Bilibili Inc
Ownership
Ownership Structure
Who owns Bilibili Inc (BILI)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 91.1% of the shares are freely tradable; institutional investors hold 8.1%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Morgan Stanley - Brokerage Accounts | 0.92 | 3,801,325 | +19.9 | 06/30/2026 |
| UBS Group AG | 0.73 | 3,037,810 | -42.4 | 06/30/2026 |
| SIH Partners LLLP | 0.47 | 1,946,895 | -5.5 | 06/30/2026 |
| Yiheng Capital LLC | 0.36 | 1,489,815 | +101.3 | 06/30/2026 |
| Panagora Asset Management Inc | 0.34 | 1,398,022 | +22.0 | 06/30/2026 |
| Millennium Management LLC | 0.27 | 1,133,031 | +160.9 | 06/30/2026 |
| BlackRock Inc | 0.25 | 1,049,077 | -0.1 | 06/30/2026 |
| Step Capital Management Pte. Ltd. | 0.24 | 1,000,000 | +0.0 | 06/30/2026 |
| Tower Research Capital LLC | 0.21 | 858,100 | +97,190.2 | 06/30/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| T. Rowe Price Em Mkts Discv Stk | 0.74 | 3,062,900 | -25.8 | 09/30/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Chen Rui | Chairman of the Board and CEO | 4,000,000 | 54,000,000 $ | Sep 16, 2026 | direct |
| Li Ni | Vice Chairwoman and COO | 4,000,000 | 54,000,000 $ | Sep 16, 2026 | direct |
| Fan Xin | Chief Financial Officer | 400,000 | 5,400,000 $ | Sep 16, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 16, 2026 | Fan Xin | Chief Financial Officer | Other | 400,000 | 0.00 | – |
| Sep 16, 2026 | Chen Rui | Chairman of the Board and CEO | Other | 4,000,000 | 0.00 | – |
| Sep 16, 2026 | Li Ni | Vice Chairwoman and COO | Other | 4,000,000 | 0.00 | – |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: November 12, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.