% | $537.2M 10.7% · -35.2% | $0 0.0% · -100.0% | $0 0.0% |
| Franchise Brands | $3.35B 57.2% | – | – | – |
| Partner Brands | $1.05B 18.0% | – | – | – |
| Portfolio Brands | $625.2M 10.7% | – | – | – |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 10, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.