Bilibili Inc
Ownership
Ownership Structure
Who owns Bilibili Inc (BILI)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 89.0% of the shares are freely tradable; institutional investors hold 8.1%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| UBS Group AG | 1.27 | 5,271,940 | -14.7 | 03/31/2026 |
| Morgan Stanley - Brokerage Accounts | 0.76 | 3,171,179 | -17.6 | 03/31/2026 |
| SIH Partners LLLP | 0.50 | 2,059,410 | +101.5 | 03/31/2026 |
| Panagora Asset Management Inc | 0.34 | 1,398,022 | +22.0 | 06/30/2026 |
| Millennium Management LLC | 0.27 | 1,133,031 | +160.9 | 06/30/2026 |
| BlackRock Inc | 0.25 | 1,050,126 | -7.5 | 03/31/2026 |
| Step Capital Management Pte. Ltd. | 0.24 | 1,000,000 | +0.0 | 06/30/2026 |
| Jane Street Group LLC | 0.23 | 954,770 | -5.6 | 03/31/2026 |
| Qube Research & Technologies | 0.21 | 872,565 | +36.4 | 03/31/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| T. Rowe Price Em Mkts Discv Stk | 1.00 | 4,127,280 | +9.0 | 07/31/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Chen Rui | Chairman of the Board and CEO | 4,000,000 | 59,600,000 $ | Sep 16, 2026 | direct |
| Li Ni | Vice Chairwoman and COO | 4,000,000 | 59,600,000 $ | Sep 16, 2026 | direct |
| Fan Xin | Chief Financial Officer | 400,000 | 5,960,000 $ | Sep 16, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 16, 2026 | Fan Xin | Chief Financial Officer | Other | 400,000 | 0.00 | – |
| Sep 16, 2026 | Chen Rui | Chairman of the Board and CEO | Other | 4,000,000 | 0.00 | – |
| Sep 16, 2026 | Li Ni | Vice Chairwoman and COO | Other | 4,000,000 | 0.00 | – |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: September 25, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.