Baozun Inc
Ownership
Ownership Structure
Who owns Baozun Inc (BZUN)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 77.4% of the shares are freely tradable; institutional investors hold 24.6%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Schroder Investment Management Group | 4.15 | 2,414,558 | +0.0 | 06/30/2026 |
| Acadian Asset Management LLC | 3.64 | 2,116,457 | +7,259.0 | 03/31/2026 |
| Two Sigma Investments LLC | 1.92 | 1,114,919 | +15.7 | 06/30/2026 |
| Dimensional Fund Advisors, Inc. | 0.98 | 568,534 | -4.2 | 06/30/2026 |
| Marshall Wace Asset Management Ltd | 0.94 | 548,415 | +58.2 | 03/31/2026 |
| Morgan Stanley - Brokerage Accounts | 0.92 | 534,010 | -8.4 | 03/31/2026 |
| Citadel Advisors Llc | 0.86 | 499,047 | +345.8 | 06/30/2026 |
| AIA Group Ltd | 0.69 | 399,018 | +0.0 | 06/30/2026 |
| Arrowstreet Capital Limited Partnership | 0.65 | 378,772 | -16.1 | 03/31/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Schroder Asian Growth SGD A Dis | 2.70 | 1,568,028 | +0.0 | 05/31/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Qiu Wenbin | Chief Executive Officer | 1,666,772 | 4,833,639 $ | Sep 21, 2026 | indirect |
| Wu Junhua | Chief Strategy Officer | 281,170 | 815,393 $ | Sep 15, 2026 | direct |
| Yu Bin Helen | Director | 17,269 | 50,080 $ | Aug 28, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 21, 2026 | Qiu Wenbin | Chief Executive Officer | Buy | 6,900 | 2.85 | 19,665 |
| Sep 18, 2026 | Qiu Wenbin | Chief Executive Officer | Buy | 7,000 | 2.88 | 20,160 |
| Sep 17, 2026 | Qiu Wenbin | Chief Executive Officer | Buy | 7,100 | 2.84 | 20,164 |
| Sep 16, 2026 | Qiu Wenbin | Chief Executive Officer | Buy | 7,300 | 2.74 | 20,002 |
| Sep 15, 2026 | Wu Junhua | Chief Strategy Officer | Buy | 13,900 | 2.73 | 37,947 |
| Sep 15, 2026 | Qiu Wenbin | Chief Executive Officer | Buy | 7,300 | 2.72 | 19,856 |
| Sep 14, 2026 | Qiu Wenbin | Chief Executive Officer | Buy | 7,300 | 2.74 | 20,002 |
| Sep 2, 2026 | Wu Junhua | Chief Strategy Officer | Buy | 13,500 | 2.85 | 38,475 |
| Aug 28, 2026 | Yu Bin Helen | Director | Other | 5,603 | 0.00 | – |
| Apr 17, 2026 | Wenbin Qiu | CEO | Buy | 16,000 | 3.14 | 50,240 |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: September 25, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.