eBay Inc
Statements
Segments
US companies must disclose in their mandatory reports how revenue breaks down across business segments, regions and product lines. We read that breakdown for you straight from the annual and quarterly reports (10-K and 10-Q) of eBay Inc (EBAY). It shows which part of the business is growing — and which one is holding it back.
Revenue by region
| Segment | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| U.S. | $4.15B 46.7% | $5.05B 48.4% · +21.6% | $4.84B 49.4% · -4.1% | $5.07B 50.2% · +4.8% | $5.24B 50.9% · +3.3% | $5.79B 52.2% · +10.5% |
| United Kingdom | $1.68B 18.9% | $1.91B 18.4% · +14.0% | $1.58B 16.1% · -17.5% | $1.61B 15.9% · +1.9% | $1.51B 14.7% · -6.3% | $1.57B 14.1% · +3.8% |
| Rest of world | $1.96B 22.0% | $1.35B 13.0% · -30.9% | $1.47B 15.0% · +8.5% | $1.43B 14.1% · -2.7% | $1.40B 13.6% · -2.4% | $1.52B 13.6% · +8.5% |
| China | – | $856.0M 8.2% | $882.0M 9.0% · +3.0% | $1.03B 10.2% · +16.7% | $1.17B 11.4% · +13.6% | $1.25B 11.3% · +7.2% |
| Germany | $1.11B 12.4% | $1.25B 12.0% · +12.9% | $1.02B 10.4% · -18.1% | $971.0M 9.6% · -5.1% | $972.0M 9.5% · +0.1% | $978.0M 8.8% · +0.6% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Revenue by product line
| Segment | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Marketplace revenues | $8.64B 88.2% | $8.67B 85.7% · +0.3% | $8.65B 84.1% · -0.2% | $9.11B 82.0% · +5.3% |
| Advertising revenues | $1.15B 11.8% | $1.44B 14.3% · +25.4% | $1.64B 15.9% · +13.3% | $1.99B 18.0% · +21.9% |
Large figure: segment revenue. Below it the share of revenue in that period and the change against the prior year.
Segment and region names are the ones the company itself uses and are shown as reported. Change and share refer to revenue.
Data as of: August 7, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q) · Segment figures: SEC EDGAR (10-K/10-Q reports)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.