Appfolio Inc
Ownership
Ownership Structure
Who owns Appfolio Inc (APPF)? This page shows the largest institutions and funds, the ownership structure and the latest insider transactions. 96.3% of the shares are freely tradable; institutional investors hold 92.5%.
Largest Shareholders
Institutions
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| BlackRock Inc | 7.19 | 2,547,098 | +7.5 | 03/31/2026 |
| Principal Financial Group Inc | 4.53 | 1,605,135 | +6.6 | 06/30/2026 |
| Vanguard Portfolio Management, LLC | 4.19 | 1,485,373 | +0.0 | 03/31/2026 |
| Vanguard Capital Management, LLC | 2.96 | 1,047,945 | +0.0 | 03/31/2026 |
| Ashe Capital Management, LLC | 2.96 | 1,047,915 | +0.0 | 06/30/2026 |
| William Blair Investment Management, LLC | 2.04 | 721,826 | +12.2 | 06/30/2026 |
Funds
| Name | Stake (%) | Shares | Change (%) | Date |
|---|---|---|---|---|
| Principal Aligned MidCap Equity | 3.32 | 1,176,049 | +7.2 | 06/30/2026 |
| Principal MidCap R5 | 3.20 | 1,133,927 | -3.6 | 07/31/2026 |
| iShares Core S&P Mid-Cap ETF | 2.37 | 840,741 | +0.0 | 08/31/2026 |
| Vanguard MStar Total Stk Mkt Idx Invest | 2.05 | 726,768 | +0.4 | 07/31/2026 |
Largest reported positions according to regulatory filings; stake as a percentage of shares outstanding, change versus the previous filing. Source: fundamentals data.
Insider holdings
| Person | Role | Shares | Value | As of | Type |
|---|---|---|---|---|---|
| Trigg William Shane | Chief Executive Officer | 70,772 | 15,548,608 $ | Aug 14, 2026 | direct |
| Duca Maurice J | 10% Owner | 70,505 | 15,489,949 $ | Aug 18, 2026 | both |
| Barat Elizabeth Erin | Chief People Officer | 20,301 | 4,460,130 $ | Aug 10, 2026 | direct |
| Eaton Timothy Mathias | Chief Financial Officer | 16,714 | 3,672,066 $ | Aug 19, 2026 | direct |
| Pickering Evan | General Counsel | 5,167 | 1,135,190 $ | Aug 12, 2026 | direct |
| Rigler Don | Principal Accounting Officer | 4,025 | 884,293 $ | Aug 10, 2026 | direct |
Holdings as of each person's most recent SEC Form 4 filing — excluding options and RSUs, which are not shares yet. Holdings may have changed between two filings.
Insiders
Insider Transactions
| Date | Person | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 694 | 224.13 | 155,546 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 1,006 | 222.43 | 223,765 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 365 | 221.37 | 80,800 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 183 | 216.38 | 39,598 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 92 | 218.14 | 20,069 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 62 | 224.14 | 13,897 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 94 | 222.42 | 20,907 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 35 | 221.41 | 7,749 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 17 | 216.38 | 3,678 |
| Aug 21, 2026 | Duca Maurice J | 10% Owner | Sell | 8 | 218.14 | 1,745 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 78 | 220.06 | 17,165 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 701 | 219.35 | 153,764 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 1,947 | 218.45 | 425,322 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 1,550 | 217.67 | 337,389 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 702 | 216.43 | 151,934 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 622 | 215.37 | 133,960 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 22 | 220.06 | 4,841 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 199 | 219.35 | 43,651 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 551 | 218.46 | 120,371 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 452 | 217.68 | 98,391 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 198 | 216.44 | 42,855 |
| Aug 20, 2026 | Duca Maurice J | 10% Owner | Sell | 178 | 215.37 | 38,336 |
| Aug 19, 2026 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 373 | 202.61 | 75,574 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 312 | 215.60 | 67,267 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 1,801 | 214.94 | 387,107 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 2,005 | 213.78 | 428,629 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 781 | 212.64 | 166,072 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 234 | 211.18 | 49,416 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 156 | 209.12 | 32,623 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 23 | 207.27 | 4,767 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 132 | 206.45 | 27,251 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 78 | 203.98 | 15,910 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 88 | 215.60 | 18,973 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 510 | 214.94 | 109,619 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 584 | 213.78 | 124,848 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 219 | 212.64 | 46,568 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 66 | 211.18 | 13,938 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 44 | 209.12 | 9,201 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 7 | 207.27 | 1,451 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 38 | 206.46 | 7,845 |
| Aug 19, 2026 | Duca Maurice J | 10% Owner | Sell | 22 | 203.98 | 4,488 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 434 | 205.95 | 89,382 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 1,000 | 204.98 | 204,980 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 2,588 | 203.88 | 527,641 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 359 | 202.77 | 72,794 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 576 | 201.49 | 116,058 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 356 | 200.29 | 71,303 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 164 | 198.90 | 32,620 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 123 | 197.80 | 24,329 |
| Aug 18, 2026 | Duca Maurice J | 10% Owner | Sell | 122 | 205.95 | 25,126 |
Reportable transactions by officers and major shareholders from SEC Form 4 filings. "Other" includes things like stock grants and option exercises without a buy/sell character. View all insider transactions →
Data as of: September 17, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.